create web video on the cheap – InovediaMarketing.com

Whether you’re a home builder or not, I highly recommend Three Proven YouTube Strategies for Homebuilders on The Armory Blog by Brendan Miller. He asks the question “Can YouTube be used as a marketing and lead generation tool instead of just a sales tool for builders?” and you should be asking the same for your business, blog, brand, etc.

On his list of suggestions (see article for details):

1) Create a contest

2) Do Something Outrageous With Your Product

3) Be A Thought Leader

Fortunately his advice doesn’t just apply to Youtube and it doesn’t just apply to home builders either. No matter where you’re posting videos whether you’re a real estate agent, restaurant owner or if you’ve started a new business using a Bedazzler you should do more than take notes, take action!

As a side note, it’s worth mentioning that while he searched for “Home Builder” on Youtube to see what surfaced, but you should put serious thought into how you’re customers and potential customers would search for your product and the best way to figure that out is to ask them directly! This is a good use for email lists, LinkedIn contacts, Facebook friends lists, etc. If you need to start building list of your own for networking you may want to start here: Blogs to Facebook, Where Your Biz Should Be and How to Start and for other ideas on creating videos as well as more creative inspiration to market your product or company here’s a more extensive list for your reading list:

Thanks to Dierdre Reid, I crossed this article in her Twitter feed:

deirdrereid: Then upload videos to FB page. RT@brendan_miller 3 Proven YouTube Strategies for Homebuilders http://jijr.com/EFP

TweetDeck · Reply · View Tweet

-Richard (@richardbouchez)

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Creating videos for your website does not have to be a big expensive production in order to make a big impact on your visitors. From “How to” to “Viral Videos” here are examples that can be created “on the cheap” with little gear, no professional help and still manage to effectively get the point across.

HOW TO (Demonstration):

This video is a great example of what to do and what not to do! While the quality of this video is underwhelming, to say the least, the content is solid. The big take away for you: make sure there’s enough light! Before you watch this, keep in mind that this video has been seen almost 400,000 times in about 2 years. That’s right, four hundred thousand times. Just imagine if you were a piano reseller or teacher and your name was prominent throughout!

Have you ever watched someone make a paper airplane? You don’t get much more basic than this! What’s great about this video is that you can clearly see everything that’s happening and, anyone who wanted to, could easily follow along using the pause/play buttons to create create their own paper airplane. Is there something you do that can be showcased like this? This video has been seen over 1.5 million times!

A Unique Glimpse at What You Do:

Here is a fun way you may be able to highlight services you provide on your website, it may take some minor editing but the results are well worth it!

THE PERSONAL APPROACH:

This video is from Girl Arsonist, an “independent novelist,” who is trying to connect with her fans, build her audience and sell some books.

VIRAL VIDEOS:

These are videos intended to create buzz and drive views to your site. They are often very subtle and sometimes don’t even mention the products / services / company that created them, which I generally do not recommend. Here is a viral video example I created, using basic editing software, as an Olympic tie-in.

This is pretty amazing and kind of mesmerizing.

The final video is an amazingly successful viral video project by Blendtec. It is clever, hugely popular and “on brand.” The Will it Blend video is obviously of high quality and production but could certainly be done “on the cheap.”

For an extensive list of sites where you can find many different examples I highly recommend visiting this very thorough post: 37 Essential Viral Video Tips, Posts and Sites

For tips and advice on purchasing & using consumer video equipment I highly recommend Scott Bourne’s http://www.ConsumerVideoTips.com. Scott provides straight forward advice on a wide range of products.

Good luck!

@richardbouchez

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Tag: create web video on the cheap

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HOW TO (Demonstration):

A Unique Glimpse at What You Do:

THE PERSONAL APPROACH:

VIRAL VIDEOS: