Article Highlight: Use “Big Opportunity” statements to inspire your team

Over the years, the “big opportunity teams” I’ve been lucky enough to be a part of – those driven by vision, brand overhauls & complete business model makeovers – have been the hardest work, best experiences and the most fun. At the end of the day, we rallied around the passion for the goal, not the goal itself.

Briefly, here is the idea: a Big Opportunity articulates in language that is analytically accurate and emotionally compelling an opportunity that will move an organization forward in a substantial way. It is that exciting possibility which, if you can capitalize on it, will place you into a prosperous, winning future. It is related to vision and strategy in a very straightforward way: a strategy shows you what you need to get to a vision; a vision shows you what you will be doing if you get to, and are able to capitalize on, a big opportunity. ~Dr. John P. Kotter

 

A written statement of a Big Opportunity can be a very useful tool. It is short, like a vision statement, and unlike a strategy description which is often much longer.

 

Kudos to HBR Dr. John Kotter for a great article, follow the link or click the image above… Forget the Strategy PowerPoint

 

Hope that helps!

Richard

@richardbouchez

You may also be interested in these InovediaMarketing.com articles:

PROMOTE YOUR TWITTER & FACEBOOK!>>>
Social Profile Business Card tf 2.0 Back logo profilecard

How to Start a Facebook Page Step by Step | Social Media Help Links | Social Startup Guide

When Small Business folks find out I’m “in social media” I usually get one of 3 questions…

  1. How do I make a Facebook page?
  2. Is my Facebook page setup up correctly?
  3. What should I do on Facebook (or Twitter)?

So here you go, all the steps to getting started including answers to the most commonly asked questions – in one help-link-packed downloadable presentation. It’s even downloadable & editable for Pros free (Creative Commons)

Link for mobile: http://bit.ly/SocialMedia101SMBs

I hope this helps!
@richardbouchez

Richard A. Bouchez | Social Media Specialist | New Media Production Richard Bouchez is a certified Inbound Marketing professional specializing in Social Media Marketing & New Media content development. Richard’s web, audio & video work has been honored with Emmy, Promax & CBA awards.

DAILY SOCIAL MEDIA MARKETING TIPS FOLLOW @INOVEDIA ON TWITTER!

PROMOTE YOUR TWITTER & FACEBOOK!>>>

“We’re @” on front & Twitter, Facebook & Linkedin on back!” width=”325″ height=”325″ />

Social Profile Business Card tf 2.0 Back logo profilecard

ru following me? Twtr/FBblu Dble sided skinny profilecard
ru following me? Social Media Profile Business Cards by twitterfunny

add your Twitter name!

Photography credits

Got tips or tricks for creating killer videos? Sound off and share in the comments!

Good luck!

@richardbouchez

Bookmark and Shareclick to share this post

BONUS BELOW: 17 Personalize-able Social Media Profile Cards!

Profile / Note Card! AnalogTwtr yelbkinfo by twitterfunny>>>>

—————

Social Profile Business Card tf 2.0 Back logo by twitterfunny Add your logo & links on back>>>

Social Profile Business Card tf 2.0 Back logo profilecard
——————–
——————-
Reading Reward Minicard profilecard

———
———————
—————–
——————–
Follow Me by imagepromo
LIST OUT Facebook, Twitter, Myspace, Linkedin.com, etc. on back>>
—————-

Twitter Specials 1 CUSTOMIZE IT! blk 1sd dashes by twitterfunny>

Twitter Specials 1 CUSTOMIZE IT! blk 1sd dashes profilecard

—————
————————–
————————

Twitter Me Website Address Business Skinny Card profilecard

—————————-

————————–
Cute Twitter business cards by uniquebusinesscards>

Cute Twitter business cards profilecard

—————————

Choose your own background color & add your twitter on back!>>>
——————–
Social Profile Business Card tfl 2.0 Wer@bl tflbak by twitterfunny Add Twitter, Facebook & Linkedin links on back>
Social Profile Business Card tfl 2.0 Wer@bl tflbak profilecard
———–

Social Profile Business Card tfl 2.0 vertblank bak profilecard

——————-

WTF is Twtr Chinese Profile Biz Card RED profilecard

“We’re @” on front & Twitter, Facebook & Linkedin on back!” width=”325″ height=”325″ />

Twitter & FB on front, Your logo & links on back!” src=”http://rlv.zcache.com/social_profile_business_card_tf_2_0_back_logo-p24092181286819102985h8_325.jpg” alt=”Social Profile Business Card tf 2.0 Back logo profilecard” width=”325″ height=”325″ />

—————

Social Profile Business Card tf 2.0 Back logo by twitterfunny Add your logo & links on back>>>

Social Profile Business Card tf 2.0 Back logo profilecard
——————–
——————-
Reading Reward Minicard profilecard

———
———————
—————–
——————–
Follow Me by imagepromo
LIST OUT Facebook, Twitter, Myspace, Linkedin.com, etc. on back>>
—————-

Twitter Specials 1 CUSTOMIZE IT! blk 1sd dashes by twitterfunny>

Twitter Specials 1 CUSTOMIZE IT! blk 1sd dashes profilecard

—————
————————–
————————

Twitter Me Website Address Business Skinny Card profilecard

—————————-

————————–
Cute Twitter business cards by uniquebusinesscards>

Cute Twitter business cards profilecard

—————————

Choose your own background color & add your twitter on back!>>>
——————–
Social Profile Business Card tfl 2.0 Wer@bl tflbak by twitterfunny Add Twitter, Facebook & Linkedin links on back>
Social Profile Business Card tfl 2.0 Wer@bl tflbak profilecard
———–

Social Profile Business Card tfl 2.0 vertblank bak profilecard

——————-

WTF is Twtr Chinese Profile Biz Card RED profilecard

…and why would (I) my business use it?WTF is Twitter? dark men classic t shirt

The same reasons that make Twitter so popular are those that make describing twitter problematic.

While that might not makes sense at first glance, once you realize that  Twitter has no real product direction or single “primary use” you may begin to realize just how difficult it is to describe (and figure out) Twitter’s relevance as a businesses tool.

Here’s a parallel challenge:

  • Come up with one blanket statement that clearly describes what our existing land line phone systom does.

Why is that a challenge? Well, in your description you will have had to include all uses of consumer land line phones such as fax transmission, internet connections, VOIP phone line connections, 911 ermergency services, automated home alarm warning services, etc. So, that being said, please consider the technology of Twitter just as complex.

That’s all great, but WTF is Twitter?

The direct answer: Twitter is whatever you can make of it.

That’s probably disappointing, but its absolutely the reason people say things like “I’m still figuring Twitter out” or “trying to get used to Twitter” or “I don’t get it.” The unfortunate fact is, once you create your account you are stuck trying figure out what to do with little to no direction and that takes time most people don’t have. Fortunately there are a lot of folks, like myself, willing to spend way too much time writing stuff like this and trying to help out:-)

10 things you can do with Twitter (for free):

  1. Connect with fans using Twitter by offering relevant information.
  2. Provide updates on your product for active Twitter users (millions & growing).
  3. Improve your website by posting updated information to your site via Twitter (RSS) fed widget.
  4. Offer scheduled information to anyone interested. May included daily, weekly or random information to customers which could include specials, coupons,
  5. Follow experts in many industries for fresh information as it happens.
  6. Post last minute deals, specials, emergency information, etc. to customers or other interested parties (because users choose to follow you we can assume they are “interested”).
  7. Update any RSS capable reader or product connected to the internet.
  8. Get found in real-time keyword searches. *Google, Bing and other search engines are adding Twitter search results to their own first page results and further integration is ongoing.
  9. Have your “tweet” reposted in the streams of organizations followed by tens, hundreds, thousands or even millions of passionate people.
  10. Publicly comment on anything.

So why use Twitter?Social Profile Business Card tfl 2.0 vertblank bak profilecard

First and foremost, because the simple act of posting information on Twitter significantly increases the chances of being found in search engines and because using Twitter as one of your marketing channels makes for a great introduction to using Twitter.

What did I miss? Got more ways to use Twitter? Do you disagree? Please add your thoughts and ideas in the comments.

If you like this explanation, please link to it in your blog posts > Twitter

Good luck,

@richardbouchez

Bookmark and Shareclick to share this post

Check out Social Media Profile Business Cards>>>

Small Business Week In Chicago

City Treasurer Stephanie D. Neely invites you to her Tweet Up for Small Business Week in Chicago.

When:
Wednesday, May 26th at 5:30pm Where:
ING Direct Cafe
21 E. Chestnut St.
Chicago, IL 60611
Workshop:
5:30 – 6:00pm – One of the great secrets to social media marketing
A 60 second video that will change your business.

6:00pm – 6:30pm -Operating lean and efficiently. All you need to change your personal and business finances are “The Plan and $1.”

Social media is the wave of the future towards helping expand and grow your business.

Get started today by attending this FREE event.

expo logo

Join us at our FREE 9th annual Small Business Expo on Friday, July 16, 2010 at UIC Forum (Halsted & Roosevelt) from 8:30 a.m. – 3:30 p.m.Over 30 workshops, network with other small business owners.

Are you looking to exhibit or sponsor event?

*Information from:

Office of the City Treasurer

Stephanie Neely Treasurer Contact: Public Affairs

(312) 744-8122

**InovediaMarketing.com is proud to be 2009 ambassador for the City of Chicago Small Business Expo. Follow @inovedia on Twitter for updates and information and daily Social Media Marketing tips for business!

Please add us to your RSS reader here. >>click here for a tutorial on using RSS.

You may also be interested in these InovediaMarketing.com articles:

PROMOTE YOUR TWITTER & FACEBOOK!>>>

add your Twitter name!

Chicago City Treasurer  Small Business Expo UpdateSpring is a very busy season for our Small Business Programs. We hope you can join us for one of our great contests or events including The Small Business Plan Contest, The “One-Hour-Mentor” Program and Small Business Expo. Happy Spring!

2010 Business Plan Contest to End Soon

Just a reminder that the deadline to enter your 2-page business plan template into consideration for the 2010 Business Plan Competition has been extended to Friday, April 9th.  Enter for you chance to share in $10,000 in prizes.
Deadline April 9th – Enter today!
Any questions call 312-960-0324.

Elevator Pitch Winner
Congratulations to our 2010 Elevator Pitch Winner “Second Act” Thank you to all of our outstanding contestants. Please consider entering our Business Plan Competition (see box above)

Small Business Expo

The 2010 Small Business Expo will be held on Friday, July 16th at the U.I.C. Forum. Join us for one of the best networking days in Chicago with over 130 exhibitors, 30 FREE Small Business Workshops, and 2,000 attendees. Sponsors, Exhibitors, and attendeess can find more information at FREE SMALL BUSINESS EXPO.

The “One- Hour- Mentor” Program for Chicago Small Business Chicago business leaders come together 4 times a year to help Chicago small business owners to brainstorm and problem solve. Workshops fill fast – NEXT One Hour Mentor May 26th at 10am.

Bookmark and Shareclick to share

*Information from:

Office of the City Treasurer

Stephanie Neely Treasurer Contact: Public Affairs

March 26th, 2010 (312) 744-8122

**InovediaMarketing.com is proud to be 2009 ambassador for the City of Chicago Small Business Expo. Follow @inovedia on Twitter for updates and information and daily Social Media Marketing tips for business!

Please add us to your RSS reader here. >>click here for a tutorial on using RSS.

You may also be interested in these InovediaMarketing.com articles:

Twitter Specials 1 CUSTOMIZE IT! blk 1sd dashes by twitterfunny>

Social Media business cards: Twitter Specials 1 CUSTOMIZE IT! blk    1sd dashes profilecard

Choose your own background color & add your twitter on back!>>>

Social Media business cards: ru following me? Double sided skinny    grn profilecard

add your Twitter name!

Click image to add your Twitter name!

There are less than 10 days to enter the City Treasurer’s 2010 Business Plan Competition. Submit your two page executive summary by April 5th, for your chance to share in $10,000 in prizes and be featured in the media. Visit www.chicagocitytreasurer.com BUSINESSCONTEST.

Winners will be announced at the Small Business Expo, July 16th at the UIC Forum.

Bookmark and Shareclick to share

*Information from:

Office of the City Treasurer

Stephanie Neely Treasurer Contact: Public Affairs

March 26th, 2010 (312) 744-8122

**InovediaMarketing.com is proud to be 2009 ambassador for the City of Chicago Small Business Expo. Follow @inovedia on Twitter for updates and information and daily Social Media Marketing tips for business!

Please add us to your RSS reader here. >>click here for a tutorial on using RSS.

You may also be interested in these InovediaMarketing.com articles:

—-

Twitter Specials 1 CUSTOMIZE IT! blk 1sd dashes by twitterfunny>

Social Media business cards: Twitter Specials 1 CUSTOMIZE IT! blk   1sd dashes profilecard

Choose your own background color & add your twitter on back!>>>

Social Media business cards: ru following me? Double sided skinny   grn profilecardadd your Twitter name!Click image to add your Twitter name!

Will we see you at the top in Chicago business?

The 2010 Business Elevator Pitch Contest entry deadline is 3/18!

Can you write a: 30 pitch that clearly sells and explains your business?

Enter your :30 script:

http://chicagocitytreasurer.com/events/elevatorspeechvideo2.htm

More information:

http://www.chicagocitytreasurer.com/events/elevatorspeech.htm

Expert feedback – winner gets cash and a free booth at the City Treasurer’s Small Business Expo, Friday, July 16th at the UIC Forum.

Get on the doors are closing!

Full details posted on www.chicagocitytreasurer.com

Bookmark and Shareclick to share

*Information from:

Office of the City Treasurer

Stephanie Neely Treasurer Contact: Public Affairs

July 02, 2008 (312) 744-8122

**InovediaMarketing.com is proud to be 2009 ambassador for the City of Chicago Small Business Expo. Follow @inovedia on Twitter for updates and information and daily Social Media Marketing tips for business!

Please add us to your RSS reader here. >>click here for a tutorial on using RSS.

You may also be interested in these InovediaMarketing.com articles:

—-

Twitter Specials 1 CUSTOMIZE IT! blk 1sd dashes by twitterfunny>

Social Media business cards: Twitter Specials 1 CUSTOMIZE IT! blk  1sd dashes profilecard

Choose your own background color & add your twitter on back!>>>

Social Media business cards: ru following me? Double sided skinny  grn profilecardadd your Twitter name!Click image to add your Twitter name!

Email Subscription

You are subscribed to this blog (manage).

FOR CHICAGO SMALL BUSINESS

Chicago City Treasurer  Small Business Expo Update

City Treasurer’s FREE Annual Small Business Expo is set for Friday, July 16th at the UIC Forum from 8:30am-3:30pm. Network with over 2,000 fellow small business owners, 120 highly selected exhibitors and a full day of free expert workshops designed to grow your business. Learn more at http://www.chicagocitytreasurer.com

ORDER SOCIAL MEDIA BIZ CARDS! Click an image below

Social Profile Business Card tf 2.0 Back logo profilecardSocial Profile Business Card tflm 2.0 vertblankbak profilecard

ORDER SOCIAL MEDIA BIZ CARDS! Click an image below

Profile / Note Card! AnalogTwtr yelbkinfo profilecardSocial Profile Business Card tfl 2.0 Wer@bl tflbak profilecard

Our Twitter feed

Choose by category

Select Category “New Marketing” tactics About Us Amazing Business Cards Brand Building How to Small Biz News Small Biz Social Networking Uncategorized Video & Multimedia Your Website: Tips & Tricks // 0 ) {
location.href = “https://inovediamarketing.wordpress.com/?cat=”+dropdown.options%5Bdropdown.selectedIndex%5D.value;
}
}
dropdown.onchange = onCatChange;
/* ]] */
// –>]]>

Countdown – 5 Days to Chicago’s Elevator Pitch Contest – Win $$ – 2 other Major Events

Update 6/12: Elevator Pitch Deadline Extended to this Friday at 5pm!

Here’s our Elevator Pitch. What’s yours?
“Enter our contest to explain and sell your business in 30-60 seconds and you will receive expert feedback and maybe share in $8,500 in cash – TV appearances – and free expert mentoring.”

ScoreChicago

Elevator Pitch Plus Contest. Deadline June 9th

Enter Here

(Sponsored by SCORE Chicago)

Register here to attend a FREE Elevator Pitch video workshop hosted by SCORE Chicago, 6/20

SCORE Chicago: (312) 353-7724, www.scorechicago.org

Join our Business Expo Partners, The Chicago Innovation Awards for this seasons kick off event this Thursday at Threadless.

 Business Plan Competition Continues!

BMO Harris
Sponsor
JVS
Manager

 

 

 

 


Submit a two-page executive summary and you are automatically entered to win a share of $10,000. For details click here.

 REGISTER for our free Workshops.

Goldman Sachs

Applications now open for 10,000 Small Businesses

Goldman Sachs 10,000 Small Businesses is now accepting applications for the Fall, 2013 cohort. All interested entrepreneurs in the metro Chicago market are invited to apply for our education program which was designed to help you grow your business. And, the program is free!

The program is designed for owners of small businesses with revenues between $150,000 and $4 million in 2012; business in operation for at least two years; and, at least four employees.

For more information, please visit www.ccc.edu/smallbiz

Full details and instant entry at www.chicagocitytreasurer.com

Good luck!

Richard

**InovediaMarketing.com is proud to be an ambassador for the City of Chicago Small Business Expo. Follow @inovedia on Twitter for updates and information! Please add us to your RSS reader here. >>click here for a tutorial on using RSS.

You may also be interested in these InovediaMarketing.com articles:

PROMOTE YOUR TWITTER & FACEBOOK!>>>
Social Profile Business Card tf 2.0 Back logo profilecard
add your Twitter name!

Introducing Enterprise Level Video Hosting & Sharing with Unlimited Upload to Amazon Cloud

Client News: Introducing the EZWebPlayer White Label Package

Available only from EZWebPlayer, White Label Video gives you business features and capabilities at an affordable price. Full control, simple operation, real customer service, low price — that’s EZWebPlayer value.

QUICK FACTS about White Label:

• Perfect for Medium/Large Businesses
• Scalable
• Custom Domain Branded Player
• Custom Domain Branded Video Sitemap
• Custom Branded Video Landing Page
• Automatic Transcoding for HD and mobile
• Live Streaming
• UNLIMITED videos
• UNLIMITED bandwidth
• UNLIMITED Amazon S3 storage

See all features

Serious about video? With White Label you fully control the user experience.

- Scroll down to watch the video -

Continue reading “Introducing Enterprise Level Video Hosting & Sharing with Unlimited Upload to Amazon Cloud”

Free Seminar on How Social Media Can Help Your Business!

Once again, the City Treasurer’s Office and Constant Contact are teaming up to recognize your small business’ efforts and success with online marketing in the Third Annual Email Marketing & Social Media Contest.

Four free educational seminars will be offered to help you learn how Email Marketing & Social Media Marketing can help your business.

Register for the next event  on Tuesday, January 29th at the Chicago Cultural Center.  See the details below. HAPPY 2013.

Agenda*:

8:15 am – 8:45 am – Registration

8:45 am – Noon – Presentations:

* Agenda is subject to Change & Additions

Social Media Marketing Made Simple

This is not Facebook, Twitter or LinkedIn 101. Instead, this session will cover some of the strategies and best practices to get the most out of your social media activities including time management and measuring the return of your activities. We will talk about what social media marketing really is, how to incorporate it into your business life without losing productivity and look at how other businesses are using these low-cost tools to gain visibility, develop relationships and drive sales and response.
We will discuss the various social media outlets that are available, how they interact together and ways to leverage their inherent strengths and to evaluate them for best use for your business or organization

Steve Robinson – Constant Contact – Social Media Marketing Made Simple

Social Media for Sales Success

We’ll address strategies and tactics for the small business owner, sales and marketing professional looking to tap into the full potential of social networks to create new profitable connections and generate leads. You will learn how to find your targets, how to build relationships through compelling content and dialogue and how to convert these new relationships into vetted leads. We will look at tools, tips, hacks, best practices and checklists that will help you build a process and a routine to do the most with your precious social media time.

mana

Small Business Online Marketing Contest logo

Got an email newsletter or social media campaign that you’re proud of-whether recent, or soon to launch-to promote your business? Send it in for consideration! It could mean great rewards for your business. Any small business can enter their email or social campaign.*
*You don’t have to use Constant Contact to enter
You could win your share of
$7,000 in cash prizes
$10,000 in free Constant Contact accounts
And more
What: Chicago City Treasurer’s Online Marketing Contest Educational Event Series -Social Media Marketing Made Simple -Social Media for Sales SuccessWhen: Tuesday, January 29, 2013 from 8am to 12pm

 
Where: 
Chicago Cultural Center
78 East Washington
Garland room
Chicago, IL 60602

Tweeting about the Online Marketing Contest? Use hashtag #CTCTchi

Good luck!

Richard

**InovediaMarketing.com is proud to be an ambassador for the City of Chicago Small Business Expo. Follow @inovedia on Twitter for updates and information! Please add us to your RSS reader here. >>click here for a tutorial on using RSS.

You may also be interested in these InovediaMarketing.com articles:

PROMOTE YOUR TWITTER & FACEBOOK!>>>
Social Profile Business Card tf 2.0 Back logo profilecard

It’s Small Business Week! Don’t Miss Chicago’s Small Business Expo

REMINDER FOR 2 MAJOR FREE EVENTS FOR  CHICAGO BUSINESS WEEK OCT 1-5
LogoNEW

Kick off Small Business Week on Monday, Oct. 1st with “Adventures in Running a Creative Business.”

We invite you to join the Dept. of Cultural Affairs and Special Events for a one of a kind business forum for Creative Business Owners at the Chicago Cultural Center on Monday, Oct. 1st FREE
Expo 

Finish Chicago Small Week with Business Entrepreneur Expo Friday, Oct. 5th the at the U.I.C. Forum. (8:30-3:30)

                                                                                  att                        Marquee Sponsor   
70 of Chicago’s Brighest Business Stars speaking.
130+ Vendors, and Network with over 2,500 entrepreneurs
HOT OFF THE PRESSES – GOOGLE AND TECHWEEK TO HOST BUSINESS AFTERNOON FORUM.

Crain's

Expo is grand finale of

Crain’s Small Business Week Oct. 1- Oct. 5

Dozens of Events – Thousands of Networking Opportunities

#SmallBizWeek – Let’s light up the Twitter Conversation

 

Full details from at www.chicagocitytreasurer.com

Hope to see you there!

Richard

**InovediaMarketing.com is proud to be anambassador for the 2011 City of Chicago Small Business Expo. Follow @inovedia on Twitter for updates and information! Please add us to your RSS reader here. >>click here for a tutorial on using RSS.

You may also be interested in these InovediaMarketing.com articles:

PROMOTE YOUR TWITTER & FACEBOOK!>>>
Social Profile Business Card tf 2.0 Back logo profilecard