Creating Web Video That’ll Work for Your Business

It’s no secret anyone can create & upload web video to their site, Youtube or other sites easily, but that doesn’t mean it’s a good idea. Here are 3 key points to consider to help keep your videos fresh, interesting and effective followed by a great discussion by some of the pros on creating videos for business.

  1. Don’t ONLY create videos to increase your chances of being found. Have specific business objectives (a strategy) in addition to SEO such as:
    • Improve your customer service by posting how to videos.
    • Added value to current clients with “tips” videos.
    • Go viral – worth mentioning because, while getting millions of views on Youtube is possible, it’s really a practical goal.
  2. Stay on brand. “Premiere” products will want to pay special attention to quality and serious brand will have to avoid silly or tacky subjects.
  3. How many can you make? Creating videos takes time! Try to create a system where you shoot a couple at once so you can post them over time or get into the habit of shooting quick videos throughout your week. This will help you keep your content fresh and new!

Check out this podcast! Starting at 45min 15seconds begins a great discussion of how different businesses can use video. Thi is also a great  example of the discussion every business owner should be having before they start producing videos for their business!

this WEEK in MEDIA 133 : Tales from Twitter
Tuesday, April 28, 2009 1:46 AM
What if your Iphone drove your car, what to do if people hate you online, and when all else fails put pets in your video!

TWIM (This Week In Media) is a podcast that focuses on the present and future of web video from tv shows, to movies and even how businesses are using web video for self promotion.

Already posting videos for your business? Share them in the comments! Maybe they’ll make it into our next Cheap & Easy Web Video You Can Do Too!

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*Flickr Image by SV – Sosialistisk Venstreparti

Good luck!

@richardbouchez

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Great Video Tips for Builders & You

the-armory-screen-grabWhether you’re a home builder or not, I highly recommend Three Proven YouTube Strategies for Homebuilders on The Armory Blog by Brendan Miller. He asks the question “Can YouTube be used as a marketing and lead generation tool instead of just a sales tool for builders?” and you should be asking the same for your business, blog, brand, etc.

On his list of suggestions (see article for details):

1) Create a contest

2) Do Something Outrageous With Your Product

3) Be A Thought Leader

Fortunately his advice doesn’t just apply to Youtube and it doesn’t just apply to home builders either. No matter where you’re posting videos whether you’re a real estate agent, restaurant owner or if you’ve started a new business using a Bedazzler you should do more than take notes, take action!

As a side note, it’s worth mentioning that while he searched for “Home Builder” on Youtube to see what surfaced, but you should put serious thought into how you’re customers and potential customers would search for your product and the best way to figure that out is to ask them directly! This is a good use for email lists, LinkedIn contacts, Facebook friends lists, etc. If you need to start building list of your own for networking you may want to start here: Blogs to Facebook, Where Your Biz Should Be and How to Start and for other ideas on creating videos as well as more creative inspiration to market your product or company here’s a more extensive list for your reading list:

Thanks to Dierdre Reid, I crossed this article in her Twitter feed:

Me_xmas_08_3_normal deirdrereid: Then upload videos to FB page. RT@brendan_miller 3 Proven YouTube Strategies for Homebuilders http://jijr.com/EFP

-Richard (@richardbouchez)

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