Tag: youtube for business

"New Marketing" tactics, Video & Multimedia

Creating Web Video That’ll Work for Your Business

It’s no secret anyone can create & upload web video to their site, Youtube or other sites easily, but that doesn’t mean it’s a good idea. Here are 3 key points to consider to help keep your videos fresh, interesting and effective followed by a great discussion by some of the pros on creating videos for business.

  1. Don’t ONLY create videos to increase your chances of being found. Have specific business objectives (a strategy) in addition to SEO such as:
    • Improve your customer service by posting how to videos.
    • Added value to current clients with “tips” videos.
    • Go viral – worth mentioning because, while getting millions of views on Youtube is possible, it’s really a practical goal.
  2. Stay on brand. “Premiere” products will want to pay special attention to quality and serious brand will have to avoid silly or tacky subjects.
  3. How many can you make? Creating videos takes time! Try to create a system where you shoot a couple at once so you can post them over time or get into the habit of shooting quick videos throughout your week. This will help you keep your content fresh and new!

Check out this podcast! Starting at 45min 15seconds begins a great discussion of how different businesses can use video. Thi is also a great  example of the discussion every business owner should be having before they start producing videos for their business!

this WEEK in MEDIA 133 : Tales from Twitter
Tuesday, April 28, 2009 1:46 AM
What if your Iphone drove your car, what to do if people hate you online, and when all else fails put pets in your video!

TWIM (This Week In Media) is a podcast that focuses on the present and future of web video from tv shows, to movies and even how businesses are using web video for self promotion.

Already posting videos for your business? Share them in the comments! Maybe they’ll make it into our next Cheap & Easy Web Video You Can Do Too!

Please subscribe to our blog via RSS or email!

*Flickr Image by SV – Sosialistisk Venstreparti

Good luck!

@richardbouchez

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"New Marketing" tactics, How to, Small Biz Social Networking

3 Ways to Laser Focus Your Business for Twitter, Facebook and Linkedin.

 

Lose focus and customers get the wrong message from your new media marketing!

 

FOCUS is the number one obstacle you will face in any “new media,” web or social networking project be it company wide tweeting or starting a Facebook fan page. Without focus businesses “forget” to update websites, they post links  customers don’t care about and generally send mixed messages. It’s no coincidence focus is also the number one obstacle in any marketing project! Everything your company does involving new media – even the content – is marketing and the possibilities are endless so it’s very easy slip off track.

  1. Find out WHERE and WHAT your customers are doing online.
    A quick survey can tell you a lot! You can ask your customers as they walk in the door, hand out a short questionnaire, cold call them or whatever is appropriate for your business! Ask about websites they visit like Facebook or Youtube. Ask them how you could serve them better by being there too!Tweets U Right CUSTOMIZABLE white TEE shirtCUSTOMIZE it for your biz! @ourbiz tweets u right white tee for Men or Women. Also available various colors and in long sleeves.

  2. Set guidelines “What Would My Brand do?”
    Is your brand loud and fun, like the t-shirt above? Use your brand’s “personality” as a guide for what you should post on Twitter or Facebook. A comedy club might post jokes when a Lexus dealership would not. While B2B might connect with customers via Linkedin.com, everyone should consider starting a “brand” account on Twitter in which you only post business related updates, successes, discussion and events. Facebook is an exceptional place for small business owners to connect with customers as “friends” to exercise your personal brand. Everyone wants to know the owner!
  3. Make a plan. Check it, tweak and repeat.
    You never really know what any given moment will bring, so executing a plan might be just be your biggest challenge! Whatever you decide to do, make sure you sit down with the calendar you really rely on and schedule it! Schedule daily or weekly updates for Facebook, plan out the next 3 months worth of recipes for your blog. Keeping the plan simple and making it a priority will improve your chances for success tenfold. Create ways to measure your success so you cannot fail! If you were to create a goal to get your regular customers to be your friends on Facebook by sending them email invites you should check your progress in a month or so. If your efforts are stalled tweak your approach. Consider handing out social media business cards, direct mail or contesting. The point is, keep on eye on your progress and tweak it if it isn’t working.

Need help with your online product, projects or marketing? There are many free programs available for scheduling tweets and Facebook statuses and there are ways to have your social media sites monitored (for free) as well. If you cannot be active on the sites, please seek out other solutions because at the minimum you should be reasonably “accessible.” If you are asked questions or worse, taken to task, you need to be aware and you need to respond!

If you need help, there are a lot of resources “out there”  that are very cost effective and you’re welcome to shoot me an email or begin a discussion right here in the comments.

Good luck!

@richardbouchez

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Richard Bouchez is a certified Inbound Marketing professional specializing in Social Media Marketing & New Media content development. Richard’s web, audio & video work has been honored with Emmy, Promax & CBA awards.