ATTENTION SMALL BUSINESS! Google just told you to get on Facebook!

GOOGLE + FACEBOOK = SMB EDGE!

Google announced on its Twitter account that public status updates from Facebook are now showing up on Google searches via the company’s new real-time search feature, first announced in Dec. (Updates that aren’t tagged for public consumption will not show up.) The algorithm now pulls in real-time blog postings, tweets and MySpace updates.
~from Cynopsis.com

Remember, Google is heavily taking location into account! Combine that with this announcement and you’ve just dramatically elevated your online presence if you’re posting on Facebook AND you’ll increase your visibility exponentially if your Facebook friends share your stuff! *Just remember to tag your biz related updates as “Public.”

Good luck,

@richardbouchez

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Richard Bouchez is a certified Inbound Marketing professional specializing in Social Media Marketing & New Media content development. Richard’s web, audio & video work has been honored with Emmy, Promax & CBA awards.

Amazing Cheat Sheets for Anyone with a Biz Website

Your Website Tips & Tricks: Whether you’re a newbie or seasoned web guru you’ll find these cheat sheets extremely useful. Anyone with a business website should pay particular attention to Website Usability Checklist and the SEO Cheat Sheet.

30 Handy Cheat Sheets and Reference Guides for Web Professionals.

Now, truth be told told, I found this tidbit on Twistimage.com’s blog by Mitch Joel and if you’re a fan of well designed sites like I am you should definitely check it out. What about great information? Yep, it’s got that too!  Six Pixels of Separation – The Blog

Got more reference guides, cheat sheets or blogs that are key to your web marketing arsenal? Please share in the comments!

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Good luck!

@richardbouchez

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Richard Bouchez is a certified Inbound Marketing professional specializing in Social Media Marketing & New Media content development. Richard’s web, audio & video work has been honored with Emmy, Promax & CBA awards.

Create your own edge! Build your own community!

You have a store front, so does your competition. You have a website, so does the competition. You might even have a blog, a Facebook fan page and a Twitter account but if your competition doesn’t already, they will soon. So, how can you stay ahead in the marketing game? How can you stand out from the pack, ensure growth and make a difference that will really matter?

Build a community.

What does that mean? It means create a market place where you can provide a product or service to draw like minded individuals or folks with common interests. This could be anything, a blog, a tip newsletter, quote or photo of the day, whatever you can come up with and, if successful, your new market place will provide you a growing community filled with those who need and/or want your service.

Where do you begin?

  1. Identify your ideal customer.
  2. Identify your ideal customer’s needs or wants.
  3. Identify new products that can deliver that content.
  4. Experiment and test your ideas without breaking the bank.
  5. Set expectations and deliver on promises!
  6. Commit to the long term!

Ideal Customers: These aren’t your favorite customers or even your best customers. These are the ones who want or need your product the most. If you make baseball bats you are probably interested in reaching kids who play baseball, their parents or perhaps schools who outfit entire teams.

Identifying Needs & Wants: This can get a bit tricky so ask them! Social media is great for this! If you’re not active on Twitter or Linkedin, start now! Linkedin groups are a great place to ask questions and get feedback but start now so you can get comfortable using the site.

New Products Brainstorming:
Successful new products can be as simple as a branded e-newsletter, a blog or podcast and as complicated as an un-branded video sharing site. If you’re an electronics store, avoid creating a gadget blog because there are already so many out there. Your going to have to be much more creative! Investigate hobbiests and other niches, perhaps there’s an opportunity for that electronic store to blog about installing or tweaking car stereo systems. Look at your staff for hobbies and passion to tap into!

Testing:
If your new product resembles a blog, newsletter or other niche website take advantage of WordPress.com’s free blogs to create test sites. If you’re considering a podcast build a free channel on youtube, if it works you may just end up sticking with it anyway! If you have an idea that’s not working toss it right away! With proper benchmarking steps in place, failing strategies can be quickly eliminated.

Set Expectations & Deliver on Promises: Trust is, with out a doubt, the key ingredient for any community and once you lose it there no telling if you can regain it! It’s very important to be as transparent as possible! If you’re creating a new unbranded product don’t deny or hide the fact that your company is supporting it. If the product is good and solid there’s no reason to hide. If you plan on serving ads begin doing so early-on to set the expectation of how many ads there will be and try to stick to a posting schedule.

Set your own expectation, this is not an overnight process! While marketing costs can often be curbed with good social marketing plans and by utilizing resources and databases you already have, such as lists of email newsletter subscribers, vendors, trade inventory, etc., this is a process that will take time to build and cost you time to maintain!

Commit to the long term:
Depending on the community, you may have to moderate or provide content for as long as the product is in place. Understand that to keep a community going you have to be actively involved!

The possibilities are endless! With an ideal community at your fingertips you can speak to folks who are actually listening whether your strategic goals are brand building, product positioning, increasing press coverage, educating new customers, re-educating existing customers, driving traffic, creating buzz or creating new revenue streams. Even more importantly, you can reach folks who are actually interested and that’s an amazing thing!

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Good luck!

Richard (@richardbouchez)

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Creative New Marketing Tips for Small Business
Creative New Marketing Tips for Small Business

Direction & Registration Link: Chicago Small Business Expo July 17th

*Reposted from Chicago City Treasurer.com

Friday, July 17, 2009

8:00 a.m. – 3:30 p.m.

Register Now

UIC Forum

725 West Roosevelt Road (directions)

Entrance on Roosevelt and Union Street

UIC Parking Map UIC Parking Map (417 KB)

Parking Voucher Parking Voucher (52 KB)

Attendees – ample parking is located two blocks west of the UIC Forum at 1135 S. Morgan St. Lot 5. – at a discounted price of $6.75. The discount is for Lot 5 only.

For additional information, call (312) 744-EXPO (3976)

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*Information from:

Office of the City Treasurer

Stephanie Neely Treasurer Contact: Public Affairs

July 02, 2008 (312) 744-8122

**InovediaMarketing.com is proud to be an ambassador for the 2009 City of Chicago Small Business Expo. Follow @inovedia on Twitter for updates and information!

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Be an Ambassador! Chicago Small Business Expo

SMALL BUSINESS EXPO FRIDAY, JULY 17th – Be an Expo Ambassador

*Register now for Friday’s Small Business Expo!

Chicago City Treasurer Stephanie D. Neely is proud to announce the launch of the 2009 Small Business Expo Ambassador Program. Latest research being used by the Flashpoint Academy of Chicago indicates the in this world of social media – 55% of people get their news from their friends and family!

In the spirit of a new generation of communication –

EXPO AMBASSADORS ARE – Those groups helping communicate our message about the Free Small Business Expo on Friday, July 17th at the UIC Forum to their networks of 250 or more. These links will remain listed through the EXPO.

Any group getting 25 mentions or more will be listed on the EXPO AMBASSADOR Page of the City Treasurers Website – throughout 2009

IF YOU WOULD LIKE TO BE AN EXPO AMBASSDOR EMAIL businessplans@cityofchicago.org

www.chicagocitytreasurer.com

  1. Steve Bernas – President and the team – Better Business Bureau Chicago and Northern Illinois www.bbb.org
  2. Richard Bouchez – CEO- www.InovediaMarketing.com
  3. Rosemary Reeves – CEO – www.womeneye.com

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*Information from:

Office of the City Treasurer

Stephanie Neely Treasurer Contact: Public Affairs

July 02, 2008 (312) 744-8122

**InovediaMarketing.com is proud to be an ambassador for the 2009 City of Chicago Small Business Expo. Follow @inovedia on Twitter for updates and information!

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Announcing “One Hour Mentor” forum: Chicago Small Business Expo

If you would like to be in the 10am “One Hour Mentor” forum at the Expo with top Chicago Business Leaders – send “ONE HOUR MENTOR” in the subject line to businessplans@cityofchicago.org (space is highly limited)

Information from:
Office of the City Treasurer
Stephanie Neely Treasurer Contact: Public Affairs
July 02, 2008 (312) 744-8122
*InovediaMarketing.com is proud to support the 2009 Chicago City Treasurer’s Free Small Business Expo. Follow @inovedia on Twitter for updates and information!