Article Highlight: Use “Big Opportunity” statements to inspire your team

Over the years, the “big opportunity teams” I’ve been lucky enough to be a part of – those driven by vision, brand overhauls & complete business model makeovers – have been the hardest work, best experiences and the most fun. At the end of the day, we rallied around the passion for the goal, not the goal itself.

Briefly, here is the idea: a Big Opportunity articulates in language that is analytically accurate and emotionally compelling an opportunity that will move an organization forward in a substantial way. It is that exciting possibility which, if you can capitalize on it, will place you into a prosperous, winning future. It is related to vision and strategy in a very straightforward way: a strategy shows you what you need to get to a vision; a vision shows you what you will be doing if you get to, and are able to capitalize on, a big opportunity. ~Dr. John P. Kotter

 

A written statement of a Big Opportunity can be a very useful tool. It is short, like a vision statement, and unlike a strategy description which is often much longer.

 

Kudos to HBR & Dr. John Kotter for a great article, follow the link or click the image above… Forget the Strategy PowerPoint

 

Hope that helps!

Richard

@richardbouchez

You may also be interested in these InovediaMarketing.com articles:

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Richard Bouchez is a certified Inbound Marketing professional specializing in Social Media Marketing & New Media content development. Richard’s web, audio & video work has been honored with Emmy, Promax & CBA awards.

PROMOTE YOUR TWITTER & FACEBOOK!>>>

Why Social Media? Facebook, YouTube, Twitter and Blogs by the Numbers

Wondering what the latest social stats are? You’ll appreciate this compelling Slideshare 13 Killer Social Media Statistics from 2013 …and to show just how dramatic the growth is, check out the 2011 presentation created by former colleague (and super smart social media enthusiast) Diane Rayfield.

Hope that helps!

Richard

@richardbouchez

You may also be interested in these InovediaMarketing.com articles:

• 10 EASY Ways to Inject Twitter and Facebook into Everyday Business!
• 3 Ways to Laser Focus Your Business for Twitter, Facebook and Linkedin.
• Create Amazing Mind Blowing Business Cards NOW!
• Cheap & Easy Web Video You Can Do Too!

Richard Bouchez is a certified Inbound Marketing professional specializing in Social Media Marketing & New Media content development. Richard’s web, audio & video work has been honored with Emmy, Promax & CBA awards.

PROMOTE YOUR TWITTER & FACEBOOK!>>>

How to Start a Facebook Page Step by Step | Social Media Help Links | Social Startup Guide

When Small Business folks find out I’m “in social media” I usually get one of 3 questions…

1. How do I make a Facebook page?
2. Is my Facebook page setup up correctly?
3. What should I do on Facebook (or Twitter)?

So here you go, all the steps to getting started including answers to the most commonly asked questions – in one help-link-packed downloadable presentation. It’s even downloadable & editable for Pros free (Creative Commons)

Link for mobile: http://bit.ly/SocialMedia101SMBs

I hope this helps!
@richardbouchez

Richard Bouchez is a certified Inbound Marketing professional specializing in Social Media Marketing & New Media content development. Richard’s web, audio & video work has been honored with Emmy, Promax & CBA awards.

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Photography credits

Got tips or tricks for creating killer videos? Sound off and share in the comments!

Good luck!

@richardbouchez

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Please subscribe to our blog via RSS or email!

Hope you got some great ideas! Feel free to add to this list in the comments!

@richardbouchez

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• Blogs to Facebook, Where Your Biz Should Be and How to Start
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Click image to add your Twitter name!

GET KILLER CUSTOM TWITTER BACKGROUNDS!

…and why would (I) my business use it?

The same reasons that make Twitter so popular are those that make describing twitter problematic.

While that might not makes sense at first glance, once you realize that  Twitter has no real product direction or single “primary use” you may begin to realize just how difficult it is to describe (and figure out) Twitter’s relevance as a businesses tool.

Here’s a parallel challenge:

• Come up with one blanket statement that clearly describes what our existing land line phone systom does.

Why is that a challenge? Well, in your description you will have had to include all uses of consumer land line phones such as fax transmission, internet connections, VOIP phone line connections, 911 ermergency services, automated home alarm warning services, etc. So, that being said, please consider the technology of Twitter just as complex.

That’s all great, but WTF is Twitter?

The direct answer: Twitter is whatever you can make of it.

That’s probably disappointing, but its absolutely the reason people say things like “I’m still figuring Twitter out” or “trying to get used to Twitter” or “I don’t get it.” The unfortunate fact is, once you create your account you are stuck trying figure out what to do with little to no direction and that takes time most people don’t have. Fortunately there are a lot of folks, like myself, willing to spend way too much time writing stuff like this and trying to help out:-)

10 things you can do with Twitter (for free):

1. Connect with fans using Twitter by offering relevant information.
2. Provide updates on your product for active Twitter users (millions & growing).
3. Improve your website by posting updated information to your site via Twitter (RSS) fed widget.
4. Offer scheduled information to anyone interested. May included daily, weekly or random information to customers which could include specials, coupons,
5. Follow experts in many industries for fresh information as it happens.
6. Post last minute deals, specials, emergency information, etc. to customers or other interested parties (because users choose to follow you we can assume they are “interested”).
7. Update any RSS capable reader or product connected to the internet.
8. Get found in real-time keyword searches. *Google, Bing and other search engines are adding Twitter search results to their own first page results and further integration is ongoing.
9. Have your “tweet” reposted in the streams of organizations followed by tens, hundreds, thousands or even millions of passionate people.
10. Publicly comment on anything.

So why use Twitter?

First and foremost, because the simple act of posting information on Twitter significantly increases the chances of being found in search engines and because using Twitter as one of your marketing channels makes for a great introduction to using Twitter.

What did I miss? Got more ways to use Twitter? Do you disagree? Please add your thoughts and ideas in the comments.

If you like this explanation, please link to it in your blog posts > Twitter

Good luck,

@richardbouchez

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• 7 Ways Linkedin.com will Improve Your Small Business
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Check out Social Media Profile Business Cards>>>

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Small Business Week In Chicago

City Treasurer Stephanie D. Neely invites you to her Tweet Up for Small Business Week in Chicago.

When:

Wednesday, May 26th at 5:30pm Where:

ING Direct Cafe

21 E. Chestnut St.

Chicago, IL 60611

Workshop:

5:30 – 6:00pm – One of the great secrets to social media marketing

A 60 second video that will change your business.

6:00pm – 6:30pm -Operating lean and efficiently. All you need to change your personal and business finances are “The Plan and $1.”

Social media is the wave of the future towards helping expand and grow your business.

Get started today by attending this FREE event.

Join us at our FREE 9th annual Small Business Expo on Friday, July 16, 2010 at UIC Forum (Halsted & Roosevelt) from 8:30 a.m. – 3:30 p.m.Over 30 workshops, network with other small business owners.

Are you looking to exhibit or sponsor event?

*Information from:

Office of the City Treasurer

Stephanie Neely Treasurer Contact: Public Affairs

(312) 744-8122

**InovediaMarketing.com is proud to be 2009 ambassador for the City of Chicago Small Business Expo. Follow @inovedia on Twitter for updates and information and daily Social Media Marketing tips for business!

Please add us to your RSS reader here. >>click here for a tutorial on using RSS.

You may also be interested in these InovediaMarketing.com articles:

• DIY PR: How to pitch your news story idea and get news coverage!
• Creating Web Video That’ll Work for Your Business
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• 3 Ways to Laser Focus Your Business for Twitter, Facebook and Linkedin.
• Create Amazing Mind Blowing Business Cards NOW!
• Cheap & Easy Web Video You Can Do Too!

—

PROMOTE YOUR TWITTER & FACEBOOK!>>>

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Spring is a very busy season for our Small Business Programs. We hope you can join us for one of our great contests or events including The Small Business Plan Contest, The “One-Hour-Mentor” Program and Small Business Expo. Happy Spring!

2010 Business Plan Contest to End Soon Just a reminder that the deadline to enter your 2-page business plan template into consideration for the 2010 Business Plan Competition has been extended to Friday, April 9th.  Enter for you chance to share in $10,000 in prizes. Deadline April 9th – Enter today! Any questions call 312-960-0324. Elevator Pitch Winner Congratulations to our 2010 Elevator Pitch Winner “Second Act” Thank you to all of our outstanding contestants. Please consider entering our Business Plan Competition (see box above) Small Business Expo The 2010 Small Business Expo will be held on Friday, July 16th at the U.I.C. Forum. Join us for one of the best networking days in Chicago with over 130 exhibitors, 30 FREE Small Business Workshops, and 2,000 attendees. Sponsors, Exhibitors, and attendeess can find more information at FREE SMALL BUSINESS EXPO. The “One- Hour- Mentor” Program for Chicago Small Business Chicago business leaders come together 4 times a year to help Chicago small business owners to brainstorm and problem solve. Workshops fill fast – NEXT One Hour Mentor May 26th at 10am. click to share *Information from: Office of the City Treasurer Stephanie Neely Treasurer Contact: Public Affairs March 26th, 2010 (312) 744-8122 **InovediaMarketing.com is proud to be 2009 ambassador for the City of Chicago Small Business Expo. Follow @inovedia on Twitter for updates and information and daily Social Media Marketing tips for business! Please add us to your RSS reader here. >>click here for a tutorial on using RSS. You may also be interested in these InovediaMarketing.com articles: DIY PR: How to pitch your news story idea and get news coverage! Creating Web Video That’ll Work for Your Business 10 EASY Ways to Inject Twitter and Facebook into Everyday Business! 3 Ways to Laser Focus Your Business for Twitter, Facebook and Linkedin. Create Amazing Mind Blowing Business Cards NOW! Cheap & Easy Web Video You Can Do Too! — Twitter Specials 1 CUSTOMIZE IT! blk 1sd dashes by twitterfunny> ru following me? Double sided skinny grn by twitterfunny Choose your own background color & add your twitter on back!>>> Click image to add your Twitter name!

There are less than 10 days to enter the City Treasurer’s 2010 Business Plan Competition. Submit your two page executive summary by April 5^th, for your chance to share in $10,000 in prizes and be featured in the media. Visit www.chicagocitytreasurer.com BUSINESSCONTEST.

Winners will be announced at the Small Business Expo, July 16^th at the UIC Forum.

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*Information from:

Office of the City Treasurer

Stephanie Neely Treasurer Contact: Public Affairs

March 26th, 2010 (312) 744-8122

**InovediaMarketing.com is proud to be 2009 ambassador for the City of Chicago Small Business Expo. Follow @inovedia on Twitter for updates and information and daily Social Media Marketing tips for business!

Please add us to your RSS reader here. >>click here for a tutorial on using RSS.

You may also be interested in these InovediaMarketing.com articles:

• DIY PR: How to pitch your news story idea and get news coverage!
• Creating Web Video That’ll Work for Your Business
• 10 EASY Ways to Inject Twitter and Facebook into Everyday Business!
• 3 Ways to Laser Focus Your Business for Twitter, Facebook and Linkedin.
• Create Amazing Mind Blowing Business Cards NOW!
• Cheap & Easy Web Video You Can Do Too!

—-

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Choose your own background color & add your twitter on back!>>>

Click image to add your Twitter name!

Will we see you at the top in Chicago business?

The 2010 Business Elevator Pitch Contest entry deadline is 3/18!

Can you write a: 30 pitch that clearly sells and explains your business?

Enter your :30 script:

http://chicagocitytreasurer.com/events/elevatorspeechvideo2.htm

More information:

http://www.chicagocitytreasurer.com/events/elevatorspeech.htm

Expert feedback – winner gets cash and a free booth at the City Treasurer’s Small Business Expo, Friday, July 16^th at the UIC Forum.

Get on the doors are closing!

Full details posted on www.chicagocitytreasurer.com

click to share

*Information from:

Office of the City Treasurer

Stephanie Neely Treasurer Contact: Public Affairs

July 02, 2008 (312) 744-8122

**InovediaMarketing.com is proud to be 2009 ambassador for the City of Chicago Small Business Expo. Follow @inovedia on Twitter for updates and information and daily Social Media Marketing tips for business!

Please add us to your RSS reader here. >>click here for a tutorial on using RSS.

You may also be interested in these InovediaMarketing.com articles:

• DIY PR: How to pitch your news story idea and get news coverage!
• Creating Web Video That’ll Work for Your Business
• 10 EASY Ways to Inject Twitter and Facebook into Everyday Business!
• 3 Ways to Laser Focus Your Business for Twitter, Facebook and Linkedin.
• Create Amazing Mind Blowing Business Cards NOW!
• Cheap & Easy Web Video You Can Do Too!

—-

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Choose your own background color & add your twitter on back!>>>

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FOR CHICAGO SMALL BUSINESS

City Treasurer’s FREE Annual Small Business Expo is set for Friday, July 16th at the UIC Forum from 8:30am-3:30pm. Network with over 2,000 fellow small business owners, 120 highly selected exhibitors and a full day of free expert workshops designed to grow your business. Learn more at http://www.chicagocitytreasurer.com

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Countdown – 5 Days to Chicago’s Elevator Pitch Contest – Win $$ – 2 other Major Events

Update 6/12: Elevator Pitch Deadline Extended to this Friday at 5pm!

Here’s our Elevator Pitch. What’s yours? “Enter our contest to explain and sell your business in 30-60 seconds and you will receive expert feedback and maybe share in $8,500 in cash – TV appearances – and free expert mentoring.” Elevator Pitch Plus Contest. Deadline June 9th Enter Here (Sponsored by SCORE Chicago) Register here to attend a FREE Elevator Pitch video workshop hosted by SCORE Chicago, 6/20 SCORE Chicago: (312) 353-7724, www.scorechicago.org Join our Business Expo Partners, The Chicago Innovation Awards for this seasons kick off event this Thursday at Threadless.  Business Plan Competition Continues! Sponsor Manager         Submit a two-page executive summary and you are automatically entered to win a share of $10,000. For details click here.  REGISTER for our free Workshops. Applications now open for 10,000 Small Businesses Goldman Sachs 10,000 Small Businesses is now accepting applications for the Fall, 2013 cohort. All interested entrepreneurs in the metro Chicago market are invited to apply for our education program which was designed to help you grow your business. And, the program is free! The program is designed for owners of small businesses with revenues between $150,000 and $4 million in 2012; business in operation for at least two years; and, at least four employees. For more information, please visit www.ccc.edu/smallbiz

Full details and instant entry at www.chicagocitytreasurer.com

Good luck!

Richard

**InovediaMarketing.com is proud to be an ambassador for the City of Chicago Small Business Expo. Follow @inovedia on Twitter for updates and information! Please add us to your RSS reader here. >>click here for a tutorial on using RSS.

You may also be interested in these InovediaMarketing.com articles:

• 10 EASY Ways to Inject Twitter and Facebook into Everyday Business!
• 3 Ways to Laser Focus Your Business for Twitter, Facebook and Linkedin.
• Create Amazing Mind Blowing Business Cards NOW!
• Cheap & Easy Web Video You Can Do Too!

Richard Bouchez is a certified Inbound Marketing professional specializing in Social Media Marketing & New Media content development. Richard’s web, audio & video work has been honored with Emmy, Promax & CBA awards.

PROMOTE YOUR TWITTER & FACEBOOK!>>>

ru following me? Social Media Profile Business Cardsby twitterfunny

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Free Seminar on How Social Media Can Help Your Business!

Once again, the City Treasurer’s Office and Constant Contact are teaming up to recognize your small business’ efforts and success with online marketing in the Third Annual Email Marketing & Social Media Contest.

Four free educational seminars will be offered to help you learn how Email Marketing & Social Media Marketing can help your business.

Register for the next event  on Tuesday, January 29th at the Chicago Cultural Center.  See the details below. HAPPY 2013.

Agenda*:

8:15 am – 8:45 am – Registration

8:45 am – Noon – Presentations:

* Agenda is subject to Change & Additions

Social Media Marketing Made Simple

This is not Facebook, Twitter or LinkedIn 101. Instead, this session will cover some of the strategies and best practices to get the most out of your social media activities including time management and measuring the return of your activities. We will talk about what social media marketing really is, how to incorporate it into your business life without losing productivity and look at how other businesses are using these low-cost tools to gain visibility, develop relationships and drive sales and response.
We will discuss the various social media outlets that are available, how they interact together and ways to leverage their inherent strengths and to evaluate them for best use for your business or organization

Steve Robinson – Constant Contact – Social Media Marketing Made Simple

Social Media for Sales Success

We’ll address strategies and tactics for the small business owner, sales and marketing professional looking to tap into the full potential of social networks to create new profitable connections and generate leads. You will learn how to find your targets, how to build relationships through compelling content and dialogue and how to convert these new relationships into vetted leads. We will look at tools, tips, hacks, best practices and checklists that will help you build a process and a routine to do the most with your precious social media time.

Mana Ionescu – Lightspan Digital – Social Media for Sales Success

Click Here to Register!

——

Got an email newsletter or social media campaign that you’re proud of-whether recent, or soon to launch-to promote your business? Send it in for consideration! It could mean great rewards for your business. Any small business can enter their email or social campaign.*

*You don’t have to use Constant Contact to enter

You could win your share of

$7,000 in cash prizes

$10,000 in free Constant Contact accounts

And more

What: Chicago City Treasurer’s Online Marketing Contest Educational Event Series -Social Media Marketing Made Simple -Social Media for Sales SuccessWhen: Tuesday, January 29, 2013 from 8am to 12pm   Where:  Chicago Cultural Center 78 East Washington Garland room Chicago, IL 60602

Click Here to Register!

Tweeting about the Online Marketing Contest? Use hashtag #CTCTchi

—

Good luck!

Richard

**InovediaMarketing.com is proud to be an ambassador for the City of Chicago Small Business Expo. Follow @inovedia on Twitter for updates and information! Please add us to your RSS reader here. >>click here for a tutorial on using RSS.

You may also be interested in these InovediaMarketing.com articles:

• 10 EASY Ways to Inject Twitter and Facebook into Everyday Business!
• 3 Ways to Laser Focus Your Business for Twitter, Facebook and Linkedin.
• Create Amazing Mind Blowing Business Cards NOW!
• Cheap & Easy Web Video You Can Do Too!

Richard Bouchez is a certified Inbound Marketing professional specializing in Social Media Marketing & New Media content development. Richard’s web, audio & video work has been honored with Emmy, Promax & CBA awards.

PROMOTE YOUR TWITTER & FACEBOOK!>>>

It’s Small Business Week! Don’t Miss Chicago’s Small Business Expo

REMINDER FOR 2 MAJOR FREE EVENTS FOR  CHICAGO BUSINESS WEEK OCT 1-5

Kick off Small Business Week on Monday, Oct. 1st with “Adventures in Running a Creative Business.” We invite you to join the Dept. of Cultural Affairs and Special Events for a one of a kind business forum for Creative Business Owners at the Chicago Cultural Center on Monday, Oct. 1st FREE

Finish Chicago Small Week with Business Entrepreneur Expo Friday, Oct. 5th the at the U.I.C. Forum. (8:30-3:30)                                                                                                           Marquee Sponsor    70 of Chicago’s Brighest Business Stars speaking. 130+ Vendors, and Network with over 2,500 entrepreneurs HOT OFF THE PRESSES – GOOGLE AND TECHWEEK TO HOST BUSINESS AFTERNOON FORUM.

Expo is grand finale of Crain’s Small Business Week Oct. 1- Oct. 5 Dozens of Events – Thousands of Networking Opportunities #SmallBizWeek – Let’s light up the Twitter Conversation   Take a look at the full schedule of Crain’s Small Business Week Full details from at www.chicagocitytreasurer.com Hope to see you there! Richard **InovediaMarketing.com is proud to be anambassador for the 2011 City of Chicago Small Business Expo. Follow @inovedia on Twitter for updates and information! Please add us to your RSS reader here. >>click here for a tutorial on using RSS. You may also be interested in these InovediaMarketing.com articles: 10 EASY Ways to Inject Twitter and Facebook into Everyday Business! 3 Ways to Laser Focus Your Business for Twitter, Facebook and Linkedin. Create Amazing Mind Blowing Business Cards NOW! Cheap & Easy Web Video You Can Do Too! Richard Bouchez is a certified Inbound Marketing professional specializing in Social Media Marketing & New Media content development. Richard’s web, audio & video work has been honored with Emmy, Promax & CBA awards. PROMOTE YOUR TWITTER & FACEBOOK!>>>

How to Pitch Social Media: A New Client Presentation Outline for Digital Marketers

Compelled to answer this question on LinkedIn, I thought it would probably be pretty helpful to other too, so if you’re in marketing and you’re pitching social to new clients or up the ladder internally, I hope this outline helps!

Question:

What Social Media points would you cover in “45” minutes delivery to an audience of Business men?

Answer:

1. Why Social Media (keep this short)
   • Demonstrate the dramatic growth of social channels such as Facebook, Twitter, LinkedIn.
   • Demonstrate the growing adoption of social media by companies large & small (Coke, Bank of America, etc.)
   • Take advantage of this downloadable (free) social presentation resource from Hubspot with 27 statistics, soundbites, and slides
2. Why NOT Social Media
   • You may have heard that social marketing is cheap or free. I have bad news. While the accounts and many of the tools are cheap or free, marketing via social will cost you time and it may cost you money!
   • Introduce “Myths/Realities of social media” – organic growth is actually pretty hard in social (Facebook wants you to pay so likes don’t come easy, Twitter growth comes through engagement, Social accounts actually come with an obligation to pay attention to them, etc.)
3. Finding Success in Social Media
   • Forget about “social media” … it’s not about being social, it’s about generating leads, managing customer relations, providing customer service, generating buzz or a slew of other strategies. It’s the strategy that’s important, not the social channel – “social” is a tool not a strategy.
   • Introduce Targeting Ideal Customers
   • Introduce Content Development
4. Case Study
   • Provide a simple case study. Consider customer service or channel growth strategies because these tend to show direct correlations between actions and understandable metrics. Examples: Company A uses LinkedIn to reach out to prospects and sees an increase in leads and conversions. Company B solves customer service issues in their channels and customers post testimonial’s thanking them.
   • If you don’t have case studies of your own, you might find a partner who can bring this experience or look to Hubspot or other Inbound Marketing folks for published case studies, usually posted to their blog or in a White Paper.
5. Questions (the most important part):
   • Give ample question time. Try to wrap it up in 30 minutes, if you only have 45 minutes or an hour. This way the audience is sure to get what they came for and, probably more importantly, it’ll allow you to demonstrate your expertise and give you the opportunity to offer individual follow up conversations.
   • Wrap up questions 5 minutes before your out time to give your closing statement!
6. Final Thoughts
   • -You don’t need a Social Strategy, you need a digital strategy!
   • -Jump in, but listen before you start chatting up the channels. Walk, crawl, run.
   • -Get help! A Social Strategist can get help walk you through the process, saving saving you time and headache by identifying results driven opportunities for your business online, optimizing your social sites, training you on the tools that will integrate social use into your (or your staff’s) day and help you set measurable benchmark’s so you’ll know if you’re on the right track.
   • -Social can help you generate leads, connect you with customers & help you grow your business.

   

   Photo credit http://www.BethKanter.org

Let us know if you found this useful, I’d love to get your feedback, suggestions and tips on presenting social. Given a presentation you love or found one you want to share? Leave a link!

If you’re just sitting down to write one – good luck!

Richard

@richardbouchez

You may also be interested in these InovediaMarketing.com articles:

• 10 EASY Ways to Inject Twitter and Facebook into Everyday Business!
• 3 Ways to Laser Focus Your Business for Twitter, Facebook and Linkedin.
• Create Amazing Mind Blowing Business Cards NOW!
• Cheap & Easy Web Video You Can Do Too!

Richard Bouchez is a certified Inbound Marketing professional specializing in Social Media Marketing & New Media content development. Richard’s web, audio & video work has been honored with Emmy, Promax & CBA awards.

PROMOTE YOUR TWITTER & FACEBOOK!>>>

TV Time for Small Business Contest ENDS TONIGHT!

“TV Time for Small Business” is your opportunity to create a video to showcase your business. Thousands of leaders, movers, and shakers from the business community will see our top 3 winning entries! The deadline is this TODAY, June 15th at midnight.

June is one of the hottest months for Chicago Small Business. Many of those who have it “Made in the Shade,” are successful because they have a great business plan. Attend free business plan writing workshops and enter our Chicago Business Plan Competition. Deadline is Friday, July 6th at 4:30 p.m.

We hope to see you Friday at “The Business Event,” and also plan on attending TECHWEEK Friday, June 22- Tuesday, June 26th.

TVTIME

In partnership with Score – Chicago, The Office of the City Treasurer is proud to offer Chicago Business Owners the opportunity to earn FREE TV TIME and share in $8,500 in cash prizes by telling us “What makes your business exceptional?” Enter here and send a link for your YouTube Video. $5,000 1st, $2,500 2nd, and $1000 3rd cash prizes.

Full details and instant entry at www.chicagocitytreasurer.com

Good luck!

Richard

**InovediaMarketing.com is proud to be anambassador for the 2011 City of Chicago Small Business Expo. Follow @inovedia on Twitter for updates and information! Please add us to your RSS reader here. >>click here for a tutorial on using RSS.

You may also be interested in these InovediaMarketing.com articles:

• 10 EASY Ways to Inject Twitter and Facebook into Everyday Business!
• 3 Ways to Laser Focus Your Business for Twitter, Facebook and Linkedin.
• Create Amazing Mind Blowing Business Cards NOW!
• Cheap & Easy Web Video You Can Do Too!

Richard Bouchez is a certified Inbound Marketing professional specializing in Social Media Marketing & New Media content development. Richard’s web, audio & video work has been honored with Emmy, Promax & CBA awards.

PROMOTE YOUR TWITTER & FACEBOOK!>>>

ru following me? Social Media Profile Business Cardsby twitterfunny

5 Simple Tips That’ll Get Your Web Videos More Views

Creating web videos? A lot of folks seem to think “if you build it, they will come” but that’s far from true – in fact, making the thing is just the beginning. Now you need to promote it (or them) and here are 5 tips to get you started…

1. Post your videos to your blog and (this is the important part) include a bullet pointed outline in text for folks watching your videos – this will help your search rankings on Google and give folks who can’t watch your video reasons to save your video for later!
2. No blog? Email your vendors, for example, and ask them to use your video as a “guest post” on their blog or share it in their company email!
3. Create a slideshow version of your video – include a link to the video in the slideshow.
4. Submit your videos to YouTube, Vimeo and other social and bookmarking sites – using relevant keywords in your title, description and tags is extremely important!
5. Come up with a marketing plan for your video – You may not feel like you have time for brainstorming and planning, but mapping out even a loose video strategy around each video will save you a lot of time & headache down the road. In fact, this is so important it’s the one area where I even recommend hiring a marketer to help if you really can’t make the time. Here are a few bonus tips for video planning:

• Focus your efforts on 1 target audience.
• Look for tie-in opportunities, such as holidays, product launches, local/national news or events, etc.
• Embed your video in an email & send it out to your list – make sure you clearly ask for “likes,” ratings and shares!

Hope that helps!

Richard Bouchez
@richardbouchez
Social Media Specialist for EZWebPlayer.com

Originally posted on the EZWebPlayer blog

You may also be interested in these InovediaMarketing.com articles:

• 10 EASY Ways to Inject Twitter and Facebook into Everyday Business!
• 3 Ways to Laser Focus Your Business for Twitter, Facebook and Linkedin.
• Create Amazing Mind Blowing Business Cards NOW!
• Cheap & Easy Web Video You Can Do Too!

Richard Bouchez is a certified Inbound Marketing professional specializing in Social Media Marketing & New Media content development. Richard’s web, audio & video work has been honored with Emmy, Promax & CBA awards.

PROMOTE YOUR TWITTER & FACEBOOK!>>>