Creating videos for your website does not have to be a big expensive production in order to make a big impact on your visitors. From “How to” to “Viral Videos” here are examples that can be created “on the cheap” with little gear, no professional help and still manage to effectively get the point across.
HOW TO (Demonstration):
- This video is a great example of what to do and what not to do! While the quality of this video is underwhelming, to say the least, the content is solid. The big take away for you: make sure there’s enough light! Before you watch this, keep in mind that this video has been seen almost 400,000 times in about 2 years. That’s right, four hundred thousand times. Just imagine if you were a piano reseller or teacher and your name was prominent throughout!
- Have you ever watched someone make a paper airplane? You don’t get much more basic than this! What’s great about this video is that you can clearly see everything that’s happening and, anyone who wanted to, could easily follow along using the pause/play buttons to create create their own paper airplane. Is there something you do that can be showcased like this? This video has been seen over 1.5 million times!
A Unique Glimpse at What You Do:
- Here is a fun way you may be able to highlight services you provide on your website, it may take some minor editing but the results are well worth it!
THE PERSONAL APPROACH:
- This video is from Girl Arsonist, an “independent novelist,” who is trying to connect with her fans, build her audience and sell some books.
- These are videos intended to create buzz and drive views to your site. They are often very subtle and sometimes don’t even mention the products / services / company that created them, which I generally do not recommend. Here is a viral video example I created, using basic editing software, as an Olympic tie-in.
- This is pretty amazing and kind of mesmerizing.
- The final video is an amazingly successful viral video project by Blendtec. It is clever, hugely popular and “on brand.” The Will it Blend video is obviously of high quality and production but could certainly be done “on the cheap.”
For an extensive list of sites where you can find many different examples I highly recommend visiting this very thorough post: 37 Essential Viral Video Tips, Posts and Sites
For tips and advice on purchasing & using consumer video equipment I highly recommend Scott Bourne’s http://www.ConsumerVideoTips.com. Scott provides straight forward advice on a wide range of products.
- Video Tips: “How to” and Demonstrational Videos
- Web Video: Choosing a Videographer
- Web Video: Customers as Spokespeople
- Web Video: More Creative than a Commercial