Every website can benefit from a “How to” demonstration whether its created with video, photographs, an article, a power point presentation or an animation, simple or elaborate. Even the most basic demonstration can make a big difference.
Where should you start? What “how to” should you do?
Ultimately these questions should be answered by your customers, so ask them! Start with a list of your services and related topics your customers may be interested in and be sure to included other random ideas – anything goes! The idea here is to educate, entertain or somehow engage visitors with useful content. You don’t need to go all out with an elaborate video, a couple of photos accompanied by short explanations can work extremely well just ask Ikea!
Here’s an example using a simple list and photo layout and they’ve even included a video at the bottom of the page. “How to Make Cous Cous”
If you want to create a video, for your first one, narrow it down to only topics you’re extremely knowledgeable of that can be performed in a quiet, well lit area. Here’s a link to a great example of a video shot very close up, in one take. “How to Tie a Tie”
*Please note, these videos and photos are well lit and shot very close to subject of the video. Instructions should be clear and to the point. Keep in mind that with web video your audience is watching a pretty small screen, they’ll want to see what you’re showing them!
I’m not suggesting you do anything that will cause you to lose business or give away your family secrets, but the chances are that even if you did give away your award winning recipe noone could replicate it anyway! That being said, try to showcase your expertise and give useful information.
As a final suggestion, look for opportunities to link to existing demonstrations. For example: to enhance InovediaMarketing.com as a small business resource we use “Delicious” to bookmark useful “New Marketing” articles. You can learn about using delicious from this very creative video:
Here are some other sites you can peruse for “how to” examples:
You may also be interested in these InovediaMarketing.com articles:
- Cheap & Easy Web Video You Can Do Too!
- Video Tips: “How to” and Demonstrational Videos
- “New Marketing” Tips 1- 6
- “New Marketing” Tips 7 – 14
- Web Video: Choosing a Videographer
- Web Video: Customers as Spokespeople
- Web Video: More Creative than a Commercial