What would they write about you?

This morning I ran across a nice article pointing out creative ways small businesses are “unique and different” which prompts me to ask “What would they write about you?”

Let’s finally admit that we’re often too geeky about our product, ads and ideas to see that the differences we’re selling may just be too subtle to be noticed by average Joe Public. Other times we may fall into the trap of putting  a lot of effort into selling product differences that, unfortunately, few folks care about. Write down a couple of your products / businesses differentiators and email them out to your colleagues, staff and friends (not your family – let’s not try to sway the vote). See what they have to say. You might just find some new unique and different facets about your own business.

So what would the local paper, a blogger or trade magazine write about your business? If they’re not writing anything… write it for them and send it to them! Well, I’ll save that advice for another day, another post.

Check out Small Hands Big Ideas here to see how some small businesses are actually standing out from the crowd. I ran across it on BackRoadsBusiness.com, which has great marketing information for and about Mom & Pop shops. Photo by Gonzalo Barrientos

-Richard

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Blogs to Facebook, Where Your Biz Should Be and How to Start

Ok, perhaps you have a website… what’s next? You’re certainly aware of blogging, Facebook and other social networking. Perhaps you’re even considering starting a blog, but what should you do with it? The first thing to do is read “If I Started Today” by Chris Brogan. I’m going to describe Chris as a “Crowd-sourcing Leaking Sieve of Social Marketing Tips, Tricks and Information.” With his vast expertise, a common sense approach and his own hindset in mind Chris walks you step by step through the “what’s and how’s” of getting online & marketing your business through blogging, Facebook and Linkedin. Chris includes simple strategies and tools that will set you on the right path and point out other social networks you should venture onto from there.

“If I Started Today” By Chris Brogan

Here’s what I’m going to do. I’ll build three different scenarios out, and give you the starting points for what I’d do with social media if I were in these steps.

This really is a remarkable resource as is Chris’ blog at www.chrisbrogan.com. If you found this, or any of our articles useful, Linkedin recommendations are greatly appreciated! To view my Linkedin profile visit: www.Linkedin.com/in/richardbouchez For help marketing your business or to learn more about me click here.

-Richard

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You may also be interested in our article: 7 ways Linkedin Will Work for Your Small Business

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Welcome to InovediaMarketing.com

This website is dedicated to my parents, in-laws and other small business owners who rely on talent, drive and ambition to make ends meet in an ever changing economy where big business has the upper hand and they are challenged at every turn.

“My intent is to get you thinking about more creatively engaging your customers and perhaps remove some of the new media marketing mystique. My goal is to get you beyond advertising using conversational marketing.” -Richard Bouchez

Due to its popularity this small business resource is evolving from a series of articles originally (and still) posted on www.RABpromo.com called “Your Business Beyond Email: Basic Multimedia Marketing.” The series includes chapters on Multimedia Marketing for Small Businesses, with chapters to be broken out into individual articles for InovediaMarketing.com such as “”How to” and Demonstrational Video Tips & Tricks, Using Customers as Spokespeople, Choosing a Videographer, Connecting With Customers: Marketing Tips and 6 Random Rules for Owning a Website. These and new articles will be hosted on InovediaMarketing.com resulting in a new, more comprehensive, NEW MARKETING resource for small businesses.

WHY NOW? In a time when the economy is tanking, friends and colleagues who build websites are busier than ever. Makes sense, I guess, as the web offers small businesses (all businesses really) cost effective ways to grow. Unfortunately, what many small business owners don’t see are the endless possibilities beyond the website and how they can use the web to start very profitable conversations. These conversations can build customer loyalty, deliver monetize-able research, entertain or otherwise gain attention (or trust) and even provide alternative revenue streams.

Until recently multimedia campaigns cost tens of thousands of dollars or more, CRM (Customer Relationship Management) was a tool touted by advertising agencies because it took a team to manage and R&D (research and development) was a luxury only big business could afford. Times have changed. Now with a good plan, a little flexibility and some well thought out strategies the web can work for you just as effectively as the previously mentioned tools work for big business.

Now, before we go any further here are a couple quick points I’d like to make for the cynical.

  • Don’t think of this as “a computer thing” it isn’t… it’s a marketing thing.
  • Executing these marketing tips and tactics won’t be free, while these services may not cost you money they will cost you time. Consider yourself warned, online services that cost you money can add up real quick! I’ll help you keep it cost effective.
  • This is not a get famous overnight scheme, it’s a series of potential opportunities that could grow your brand, bring you new customers and bring you new ways to profit. That being said, you could get famous overnight… a few do hit the jackpot and they hit it big.
  • This is absolutely the time to get online, not too early or too late and it’s more important than ever for those that don’t have obvious e-commerce business. The first product in a market is often the big winner; this can also be true for new media adopters. The second in a market takes market share away from the first and the 3rd just needs to be there to prove they’re in the game!
  • This is worth your time.

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You connect with me via Twitter, Delicious, MyPulse.Plaxo, Naymz or you can email me: Richard @ RABpromo dot com. To learn more about me click here. I am currently pursuing speaking engagements, consulting cliental and publishing opportunities.

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