You’re sound asleep in the middle of the night. You wake in a cold sweat because you’ve got it! There it is, the golden marketing idea that will bring the masses to your door! So, where do you go next? Who’s going to execute it? Is it even realistic?
I’d like to introduce you to mFormer.com because I think their concept could help a lot of people get started on marketing projects big or small. Their new online resource for locating a wide range of marketing services and vendors could be especially helpful for business owners and marketers who lack they’re own marketing departments. mFormer.com also offers a free referral service, you can submit your project and they will get you started with vendor suggestions. If you’re a marketer you can create a free listing in their directory here.
SHOP AROUND: Whether you want to start at Facebook community, flyer a neighborhood or spread viral videos, don’t be afraid to schedule face to face or phone interviews with numerous marketers. Even seasoned marketers learn more about projects just by requesting bids and occasionally you may find out a project is more affordable than you thought! If you can’t hire out an entire project it’s a great idea to hire an experienced marketer as a project manager. They can help shape your idea, evaluate the folks you want to involve or simply layout guidelines and directions for you follow.
AVOID “DIY” MARKETING PITFALLS: Like many projects, marketing projects are often more complicated that initially thought which makes them more expensive in time & dollars! Let’s face it, everyone’s trying to save a buck and most don’t have a choice, but many projects are better not done than done “on the cheap.”
Try to avoid:
- Taking on too much. Whether it’s you or your staff, everyone makes this mistake and it’s an opportunity killer! You can get sloppy, distracted and so can your staff. Be fair to yourself, can you really make this project a priority?
- Recruiting your sister, cousin, uncle or the next door neighbor’s kid for “skilled labor.” Even if they are Photoshop experts, for example, “free labor” tend to miss the big picture. Designs tend to lack brand consistency or worse.
- Handing over Facebook, Twitter or LinkedIn accounts to interns! This is your identity & reputation we’re talking about. It’s also an opportunity for you to listen to your customers!
What’s your story? Got a horror story from a project you should have hire out or tips on hiring the right company for the job? Please share in the comments.
While I have no direct affiliation with mFormer.com and I have not used their services myself, in the spirit of “transparency” I want to point out that you will find InovediaMarketing.com listed on their site in the Social Media Marketing category. We offer new & traditional media marketing services such as multimedia project management.
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Good luck!
Richard (@richardbouchez)
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*Mall questions photo by Wok on Flickr here
*Pen mightier then sword photo by feastoffun on flickr here
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Richard Bouchez is a certified Inbound Marketing professional specializing in Social Media Marketing & New Media content development. Richard’s web, audio & video work has been honored with Emmy, Promax & CBA awards.
InovediaMarketing.com 