How can we help you?

Inovedia Marketing provides the following services, how can we help you?

Social Media Marketing

  • We provide training, monitoring, blogging & copy writing services which means we can just get you started or manage and build your social networking efforts!

Multimedia Production

  • Let us create your web videos! We have Emmy award winning talent and the know how to create high quality videos & podcasts on a budget. For bigger projects, our access and established relationships with full service facilities means the sky is the limit!

Web Design & New Media Development

  • Put the web to work for you! From tweaks to complete redesigns, we’ll transform your website into an engaging resource your ideal customers will frequent! Ask how we can deliver highly target-able audiences to your door through new media product development! We can extend your brand, drive traffic and multiply your reach!

General Creative Services

  • Copy-writing, design services, online and traditional marketing campaign development, contest creation & management. Ad creation including banner ads, print, radio, television, newspaper and direct mail.

Email: InovediaMarketing at gmail dot com

Twitter: @inovedia

 

Richard Bouchez is a certified Inbound Marketing professional specializing in Social Media Marketing & New Media content development. Richard’s web, audio & video work has been honored with Emmy, Promax & CBA awards.

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3 Ways to Laser Focus Your Business for Twitter, Facebook and Linkedin.

 

Lose focus and customers get the wrong message from your new media marketing!

 

FOCUS is the number one obstacle you will face in any “new media,” web or social networking project be it company wide tweeting or starting a Facebook fan page. Without focus businesses “forget” to update websites, they post links  customers don’t care about and generally send mixed messages. It’s no coincidence focus is also the number one obstacle in any marketing project! Everything your company does involving new media – even the content – is marketing and the possibilities are endless so it’s very easy slip off track.

  1. Find out WHERE and WHAT your customers are doing online.
    A quick survey can tell you a lot! You can ask your customers as they walk in the door, hand out a short questionnaire, cold call them or whatever is appropriate for your business! Ask about websites they visit like Facebook or Youtube. Ask them how you could serve them better by being there too!Tweets U Right CUSTOMIZABLE white TEE shirtCUSTOMIZE it for your biz! @ourbiz tweets u right white tee for Men or Women. Also available various colors and in long sleeves.

  2. Set guidelines “What Would My Brand do?”
    Is your brand loud and fun, like the t-shirt above? Use your brand’s “personality” as a guide for what you should post on Twitter or Facebook. A comedy club might post jokes when a Lexus dealership would not. While B2B might connect with customers via Linkedin.com, everyone should consider starting a “brand” account on Twitter in which you only post business related updates, successes, discussion and events. Facebook is an exceptional place for small business owners to connect with customers as “friends” to exercise your personal brand. Everyone wants to know the owner!
  3. Make a plan. Check it, tweak and repeat.
    You never really know what any given moment will bring, so executing a plan might be just be your biggest challenge! Whatever you decide to do, make sure you sit down with the calendar you really rely on and schedule it! Schedule daily or weekly updates for Facebook, plan out the next 3 months worth of recipes for your blog. Keeping the plan simple and making it a priority will improve your chances for success tenfold. Create ways to measure your success so you cannot fail! If you were to create a goal to get your regular customers to be your friends on Facebook by sending them email invites you should check your progress in a month or so. If your efforts are stalled tweak your approach. Consider handing out social media business cards, direct mail or contesting. The point is, keep on eye on your progress and tweak it if it isn’t working.

Need help with your online product, projects or marketing? There are many free programs available for scheduling tweets and Facebook statuses and there are ways to have your social media sites monitored (for free) as well. If you cannot be active on the sites, please seek out other solutions because at the minimum you should be reasonably “accessible.” If you are asked questions or worse, taken to task, you need to be aware and you need to respond!

If you need help, there are a lot of resources “out there”  that are very cost effective and you’re welcome to shoot me an email or begin a discussion right here in the comments.

Good luck!

@richardbouchez

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Richard Bouchez is a certified Inbound Marketing professional specializing in Social Media Marketing & New Media content development. Richard’s web, audio & video work has been honored with Emmy, Promax & CBA awards.

Amazing Cheat Sheets for Anyone with a Biz Website

Your Website Tips & Tricks: Whether you’re a newbie or seasoned web guru you’ll find these cheat sheets extremely useful. Anyone with a business website should pay particular attention to Website Usability Checklist and the SEO Cheat Sheet.

30 Handy Cheat Sheets and Reference Guides for Web Professionals.

Now, truth be told told, I found this tidbit on Twistimage.com’s blog by Mitch Joel and if you’re a fan of well designed sites like I am you should definitely check it out. What about great information? Yep, it’s got that too!  Six Pixels of Separation – The Blog

Got more reference guides, cheat sheets or blogs that are key to your web marketing arsenal? Please share in the comments!

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Good luck!

@richardbouchez

INJECT Twitter into you business! GET CUSTOMIZABLE stuff>>

add your Twitter name!

More articles from @inovedia >>

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Richard Bouchez is a certified Inbound Marketing professional specializing in Social Media Marketing & New Media content development. Richard’s web, audio & video work has been honored with Emmy, Promax & CBA awards.

Direction & Registration Link: Chicago Small Business Expo July 17th

*Reposted from Chicago City Treasurer.com

Friday, July 17, 2009

8:00 a.m. – 3:30 p.m.

Register Now

UIC Forum

725 West Roosevelt Road (directions)

Entrance on Roosevelt and Union Street

UIC Parking Map UIC Parking Map (417 KB)

Parking Voucher Parking Voucher (52 KB)

Attendees – ample parking is located two blocks west of the UIC Forum at 1135 S. Morgan St. Lot 5. – at a discounted price of $6.75. The discount is for Lot 5 only.

For additional information, call (312) 744-EXPO (3976)

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*Information from:

Office of the City Treasurer

Stephanie Neely Treasurer Contact: Public Affairs

July 02, 2008 (312) 744-8122

**InovediaMarketing.com is proud to be an ambassador for the 2009 City of Chicago Small Business Expo. Follow @inovedia on Twitter for updates and information!

Please add us to your RSS reader here. >>click here for a tutorial on using RSS.

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inno-banner-engaging-sm-biz

Be an Ambassador! Chicago Small Business Expo

SMALL BUSINESS EXPO FRIDAY, JULY 17th – Be an Expo Ambassador

*Register now for Friday’s Small Business Expo!

Chicago City Treasurer Stephanie D. Neely is proud to announce the launch of the 2009 Small Business Expo Ambassador Program. Latest research being used by the Flashpoint Academy of Chicago indicates the in this world of social media – 55% of people get their news from their friends and family!

In the spirit of a new generation of communication –

EXPO AMBASSADORS ARE – Those groups helping communicate our message about the Free Small Business Expo on Friday, July 17th at the UIC Forum to their networks of 250 or more. These links will remain listed through the EXPO.

Any group getting 25 mentions or more will be listed on the EXPO AMBASSADOR Page of the City Treasurers Website – throughout 2009

IF YOU WOULD LIKE TO BE AN EXPO AMBASSDOR EMAIL businessplans@cityofchicago.org

www.chicagocitytreasurer.com

  1. Steve Bernas – President and the team – Better Business Bureau Chicago and Northern Illinois www.bbb.org
  2. Richard Bouchez – CEO- www.InovediaMarketing.com
  3. Rosemary Reeves – CEO – www.womeneye.com

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*Information from:

Office of the City Treasurer

Stephanie Neely Treasurer Contact: Public Affairs

July 02, 2008 (312) 744-8122

**InovediaMarketing.com is proud to be an ambassador for the 2009 City of Chicago Small Business Expo. Follow @inovedia on Twitter for updates and information!

Please add us to your RSS reader here. >>click here for a tutorial on using RSS.

You may also be interested in these InovediaMarketing.com articles:

inno-banner-engaging-sm-biz

Announcing “One Hour Mentor” forum: Chicago Small Business Expo

If you would like to be in the 10am “One Hour Mentor” forum at the Expo with top Chicago Business Leaders – send “ONE HOUR MENTOR” in the subject line to businessplans@cityofchicago.org (space is highly limited)

Information from:
Office of the City Treasurer
Stephanie Neely Treasurer Contact: Public Affairs
July 02, 2008 (312) 744-8122
*InovediaMarketing.com is proud to support the 2009 Chicago City Treasurer’s Free Small Business Expo. Follow @inovedia on Twitter for updates and information!