Whether you’re a home builder or not, I highly recommend Three Proven YouTube Strategies for Homebuilders on The Armory Blog by Brendan Miller. He asks the question “Can YouTube be used as a marketing and lead generation tool instead of just a sales tool for builders?” and you should be asking the same for your business, blog, brand, etc.
On his list of suggestions (see article for details):
1) Create a contest
2) Do Something Outrageous With Your Product
3) Be A Thought Leader
Fortunately his advice doesn’t just apply to Youtube and it doesn’t just apply to home builders either. No matter where you’re posting videos whether you’re a real estate agent, restaurant owner or if you’ve started a new business using a Bedazzler you should do more than take notes, take action!
As a side note, it’s worth mentioning that while he searched for “Home Builder” on Youtube to see what surfaced, but you should put serious thought into how you’re customers and potential customers would search for your product and the best way to figure that out is to ask them directly! This is a good use for email lists, LinkedIn contacts, Facebook friends lists, etc. If you need to start building list of your own for networking you may want to start here: Blogs to Facebook, Where Your Biz Should Be and How to Start and for other ideas on creating videos as well as more creative inspiration to market your product or company here’s a more extensive list for your reading list:
- Just “HOW TO” Examples You Can Do Too! (More Than Video)
- Cheap & Easy Web Video You Can Do Too!
- Make Your Small Biz Homepage Engage!
- Video Tips: “How to” and Demonstrational Videos
- Web Video: More Creative than a Commercial
Thanks to Dierdre Reid, I crossed this article in her Twitter feed: