How to Start a Facebook Page Step by Step | Social Media Help Links | Social Startup Guide

When Small Business folks find out I’m “in social media” I usually get one of 3 questions…

1. How do I make a Facebook page?
2. Is my Facebook page setup up correctly?
3. What should I do on Facebook (or Twitter)?

So here you go, all the steps to getting started including answers to the most commonly asked questions – in one help-link-packed downloadable presentation. It’s even downloadable & editable for Pros free (Creative Commons)

Link for mobile: http://bit.ly/SocialMedia101SMBs

I hope this helps!
@richardbouchez

Richard Bouchez is a certified Inbound Marketing professional specializing in Social Media Marketing & New Media content development. Richard’s web, audio & video work has been honored with Emmy, Promax & CBA awards.

DAILY SOCIAL MEDIA MARKETING TIPS FOLLOW @INOVEDIA ON TWITTER!

PROMOTE YOUR TWITTER & FACEBOOK!>>>

“We’re @” on front & Twitter, Facebook & Linkedin on back!” width=”325″ height=”325″ />

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Photography credits

Got tips or tricks for creating killer videos? Sound off and share in the comments!

Good luck!

@richardbouchez

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Please subscribe to our blog via RSS or email!

Hope you got some great ideas! Feel free to add to this list in the comments!

@richardbouchez

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• Blogs to Facebook, Where Your Biz Should Be and How to Start
• 7 Ways Linkedin.com will Improve Your Small Business
• 10 EASY Ways to Inject Twitter and Facebook into Everyday Business!
• Create your own edge! Build your own community!

Click image to add your Twitter name!

GET KILLER CUSTOM TWITTER BACKGROUNDS!

…and why would (I) my business use it?

The same reasons that make Twitter so popular are those that make describing twitter problematic.

While that might not makes sense at first glance, once you realize that  Twitter has no real product direction or single “primary use” you may begin to realize just how difficult it is to describe (and figure out) Twitter’s relevance as a businesses tool.

Here’s a parallel challenge:

• Come up with one blanket statement that clearly describes what our existing land line phone systom does.

Why is that a challenge? Well, in your description you will have had to include all uses of consumer land line phones such as fax transmission, internet connections, VOIP phone line connections, 911 ermergency services, automated home alarm warning services, etc. So, that being said, please consider the technology of Twitter just as complex.

That’s all great, but WTF is Twitter?

The direct answer: Twitter is whatever you can make of it.

That’s probably disappointing, but its absolutely the reason people say things like “I’m still figuring Twitter out” or “trying to get used to Twitter” or “I don’t get it.” The unfortunate fact is, once you create your account you are stuck trying figure out what to do with little to no direction and that takes time most people don’t have. Fortunately there are a lot of folks, like myself, willing to spend way too much time writing stuff like this and trying to help out:-)

10 things you can do with Twitter (for free):

1. Connect with fans using Twitter by offering relevant information.
2. Provide updates on your product for active Twitter users (millions & growing).
3. Improve your website by posting updated information to your site via Twitter (RSS) fed widget.
4. Offer scheduled information to anyone interested. May included daily, weekly or random information to customers which could include specials, coupons,
5. Follow experts in many industries for fresh information as it happens.
6. Post last minute deals, specials, emergency information, etc. to customers or other interested parties (because users choose to follow you we can assume they are “interested”).
7. Update any RSS capable reader or product connected to the internet.
8. Get found in real-time keyword searches. *Google, Bing and other search engines are adding Twitter search results to their own first page results and further integration is ongoing.
9. Have your “tweet” reposted in the streams of organizations followed by tens, hundreds, thousands or even millions of passionate people.
10. Publicly comment on anything.

So why use Twitter?

First and foremost, because the simple act of posting information on Twitter significantly increases the chances of being found in search engines and because using Twitter as one of your marketing channels makes for a great introduction to using Twitter.

What did I miss? Got more ways to use Twitter? Do you disagree? Please add your thoughts and ideas in the comments.

If you like this explanation, please link to it in your blog posts > Twitter

Good luck,

@richardbouchez

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• 7 Ways Linkedin.com will Improve Your Small Business
• 10 EASY Ways to Inject Twitter and Facebook into Everyday Business!
• Create your own edge! Build your own community!

Check out Social Media Profile Business Cards>>>

“iGolf”  Double sided Apple spoof (LongSleeve) shirt embroidered>>>

Small Business Week In Chicago

City Treasurer Stephanie D. Neely invites you to her Tweet Up for Small Business Week in Chicago.

When:

Wednesday, May 26th at 5:30pm Where:

ING Direct Cafe

21 E. Chestnut St.

Chicago, IL 60611

Workshop:

5:30 – 6:00pm – One of the great secrets to social media marketing

A 60 second video that will change your business.

6:00pm – 6:30pm -Operating lean and efficiently. All you need to change your personal and business finances are “The Plan and $1.”

Social media is the wave of the future towards helping expand and grow your business.

Get started today by attending this FREE event.

Join us at our FREE 9th annual Small Business Expo on Friday, July 16, 2010 at UIC Forum (Halsted & Roosevelt) from 8:30 a.m. – 3:30 p.m.Over 30 workshops, network with other small business owners.

Are you looking to exhibit or sponsor event?

*Information from:

Office of the City Treasurer

Stephanie Neely Treasurer Contact: Public Affairs

(312) 744-8122

**InovediaMarketing.com is proud to be 2009 ambassador for the City of Chicago Small Business Expo. Follow @inovedia on Twitter for updates and information and daily Social Media Marketing tips for business!

Please add us to your RSS reader here. >>click here for a tutorial on using RSS.

You may also be interested in these InovediaMarketing.com articles:

• DIY PR: How to pitch your news story idea and get news coverage!
• Creating Web Video That’ll Work for Your Business
• 10 EASY Ways to Inject Twitter and Facebook into Everyday Business!
• 3 Ways to Laser Focus Your Business for Twitter, Facebook and Linkedin.
• Create Amazing Mind Blowing Business Cards NOW!
• Cheap & Easy Web Video You Can Do Too!

—

PROMOTE YOUR TWITTER & FACEBOOK!>>>

ru following me? Social Media Profile Business Cards by twitterfunny

Spring is a very busy season for our Small Business Programs. We hope you can join us for one of our great contests or events including The Small Business Plan Contest, The “One-Hour-Mentor” Program and Small Business Expo. Happy Spring!

2010 Business Plan Contest to End Soon Just a reminder that the deadline to enter your 2-page business plan template into consideration for the 2010 Business Plan Competition has been extended to Friday, April 9th.  Enter for you chance to share in $10,000 in prizes. Deadline April 9th – Enter today! Any questions call 312-960-0324. Elevator Pitch Winner Congratulations to our 2010 Elevator Pitch Winner “Second Act” Thank you to all of our outstanding contestants. Please consider entering our Business Plan Competition (see box above) Small Business Expo The 2010 Small Business Expo will be held on Friday, July 16th at the U.I.C. Forum. Join us for one of the best networking days in Chicago with over 130 exhibitors, 30 FREE Small Business Workshops, and 2,000 attendees. Sponsors, Exhibitors, and attendeess can find more information at FREE SMALL BUSINESS EXPO. The “One- Hour- Mentor” Program for Chicago Small Business Chicago business leaders come together 4 times a year to help Chicago small business owners to brainstorm and problem solve. Workshops fill fast – NEXT One Hour Mentor May 26th at 10am. click to share *Information from: Office of the City Treasurer Stephanie Neely Treasurer Contact: Public Affairs March 26th, 2010 (312) 744-8122 **InovediaMarketing.com is proud to be 2009 ambassador for the City of Chicago Small Business Expo. Follow @inovedia on Twitter for updates and information and daily Social Media Marketing tips for business! Please add us to your RSS reader here. >>click here for a tutorial on using RSS. You may also be interested in these InovediaMarketing.com articles: DIY PR: How to pitch your news story idea and get news coverage! Creating Web Video That’ll Work for Your Business 10 EASY Ways to Inject Twitter and Facebook into Everyday Business! 3 Ways to Laser Focus Your Business for Twitter, Facebook and Linkedin. Create Amazing Mind Blowing Business Cards NOW! Cheap & Easy Web Video You Can Do Too! — Twitter Specials 1 CUSTOMIZE IT! blk 1sd dashes by twitterfunny> ru following me? Double sided skinny grn by twitterfunny Choose your own background color & add your twitter on back!>>> Click image to add your Twitter name!

There are less than 10 days to enter the City Treasurer’s 2010 Business Plan Competition. Submit your two page executive summary by April 5^th, for your chance to share in $10,000 in prizes and be featured in the media. Visit www.chicagocitytreasurer.com BUSINESSCONTEST.

Winners will be announced at the Small Business Expo, July 16^th at the UIC Forum.

click to share

*Information from:

Office of the City Treasurer

Stephanie Neely Treasurer Contact: Public Affairs

March 26th, 2010 (312) 744-8122

**InovediaMarketing.com is proud to be 2009 ambassador for the City of Chicago Small Business Expo. Follow @inovedia on Twitter for updates and information and daily Social Media Marketing tips for business!

Please add us to your RSS reader here. >>click here for a tutorial on using RSS.

You may also be interested in these InovediaMarketing.com articles:

• DIY PR: How to pitch your news story idea and get news coverage!
• Creating Web Video That’ll Work for Your Business
• 10 EASY Ways to Inject Twitter and Facebook into Everyday Business!
• 3 Ways to Laser Focus Your Business for Twitter, Facebook and Linkedin.
• Create Amazing Mind Blowing Business Cards NOW!
• Cheap & Easy Web Video You Can Do Too!

—-

Twitter Specials 1 CUSTOMIZE IT! blk 1sd dashes by twitterfunny>

ru following me? Double sided skinny grn by twitterfunny

Choose your own background color & add your twitter on back!>>>

Click image to add your Twitter name!

Will we see you at the top in Chicago business?

The 2010 Business Elevator Pitch Contest entry deadline is 3/18!

Can you write a: 30 pitch that clearly sells and explains your business?

Enter your :30 script:

http://chicagocitytreasurer.com/events/elevatorspeechvideo2.htm

More information:

http://www.chicagocitytreasurer.com/events/elevatorspeech.htm

Expert feedback – winner gets cash and a free booth at the City Treasurer’s Small Business Expo, Friday, July 16^th at the UIC Forum.

Get on the doors are closing!

Full details posted on www.chicagocitytreasurer.com

click to share

*Information from:

Office of the City Treasurer

Stephanie Neely Treasurer Contact: Public Affairs

July 02, 2008 (312) 744-8122

**InovediaMarketing.com is proud to be 2009 ambassador for the City of Chicago Small Business Expo. Follow @inovedia on Twitter for updates and information and daily Social Media Marketing tips for business!

Please add us to your RSS reader here. >>click here for a tutorial on using RSS.

You may also be interested in these InovediaMarketing.com articles:

• DIY PR: How to pitch your news story idea and get news coverage!
• Creating Web Video That’ll Work for Your Business
• 10 EASY Ways to Inject Twitter and Facebook into Everyday Business!
• 3 Ways to Laser Focus Your Business for Twitter, Facebook and Linkedin.
• Create Amazing Mind Blowing Business Cards NOW!
• Cheap & Easy Web Video You Can Do Too!

—-

Twitter Specials 1 CUSTOMIZE IT! blk 1sd dashes by twitterfunny>

ru following me? Double sided skinny grn by twitterfunny

Choose your own background color & add your twitter on back!>>>

Click image to add your Twitter name!

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FOR CHICAGO SMALL BUSINESS

City Treasurer’s FREE Annual Small Business Expo is set for Friday, July 16th at the UIC Forum from 8:30am-3:30pm. Network with over 2,000 fellow small business owners, 120 highly selected exhibitors and a full day of free expert workshops designed to grow your business. Learn more at http://www.chicagocitytreasurer.com

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« Previous Entries

5 Traffic Driving Twitter Tactics for Mother’s Day (or any holiday)

So what’s next on your Social Media calendar?

What?!? NO CALENDAR???

Perhaps this will help inspire you to create one! Mother’s Day is around the corner and I’ve run across some very creative tie-ins from Twitter contests to blog posts! Now, it may be too late (or not) for you to jump on the Mom’s Day bandwagon, but I thought I’d share in hopes of seeing some creative promotions for June which, by the way, is National Safety Month, Adopt a Cat month, National Iced Tea month, Turkey Lovers Month and a bunch of other holidays!

1. Clever Tie-in Content

PattyInNYC: RT @greencelebrity: Mothers Day 2010: Top 10 iPhone apps for new moms say “Happy Mother’s Day” http://w.sns.ly/ToH42

2. “Old school” Give-away

someluckydog: Pearl Bracelet Giveaway @melindajoy926 http://melindajoy.blogspot.com/2010/04/mothers–day-giveaway.html

32 minutes ago from

3. “Retweet to Win” contest

simplydab: RT @valituttijewels FLOWER FOR MOTHERS DAY http://bit.ly/bX2ftk (expand) “Absolutely gorgeous and unique!”RT to win a gemstone.winner @ 1K followers

4. “Urgency” Updates

sandpointcc: Mothers Day 90% Sold Out. Act quickly if you still plan on attending. 525-5766

about 3 hours ago from

5. Partner With a Charity: Extend your social reach!

WescheJewelers: Jewelry sale to benefit Feed the Hungry Bends Community Center will host Mothers Day Jewelry Sale Saturday Program… @ http://is.gd/bHuOS (expand)

Of course these easily carry over to Facebook and other social networks as well! Please share if you have, or have seen, any great social media strategies that are “calendar” or promotion based in the comments and feel free to comment on these too!

Good luck!

@richardbouchez

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• 7 Ways Linkedin.com will Improve Your Small Business
• 10 EASY Ways to Inject Twitter and Facebook into Everyday Business!
• Create your own edge! Build your own community!

Check out Social Media Profile Business Cards>>>

 

Richard Bouchez is a certified Inbound Marketing professional specializing in Social Media Marketing & New Media content development. Richard’s web, audio & video work has been honored with Emmy, Promax & CBA awards.

Amazing SOCIAL MEDIA Business Cards and Concepts! Twitter, Facebook, Linkedin, Mobile and more!

*NOTE: Designs featured in this post are NOT sold by Inovedia Marketing, www.SocialMediaBizCards.com or sister Social Media Novelty gear company TwitterFunny.com.

I had so much fun putting together Create Amazing Mind Blowing Business Cards NOW! I couldn’t resist doing another! This time around I’m adding a Social Media Twist to business cards and even including ideas for promoting your mobile initiatives! So, if you don’t already promote your Twitter, Facebook, Linkedin, etc. efforts on business cards separate from your standard traditional BLAH business cards, let’s get you moving!

Now there aren’t a ton of social media business cards out there so bare with me as I try to walk you through ideas for creating your own social media cards using business card designs and images I’ve dug up from the web.

Already got great business cards? Please add your ideas to the comments or email me pics your amazing business cards and I’ll post them here! Seriously, you’ll find mine at the bottom and I’ll add yours too!

SOCIAL MEDIA BIZ CARDS >>

A couple quick things to note about social media cards in-particular. Simple to remember URLs, like the ones used on the card above, are extremely important! If you’ve gone to the trouble of registering the same name across all of your social networks, good for you! It’ll help keep your card clutter free or let you pack in as many social networks as possible! Like this >

Wow!

There’s so much clutter in print, so I am a HUGE fan of white space!

Business in front, Twitter in the back :-D

Now THIS is a GREAT idea! Order "Post-it" notes with your Twitter link on them and stick them on your out going products and packages!

Brilliant! Don't be afraid to be funny... but be very afraid if it's not funny:-D

Ok, maybe it's not "amazing" but it is well done and practical!

IDEAS / CONCEPTS for creating your own cards >>>

Great design for social media! Especially if you blog!

Well, this is actually a virtual business card that would make an incredible real, multi-page, business card!

Clearly this is a book and not a business card, but what a great idea for a vertical design! Do you offer information to your Linkedin connections? This would be a great way to showcase it!

I don't think this is actually a business card, but it could be!

Show off your best tweets or business info with a Twitter knock-off! This MS word knock-off is pretty clever!

Here's a clever Google search biz card, what about Twitter search or Facebook "friend me" cards?

Offer FREE WIFI? Talk about PERFECT! I'd add copy asking free WIFI users to friend us on Facebook and follow us on Twitter! This cut out would make any WIFI ad memorable!

Picture this: What if this card had a picture of a cell phone on it with your text/sms code? That extended design element would grab attention if it was the phone antennae! Twitter & Facebook info could go right there on the back!

Your Social Networks would stand out on the top layer with your traditional info beneath!

Cloud computing anyone? Wi-fi? This is too easy, and the list goes on!

If you have unique product, or you’re an SEO company with a huge set of… uh… “confidence” then this is the card for you!

Offer deals on Twitter? Promote them, your mobile coupons or links to your web discount pages just like this!

Hope you enjoyed this post and run out to your printer (figure of speech) with some great ideas!

Good luck!

@richardbouchez

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Please Digg it!

Check out Social Media Profile Business Cards>>>

"We’re @" on front & Twitter, Facebook & Linkedin on back!” width=”325″ height=”325″ />

Twitter & FB on front, Your logo & links on back!” src=”http://rlv.zcache.com/social_profile_business_card_tf_2_0_back_logo-p24092181286819102985h8_325.jpg” alt=”Social Profile Business Card tf 2.0 Back logo profilecard” width=”325″ height=”325″ />

Richard Bouchez is a certified Inbound Marketing professional specializing in Social Media Marketing & New Media content development. Richard’s web, audio & video work has been honored with Emmy, Promax & CBA awards.

Who has the best Elevator Speech in Chicago? Free booth at 2010 Small Business Expo and – $500 cash to winner

*Original communication from Office of the City Treasurer

*Please sign up for email updates from InovediaMarketing.com (upper left)

Who has the best Elevator Speech in Chicago?

Free booth at 2010 Small Business Expo and – $500 cash to winner

The Chicago City Treasurer’s Office has announced the kick off for the 2010 Elevator Pitch Contest. Two keys to success in business are a great business plan – and a great elevator speech.

What is an elevator speech? A clear and concise summary of: 30 seconds or less – of your business and why your service or product is important.

ENTER the Elevator Pitch Contest now and win $500 cash from Crowdspring and a free exhibitor booth ($350 minimum value) at the City Treasurer’s Small Business Expo on July 16^th, 2010. http://www.crowdspring.com/project/2282789_city-of-chicago-elevator-pitch/details/

The Treasurer’s Office will partner with Chicago technology leader crowdSPRING this year and entries will be taken online. 1. Click the City Logo asking for business plans at www.crowdspring.com 2. Create a Username and Password – hit the “Participate Now link” 3. Submit

See the winning 2009 submission– “Chicago Chocolate Tours” at http://chicagocitytreasurer.com/events/elevatorspeechvideo1.htm

Take an elevator ride with City Treasurer Stephanie Neely and see a 45 second explanation of the contest.

http://chicagocitytreasurer.com/events/elevatorspeechvideo2.htm

Treasurer Neely adds, “Our mission is to help Chicago small business and we are proud to add the element of an elevator pitch contest to our existing business plan competition to stress the fundamentals of business success.”

About the City Treasurer’s Small Business Programs – 2-2-1

2-2-1: Two Contests – Two Free Workshop Events – 1 Great Expo

• Elevator Speech Contest – ongoing
• The Business Plan Competition —ongoing – $10,000 in prizes
• Free Business Mentor Workshops —with Chicago business leaders
• Free Business Plan Workshops (Every Wednesday in March)
• Small Business Expo 2010, Friday, July 16 at the UIC Forum.

Full details posted on www.chicagocitytreasurer.com

click to share

*Information from:

Office of the City Treasurer

Stephanie Neely Treasurer Contact: Public Affairs

July 02, 2008 (312) 744-8122

**InovediaMarketing.com is proud to be 2009 ambassador for the City of Chicago Small Business Expo. Follow @inovedia on Twitter for updates and information and daily Social Media Marketing tips for business!

Please add us to your RSS reader here. >>click here for a tutorial on using RSS.

You may also be interested in these InovediaMarketing.com articles:

• DIY PR: How to pitch your news story idea and get news coverage!
• Creating Web Video That’ll Work for Your Business
• 10 EASY Ways to Inject Twitter and Facebook into Everyday Business!
• 3 Ways to Laser Focus Your Business for Twitter, Facebook and Linkedin.
• Create Amazing Mind Blowing Business Cards NOW!
• Cheap & Easy Web Video You Can Do Too!

Time on Facebook and Twitter soars! Blogs lead the pack and FB is king!

Global consumers spent more than five and half hours on social networking sites like Facebook and Twitter in Dec. 2009, an 82% increase from the same time last year according to Nielsen. Social networks and blogs led mediums in terms of ave. time spent in Dec., followed by online games and instant messaging. With 206.9 million unique visitors, Facebook was the No. 1 global social networking destination in Dec. 2009 and 67% of global social media users visited the site during the month. Time spent on Facebook has also been on the rise, with global users spending nearly six hours per month on the site. While the U.S. had the largest number of social media users, Australia actually led in terms of ave. time spent on social media sites.

Average Time Spent per Person on Social Media Sites – December 2009
Country       Unique Audience (000)   Time per Person (hh:mm:ss)
United States        142,052      6:09:13
Japan                     46,558       2:50:21
Brazil                     31,345       4:33:10
United Kingdom      29,129      6:07:54
Germany                28,057       4:11:45
France                    26,786       4:04:39
Spain                     19,456       5:30:55
Italy                       18,256       6:00:07
Australia                  9,895        6:52:28
Switzerland              2,451        3:54:34
Source: The Nielsen Co.

Article from Cynopsis.com (subscribe at http://www.Cynopsis.com)

Profile / Note Card! AnalogTwtr yelbkinfo

Social Profile Business Card tf 2.0 Back logo

Richard Bouchez is a certified Inbound Marketing professional specializing in Social Media Marketing & New Media content development. Richard’s web, audio & video work has been honored with Emmy, Promax & CBA awards.

WTF is Twitter?

…and why would (I) my business use it?

The same reasons that make Twitter so popular are those that make describing twitter problematic.

While that might not makes sense at first glance, once you realize that  Twitter has no real product direction or single “primary use” you may begin to realize just how difficult it is to describe (and figure out) Twitter’s relevance as a businesses tool.

Here’s a parallel challenge:

• Come up with one blanket statement that clearly describes what our existing land line phone systom does.

Why is that a challenge? Well, in your description you will have had to include all uses of consumer land line phones such as fax transmission, internet connections, VOIP phone line connections, 911 ermergency services, automated home alarm warning services, etc. So, that being said, please consider the technology of Twitter just as complex.

That’s all great, but WTF is Twitter?

The direct answer: Twitter is whatever you can make of it.

That’s probably disappointing, but its absolutely the reason people say things like “I’m still figuring Twitter out” or “trying to get used to Twitter” or “I don’t get it.” The unfortunate fact is, once you create your account you are stuck trying figure out what to do with little to no direction and that takes time most people don’t have. Fortunately there are a lot of folks, like myself, willing to spend way too much time writing stuff like this and trying to help out:-)

10 things you can do with Twitter (for free):

1. Connect with fans using Twitter by offering relevant information.
2. Provide updates on your product for active Twitter users (millions & growing).
3. Improve your website by posting updated information to your site via Twitter (RSS) fed widget.
4. Offer scheduled information to anyone interested. May included daily, weekly or random information to customers which could include specials, coupons,
5. Follow experts in many industries for fresh information as it happens.
6. Post last minute deals, specials, emergency information, etc. to customers or other interested parties (because users choose to follow you we can assume they are “interested”).
7. Update any RSS capable reader or product connected to the internet.
8. Get found in real-time keyword searches. *Google, Bing and other search engines are adding Twitter search results to their own first page results and further integration is ongoing.
9. Have your “tweet” reposted in the streams of organizations followed by tens, hundreds, thousands or even millions of passionate people.
10. Publicly comment on anything.

So why use Twitter?

First and foremost, because the simple act of posting information on Twitter significantly increases the chances of being found in search engines and because using Twitter as one of your marketing channels makes for a great introduction to using Twitter.

What did I miss? Got more ways to use Twitter? Do you disagree? Please add your thoughts and ideas in the comments.

If you like this explanation, please link to it in your blog posts > Twitter

Good luck,

@richardbouchez

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• 7 Ways Linkedin.com will Improve Your Small Business
• 10 EASY Ways to Inject Twitter and Facebook into Everyday Business!
• Create your own edge! Build your own community!

Check out Social Media Profile Business Cards>>>

“iGolf”  Double sided Apple spoof (LongSleeve) shirt embroidered>>>

 

Richard Bouchez is a certified Inbound Marketing professional specializing in Social Media Marketing & New Media content development. Richard’s web, audio & video work has been honored with Emmy, Promax & CBA awards.

How can we help you?

Inovedia Marketing provides the following services, how can we help you?

Social Media Marketing

• We provide training, monitoring, blogging & copy writing services which means we can just get you started or manage and build your social networking efforts!

Multimedia Production

• Let us create your web videos! We have Emmy award winning talent and the know how to create high quality videos & podcasts on a budget. For bigger projects, our access and established relationships with full service facilities means the sky is the limit!

Web Design & New Media Development

• Put the web to work for you! From tweaks to complete redesigns, we’ll transform your website into an engaging resource your ideal customers will frequent! Ask how we can deliver highly target-able audiences to your door through new media product development! We can extend your brand, drive traffic and multiply your reach!

General Creative Services

• Copy-writing, design services, online and traditional marketing campaign development, contest creation & management. Ad creation including banner ads, print, radio, television, newspaper and direct mail.

Email: InovediaMarketing at gmail dot com

Twitter: @inovedia

 

Richard Bouchez is a certified Inbound Marketing professional specializing in Social Media Marketing & New Media content development. Richard’s web, audio & video work has been honored with Emmy, Promax & CBA awards.

3 Ways to Laser Focus Your Business for Twitter, Facebook and Linkedin.

 

Lose focus and customers get the wrong message from your new media marketing!

 

FOCUS is the number one obstacle you will face in any “new media,” web or social networking project be it company wide tweeting or starting a Facebook fan page. Without focus businesses “forget” to update websites, they post links  customers don’t care about and generally send mixed messages. It’s no coincidence focus is also the number one obstacle in any marketing project! Everything your company does involving new media – even the content – is marketing and the possibilities are endless so it’s very easy slip off track.

1. Find out WHERE and WHAT your customers are doing online.
   A quick survey can tell you a lot! You can ask your customers as they walk in the door, hand out a short questionnaire, cold call them or whatever is appropriate for your business! Ask about websites they visit like Facebook or Youtube. Ask them how you could serve them better by being there too!CUSTOMIZE it for your biz! @ourbiz tweets u right white tee for Men or Women. Also available various colors and in long sleeves.
   
   
2. Set guidelines “What Would My Brand do?”
   Is your brand loud and fun, like the t-shirt above? Use your brand’s “personality” as a guide for what you should post on Twitter or Facebook. A comedy club might post jokes when a Lexus dealership would not. While B2B might connect with customers via Linkedin.com, everyone should consider starting a “brand” account on Twitter in which you only post business related updates, successes, discussion and events. Facebook is an exceptional place for small business owners to connect with customers as “friends” to exercise your personal brand. Everyone wants to know the owner!
3. Make a plan. Check it, tweak and repeat.
   You never really know what any given moment will bring, so executing a plan might be just be your biggest challenge! Whatever you decide to do, make sure you sit down with the calendar you really rely on and schedule it! Schedule daily or weekly updates for Facebook, plan out the next 3 months worth of recipes for your blog. Keeping the plan simple and making it a priority will improve your chances for success tenfold. Create ways to measure your success so you cannot fail! If you were to create a goal to get your regular customers to be your friends on Facebook by sending them email invites you should check your progress in a month or so. If your efforts are stalled tweak your approach. Consider handing out social media business cards, direct mail or contesting. The point is, keep on eye on your progress and tweak it if it isn’t working.

Need help with your online product, projects or marketing? There are many free programs available for scheduling tweets and Facebook statuses and there are ways to have your social media sites monitored (for free) as well. If you cannot be active on the sites, please seek out other solutions because at the minimum you should be reasonably “accessible.” If you are asked questions or worse, taken to task, you need to be aware and you need to respond!

If you need help, there are a lot of resources “out there”  that are very cost effective and you’re welcome to shoot me an email or begin a discussion right here in the comments.

Good luck!

@richardbouchez

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• Blogs to Facebook, Where Your Biz Should Be and How to Start
• 7 Ways Linkedin.com will Improve Your Small Business
• 10 EASY Ways to Inject Twitter and Facebook into Everyday Business!
• Create your own edge! Build your own community!

 

GET KILLER CUSTOM TWITTER BACKGROUNDS!

 

 

 

Richard Bouchez is a certified Inbound Marketing professional specializing in Social Media Marketing & New Media content development. Richard’s web, audio & video work has been honored with Emmy, Promax & CBA awards.

10 EASY Ways to Inject Twitter and Facebook into Everyday Business!

*Post updated 4/23/2010!!! Please sign up for your email news letter!!! (upper left of sidebar)

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This list combine’s new & traditional marketing and is somewhere between the obvious, hanging a “We’re on Twitter” banner, and the incredibly inventive but perhaps not so practical. “BakerTweet”, for example, automatically tweets from donut shops whenever their donuts are fresh! Please let me know what you think and add to the list in the comments!

1. @YourBiz Shirts

Click image to add your Twitter name!

2. Sign-on cards with JUST your social networks on them is a great way to bring attention to your web efforts! It’s a no brainer to add your social networks to your business cards, but having separate cards printed up can include each of your social network sign-ons, your email & website or blog. You might just see them run out before your regular business cards do!

Social Profile Business Card tf 2.0 Back logo by twitterfunny

3. @YourBiz Vehicle Magnets should be long and practical for multiple locations such as above the rear tire. Please avoid big huge ridiculous white squares with tiny writing that are slapped on the door!

4. Across a vehicle’s rear window is a great place to add @YourBiz in large letters!

5. @YourBiz on Your Bumper

Click to buy, customize to your biz colors!

Click to customize yours in red, blue or black. Also totally customizable to your business colors

*For #s 1 – 5 keep in mind folks on Twitter immediately recognize @YourName as a Twitter sign-on so, in most cases, the “Twitter.com/” can be scratched. You can use any of these ideas for your @twittername or your /facebook name. When choosing a name, try to balance these three traits: as short, simple and close to your business name as possible. All reasons we chose @inovedia from InovediaMarketing.com for our Twitter sign-on.

6. iPhone contests create buzz!

Step 1. Go to the apple store.

Step 2. Consult your attorney. I am not one, I don’t pretend to be one and if you don’t you’re on your own.

Step 3. Purchase a gift card for the equivalent value of the iPhone you want to give away (adding $ for monthly service gives you bonus points).

Step 4. Create a plan to tweet, use Facebook & your email list to execute a contest everyone will be talking about.

Step 5. Create signs, banners, flyers, etc.

Step 6. Reap the reward & email me your story!

7. Are you on Twitter? If you have a restaurant, ask if anyone the table is on Twitter & follow them while placing their order. Ask them to tweet where you are or what you’re ordering. Don’t tweet that they are there without asking as that could be a major faux pas!

If you’re thinking social networking is impractical you probably don’t have the right tools in place. Here are a couple of suggestions that will help make it easier to access Facebook, Twitter, Linkedin, etc. throughout the day.

8. Get a smart phone! Treos are older clunkier phones, but they’re still great tools for social networking with cameras that work find and keyboards that rival any blackberry for under $100. New phones with contracts are now ridiculously cheap with versions of the iPhone now under $100 and the Palm Pre under $200. Suck it up and get a “store phone” that can be kept at the counter or front desk for whoever is on duty. No more excuses about not tweeting because I wasn’t at my desk.

9. A netbook placed at the back of your restaurant or on your store counter with internet access. I picked up a Lenovo S10, which I love, for under $350. It’s small, inexpensive, light weight and there’s no DVD drive tempting employees to watch movies (though HULU will be a click away). More importantly, all the social networking tools you’re business requires will be right at hand. Truth is, even most out of date laptops will do the trick!

10. Ping.fm is a free site that let’s you send status updates and photos to Facebook, Twitter, MySpace, LinkedIn, Friendfeed and a slew of other social networks all from one place. Genius! Chi.mp is another option that let’s you send to multiple Twitter and Facebook accounts and comes in very handy if you have multiple businesses or if you’re rocking both personal & business accounts.

Got more ideas? Want to add to these or trash them? Please chime in with your comments!

More from InovediaMarketing.com>>

• Make Your Small Biz Homepage Engage!
• Blogs to Facebook, Where Your Biz Should Be and How to Start
• 7 Ways Linkedin.com will Improve Your Small Business

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Good luck!

Richard (@richardbouchez)

CUSTOMIZE for your biz! @ourbiz tweets u right white tee for Men or Women. Available in various colors & in long sleeves.

GET KILLER CUSTOM TWITTER BACKGROUNDS!

Direction & Registration Link: Chicago Small Business Expo July 17th

*Reposted from Chicago City Treasurer.com

Friday, July 17, 2009

8:00 a.m. – 3:30 p.m.

Register Now

UIC Forum

725 West Roosevelt Road (directions)

Entrance on Roosevelt and Union Street

UIC Parking Map (417 KB)

Parking Voucher (52 KB)

Attendees – ample parking is located two blocks west of the UIC Forum at 1135 S. Morgan St. Lot 5. – at a discounted price of $6.75. The discount is for Lot 5 only.

For additional information, call (312) 744-EXPO (3976)

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*Information from:

Office of the City Treasurer

Stephanie Neely Treasurer Contact: Public Affairs

July 02, 2008 (312) 744-8122

**InovediaMarketing.com is proud to be an ambassador for the 2009 City of Chicago Small Business Expo. Follow @inovedia on Twitter for updates and information!

Please add us to your RSS reader here. >>click here for a tutorial on using RSS.

You may also be interested in these InovediaMarketing.com articles:

• What would they write about you?
• Create Amazing Mind Blowing Business Cards NOW!
• Great Video Tips for Builders & You
• Create the “Where the Hell Did You Get That Idea” Ad