Article Highlight: Use “Big Opportunity” statements to inspire your team

Over the years, the “big opportunity teams” I’ve been lucky enough to be a part of – those driven by vision, brand overhauls & complete business model makeovers – have been the hardest work, best experiences and the most fun. At the end of the day, we rallied around the passion for the goal, not the goal itself.

Briefly, here is the idea: a Big Opportunity articulates in language that is analytically accurate and emotionally compelling an opportunity that will move an organization forward in a substantial way. It is that exciting possibility which, if you can capitalize on it, will place you into a prosperous, winning future. It is related to vision and strategy in a very straightforward way: a strategy shows you what you need to get to a vision; a vision shows you what you will be doing if you get to, and are able to capitalize on, a big opportunity. ~Dr. John P. Kotter

 

A written statement of a Big Opportunity can be a very useful tool. It is short, like a vision statement, and unlike a strategy description which is often much longer.

 

Kudos to HBR Dr. John Kotter for a great article, follow the link or click the image above… Forget the Strategy PowerPoint

 

Hope that helps!

Richard

@richardbouchez

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How to Pitch Social Media: A New Client Presentation Outline for Digital Marketers

Compelled to answer this question on LinkedIn, I thought it would probably be pretty helpful to other too, so if you’re in marketing and you’re pitching social to new clients or up the ladder internally, I hope this outline helps!

Question:

What Social Media points would you cover in “45” minutes delivery to an audience of Business men?

Answer:

  1. Why Social Media (keep this short)
    • Demonstrate the dramatic growth of social channels such as Facebook, Twitter, LinkedIn.
    • Demonstrate the growing adoption of social media by companies large & small (Coke, Bank of America, etc.)
  2. Why NOT Social MediaFree Tools Slide from Hubspot's presentation
    • You may have heard that social marketing is cheap or free. I have bad news. While the accounts and many of the tools are cheap or free, marketing via social will cost you time and it may cost you money!
    • Introduce “Myths/Realities of social media” – organic growth is actually pretty hard in social (Facebook wants you to pay so likes don’t come easy, Twitter growth comes through engagement, Social accounts actually come with an obligation to pay attention to them, etc.)
  3. Finding Success in Social Media
    • Forget about “social media” … it’s not about being social, it’s about generating leads, managing customer relations, providing customer service, generating buzz or a slew of other strategies. It’s the strategy that’s important, not the social channel – “social” is a tool not a strategy.
    • Introduce Targeting Ideal Customers
    • Introduce Content Development
  4. Case Study
    • Provide a simple case study. Consider customer service or channel growth strategies because these tend to show direct correlations between actions and understandable metrics. Examples: Company A uses LinkedIn to reach out to prospects and sees an increase in leads and conversions. Company B solves customer service issues in their channels and customers post testimonial’s thanking them.
    • If you don’t have case studies of your own, you might find a partner who can bring this experience or look to Hubspot or other Inbound Marketing folks for published case studies, usually posted to their blog or in a White Paper.
  5. Questions (the most important part):
    • Give ample question time. Try to wrap it up in 30 minutes, if you only have 45 minutes or an hour. This way the audience is sure to get what they came for and, probably more importantly, it’ll allow you to demonstrate your expertise and give you the opportunity to offer individual follow up conversations.
    • Wrap up questions 5 minutes before your out time to give your closing statement!
  6. Final Thoughts
    • -You don’t need a Social Strategy, you need a digital strategy!
    • -Jump in, but listen before you start chatting up the channels. Walk, crawl, run.
    • -Get help! A Social Strategist can get help walk you through the process, saving saving you time and headache by identifying results driven opportunities for your business online, optimizing your social sites, training you on the tools that will integrate social use into your (or your staff’s) day and help you set measurable benchmark’s so you’ll know if you’re on the right track.
    • -Social can help you generate leads, connect you with customers & help you grow your business.

    Walk, Crawl, Run - Content Curation
    Photo credit http://www.BethKanter.org

Let us know if you found this useful, I’d love to get your feedback, suggestions and tips on presenting social. Given a presentation you love or found one you want to share? Leave a link!

If you’re just sitting down to write one – good luck!

Richard

@richardbouchez

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5 Simple Tips That’ll Get Your Web Videos More Views

Creating web videos? A lot of folks seem to think “if you build it, they will come” but that’s far from true – in fact, making the thing is just the beginning. Now you need to promote it (or them) and here are 5 tips to get you started…

  1. Post your videos to your blog and (this is the important part) include a bullet pointed outline in text for folks watching your videos – this will help your search rankings on Google and give folks who can’t watch your video reasons to save your video for later!
  2. No blog? Email your vendors, for example, and ask them to use your video as a “guest post” on their blog or share it in their company email!
  3. Create a slideshow version of your video – include a link to the video in the slideshow.
  4. Submit your videos to YouTube, Vimeo and other social and bookmarking sites – using relevant keywords in your title, description and tags is extremely important!
  5. Come up with a marketing plan for your video – You may not feel like you have time for brainstorming and planning, but mapping out even a loose video strategy around each video will save you a lot of time & headache down the road. In fact, this is so important it’s the one area where I even recommend hiring a marketer to help if you really can’t make the time. Here are a few bonus tips for video planning:
  • Focus your efforts on 1 target audience.
  • Look for tie-in opportunities, such as holidays, product launches, local/national news or events, etc.
  • Embed your video in an email & send it out to your list – make sure you clearly ask for “likes,” ratings and shares!

Hope that helps!

Richard Bouchez
@richardbouchez
Social Media Specialist for EZWebPlayer.com

Originally posted on the EZWebPlayer blog

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How to: CREATE AMAZING LOW COST VIRAL VIDEOS THAT DRIVE QUALITY CLICKS!

Wish you could create that contagious viral video that instantly hits a million views and gets EVERYONE talking?

Me too!

The reality though, it seems, is that neither you or I have the budget or the time to pursue that strategy! So then what?

Well, let’s look at devising a more systematic approach to dramatically improving your chances of getting found & shared without purely gambling on success.

A note about YouTube videos.

Since YouTube is the big kid on campus, and you’ll probably spend a lot of time there researching, it’s important to note that the “view” number may seriously skewed by mentions on traditional media, links to popular websites, the age of the video or other “campaigns” implemented to boost the count. A site or video that is promoted to the front page of social news site Digg.com, for example, can get pummeled with a million hits, but the traffic is best described as “non-converting.” Users come for the content in droves, but they don’t don’t buy or even click around! If you’re Coke or Pepsi, this might be fine. You’ll add it to the “branding” line in your budget and call it a day, but we’re talking about driving clicks that count!

3 ways to using viral videos to drive quality traffic at a low cost.

  1. Benefit Driven Videos: Providing specific value to current & potential customers through “How to videos” or Podcasts is a great way to gain traction with your ideal customer! If you really know your customers, this one’s almost a no-brainer!
  2. User Generated Content: This is usually done with contesting of some type, perhaps with a product or other motivating factor can energize users  and compel them to upload their own videos per your request. If the prize is interesting enough, this could create quite a bit of buzz for your brand!
  3. Loud Cheap Different: Look very closely at all of your current videos, your competitors videos as well as everything you can find related to your category on YouTube and everywhere else. Then run the other way! Create something totally insanely different! Ensure that it stands out! Totally focus on creating a video geared solely toward making an impact on your target customer and, to ensure that this video “gets traction,” plan on promoting it using a keyword buys! Prepare to be loud & brash or prepare for disappointment!

As in any Word of Mouth Marketing campaign, the key to a successful viral video is in the impact it makes on customers. Viral videos need to drive emotion or offer significant value in order to be spread from person to person, but they do not need to be expensive to produce! There are great low cost / high impact examples in Cheap & Easy Web Videos You can do Too

Oh, btw, if you create a video and it “goes viral” with a million hits and it gets everyone talking…  let’s call it a bonus!

Also, here’s an amazing and well vetted resource for you > Marketers Need to Understand the Power of Viral Videos

Thanks for stopping by!
@richardbouchez

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Richard A. Bouchez | Social Media Specialist | New Media Production Richard Bouchez is a certified Inbound Marketing professional specializing in Social Media Marketing & New Media content development. Richard’s web, audio & video work has been honored with Emmy, Promax & CBA awards.

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Got tips or tricks for creating killer videos? Sound off and share in the comments!

Good luck!

@richardbouchez

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…and why would (I) my business use it?WTF is Twitter? dark men classic t shirt

The same reasons that make Twitter so popular are those that make describing twitter problematic.

While that might not makes sense at first glance, once you realize that  Twitter has no real product direction or single “primary use” you may begin to realize just how difficult it is to describe (and figure out) Twitter’s relevance as a businesses tool.

Here’s a parallel challenge:

  • Come up with one blanket statement that clearly describes what our existing land line phone systom does.

Why is that a challenge? Well, in your description you will have had to include all uses of consumer land line phones such as fax transmission, internet connections, VOIP phone line connections, 911 ermergency services, automated home alarm warning services, etc. So, that being said, please consider the technology of Twitter just as complex.

That’s all great, but WTF is Twitter?

The direct answer: Twitter is whatever you can make of it.

That’s probably disappointing, but its absolutely the reason people say things like “I’m still figuring Twitter out” or “trying to get used to Twitter” or “I don’t get it.” The unfortunate fact is, once you create your account you are stuck trying figure out what to do with little to no direction and that takes time most people don’t have. Fortunately there are a lot of folks, like myself, willing to spend way too much time writing stuff like this and trying to help out:-)

10 things you can do with Twitter (for free):

  1. Connect with fans using Twitter by offering relevant information.
  2. Provide updates on your product for active Twitter users (millions & growing).
  3. Improve your website by posting updated information to your site via Twitter (RSS) fed widget.
  4. Offer scheduled information to anyone interested. May included daily, weekly or random information to customers which could include specials, coupons,
  5. Follow experts in many industries for fresh information as it happens.
  6. Post last minute deals, specials, emergency information, etc. to customers or other interested parties (because users choose to follow you we can assume they are “interested”).
  7. Update any RSS capable reader or product connected to the internet.
  8. Get found in real-time keyword searches. *Google, Bing and other search engines are adding Twitter search results to their own first page results and further integration is ongoing.
  9. Have your “tweet” reposted in the streams of organizations followed by tens, hundreds, thousands or even millions of passionate people.
  10. Publicly comment on anything.

So why use Twitter?Social Profile Business Card tfl 2.0 vertblank bak profilecard

First and foremost, because the simple act of posting information on Twitter significantly increases the chances of being found in search engines and because using Twitter as one of your marketing channels makes for a great introduction to using Twitter.

What did I miss? Got more ways to use Twitter? Do you disagree? Please add your thoughts and ideas in the comments.

If you like this explanation, please link to it in your blog posts > Twitter

Good luck,

@richardbouchez

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Small Business Week In Chicago

City Treasurer Stephanie D. Neely invites you to her Tweet Up for Small Business Week in Chicago.

When:
Wednesday, May 26th at 5:30pm Where:
ING Direct Cafe
21 E. Chestnut St.
Chicago, IL 60611
Workshop:
5:30 – 6:00pm – One of the great secrets to social media marketing
A 60 second video that will change your business.

6:00pm – 6:30pm -Operating lean and efficiently. All you need to change your personal and business finances are “The Plan and $1.”

Social media is the wave of the future towards helping expand and grow your business.

Get started today by attending this FREE event.

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Join us at our FREE 9th annual Small Business Expo on Friday, July 16, 2010 at UIC Forum (Halsted & Roosevelt) from 8:30 a.m. – 3:30 p.m.Over 30 workshops, network with other small business owners.

Are you looking to exhibit or sponsor event?

*Information from:

Office of the City Treasurer

Stephanie Neely Treasurer Contact: Public Affairs

(312) 744-8122

**InovediaMarketing.com is proud to be 2009 ambassador for the City of Chicago Small Business Expo. Follow @inovedia on Twitter for updates and information and daily Social Media Marketing tips for business!

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Chicago City Treasurer  Small Business Expo UpdateSpring is a very busy season for our Small Business Programs. We hope you can join us for one of our great contests or events including The Small Business Plan Contest, The “One-Hour-Mentor” Program and Small Business Expo. Happy Spring!

2010 Business Plan Contest to End Soon

Just a reminder that the deadline to enter your 2-page business plan template into consideration for the 2010 Business Plan Competition has been extended to Friday, April 9th.  Enter for you chance to share in $10,000 in prizes.
Deadline April 9th – Enter today!
Any questions call 312-960-0324.

Elevator Pitch Winner
Congratulations to our 2010 Elevator Pitch Winner “Second Act” Thank you to all of our outstanding contestants. Please consider entering our Business Plan Competition (see box above)

Small Business Expo

The 2010 Small Business Expo will be held on Friday, July 16th at the U.I.C. Forum. Join us for one of the best networking days in Chicago with over 130 exhibitors, 30 FREE Small Business Workshops, and 2,000 attendees. Sponsors, Exhibitors, and attendeess can find more information at FREE SMALL BUSINESS EXPO.

The “One- Hour- Mentor” Program for Chicago Small Business Chicago business leaders come together 4 times a year to help Chicago small business owners to brainstorm and problem solve. Workshops fill fast – NEXT One Hour Mentor May 26th at 10am.

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*Information from:

Office of the City Treasurer

Stephanie Neely Treasurer Contact: Public Affairs

March 26th, 2010 (312) 744-8122

**InovediaMarketing.com is proud to be 2009 ambassador for the City of Chicago Small Business Expo. Follow @inovedia on Twitter for updates and information and daily Social Media Marketing tips for business!

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There are less than 10 days to enter the City Treasurer’s 2010 Business Plan Competition. Submit your two page executive summary by April 5th, for your chance to share in $10,000 in prizes and be featured in the media. Visit www.chicagocitytreasurer.com BUSINESSCONTEST.

Winners will be announced at the Small Business Expo, July 16th at the UIC Forum.

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*Information from:

Office of the City Treasurer

Stephanie Neely Treasurer Contact: Public Affairs

March 26th, 2010 (312) 744-8122

**InovediaMarketing.com is proud to be 2009 ambassador for the City of Chicago Small Business Expo. Follow @inovedia on Twitter for updates and information and daily Social Media Marketing tips for business!

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Will we see you at the top in Chicago business?

The 2010 Business Elevator Pitch Contest entry deadline is 3/18!

Can you write a: 30 pitch that clearly sells and explains your business?

Enter your :30 script:

http://chicagocitytreasurer.com/events/elevatorspeechvideo2.htm

More information:

http://www.chicagocitytreasurer.com/events/elevatorspeech.htm

Expert feedback – winner gets cash and a free booth at the City Treasurer’s Small Business Expo, Friday, July 16th at the UIC Forum.

Get on the doors are closing!

Full details posted on www.chicagocitytreasurer.com

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Office of the City Treasurer

Stephanie Neely Treasurer Contact: Public Affairs

July 02, 2008 (312) 744-8122

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FOR CHICAGO SMALL BUSINESS

Chicago City Treasurer  Small Business Expo Update

City Treasurer’s FREE Annual Small Business Expo is set for Friday, July 16th at the UIC Forum from 8:30am-3:30pm. Network with over 2,000 fellow small business owners, 120 highly selected exhibitors and a full day of free expert workshops designed to grow your business. Learn more at http://www.chicagocitytreasurer.com

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Chicago FREE Social Media for Business Workshop: Twitter, Facebook, Blog

City of Chicago Treasurer's Office

Feb. 16th: FINAL FREE “Social Media for Business” Workshop on Feb. 16th

 

Feb. 28th: DEADLINE TO ENTER ON-LINE MARKETING CONTEST

 

Stephanie D. Neely

Treasurer
City of Chicago
In This Issue

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Join Our Mailing List
Capacity Crowds Flock FREE “Social Media Secrets for Small Business Owners” Worshops
ONLY ONE DATE REMAINS- 2/16
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“Social Media and E-Mail Marketing Contest” for Chicago Business Owners

Entry deadline is Feb. 28th

 

We hope you enter our contest to find the best business use of social media and e-mail marketing in Chicago! Over $10,000 in cash and prizes will be awarded. Click Here for complete details.

*Information from:

Office of the City Treasurer

Stephanie Neely Treasurer Contact: Public Affairs

(312) 744-8122

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Richard A. Bouchez | Social Media Specialist | New Media Production Richard Bouchez is a certified Inbound Marketing professional specializing in Social Media Marketing & New Media content development. Richard’s web, audio & video work has been honored with Emmy, Promax & CBA awards.

DAILY SOCIAL MEDIA MARKETING TIPS FOLLOW @INOVEDIA ON TWITTER!

 

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Richard Bouchez is a certified Inbound Marketing professional specializing in Social Media Marketing & New Media content development. Richard’s web, audio & video work has been honored with Emmy, Promax & CBA awards.

Inject Your Video Blog Posts with Share-ability, Bookmark-ocity & SEO-itude!

If you’re shooting & posting web videos on your site you’re probably thinking life is pretty good out there on the cutting edge! You might be right but, chances are, you’re also missing out on a ton of Web Best Practices you can only get with text on that page!

Videos and Text
Your catchy title just isnt enough!

No script for your video? No problem! Use a traditional Outline format with bold headlines and brief descriptions. Outlines are easy to skim and a well developed outline can add an air of credibility to almost any post!

Here are 5 ways to get the Google juice your video content deserves and make your Videos or Video Blog Posts even better!

  1. Bolded (or html) headers: if they’re keyword focused you will improve your SEO dramatically!
  2. Bullet Points: Open up your content to those who are not able to immediately watch a video. They might be at work, on a mobile device or whatever, but if you show them there’s good content in that video, chances are, they’ll bookmark it, share it or come back to watch!
  3. Pull out Quotes & Key Phrases: Because I’ve been disappointed by so many videos with big promises and no payoff, it’s rare if I stop to watch a video. Show me you have an expert making a good point or two and I’ll click play!
  4. Highlight Controversy: If you’re out to get comments or go viral, “controversial” is where it’s at! Pull out the most heated arguments, bold them and throw them right up under your video!
  5. Add Brief Descriptions: Make your content more attractive, not just to search engines but to folks looking for something to quote. Include short, punchy, “retweet” friendly sentences to encourage sharing! Keep them under 130 characters, with spaces, so shortened URLs may be included.

Bonus Video Blog Tip: DON’T include “video” in your title unless it’s a post about video. DO include “video” in your category & tags! Why not in your title? Folks who are not in a position to watch a video won’t click it. They’ll assume there’s no content other than the video and in most cases they’ll be right – but since you’ve added key points in text to yours, they won’t be left empty handed!

Thanks for stopping by!
@richardbouchez

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Richard A. Bouchez | Social Media Specialist | New Media Production Richard Bouchez is a certified Inbound Marketing professional specializing in Social Media Marketing & New Media content development. Richard’s web, audio & video work has been honored with Emmy, Promax & CBA awards.

Full disclosure:  Among other clients, Richard is a Social Media Specialist for EZWebplayer.com Find EZWebPlayer at Facebook.Ezwebplayer.comand get tips on creating great videos everyday at www.Twitter.com/EZWebplayer

*Originally posted on the EZWebPlayer.com blog

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Flickr photo By toodlepip