5 Traffic Driving Twitter Tactics for Mother’s Day (or any holiday)

moms r tweeple 2 twitter teeSo what’s next on your Social Media calendar?

What?!? NO CALENDAR???

Perhaps this will help inspire you to create one! Mother’s Day is around the corner and I’ve run across some very creative tie-ins from Twitter contests to blog posts! Now, it may be too late (or not) for you to jump on the Mom’s Day bandwagon, but I thought I’d share in hopes of seeing some creative promotions for June which, by the way, is National Safety Month, Adopt a Cat month, National Iced Tea month, Turkey Lovers Month and a bunch of other holidays!

1. Clever Tie-in Content

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PattyInNYC: RT @greencelebrity: Mothers Day 2010: Top 10 iPhone apps for new moms say “Happy Mother’s Dayhttp://w.sns.ly/ToH42

2. “Old school” Give-away

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32 minutes ago from

blog Mother's Day contest3. “Retweet to Win” contest

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simplydab: RT @valituttijewels FLOWER FOR MOTHERS DAY http://bit.ly/bX2ftk (expand) “Absolutely gorgeous and unique!”RT to win a gemstone.winner @ 1K followers

4. “Urgency” Updates

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sandpointcc: Mothers Day 90% Sold Out. Act quickly if you still plan on attending. 525-5766
about 3 hours ago from
5. Partner With a Charity: Extend your social reach!
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WescheJewelers: Jewelry sale to benefit Feed the Hungry Bends Community Center will host Mothers Day Jewelry Sale Saturday Program… @ http://is.gd/bHuOS (expand)

Of course these easily carry over to Facebook and other social networks as well! Please share if you have, or have seen, any great social media strategies that are “calendar” or promotion based in the comments and feel free to comment on these too!

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Good luck!

@richardbouchez

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Richard Bouchez is a certified Inbound Marketing professional specializing in Social Media Marketing & New Media content development. Richard’s web, audio & video work has been honored with Emmy, Promax & CBA awards.

Chicago Small Business Expo Updates: $10K Biz Plan Competition, FREE One-Hour Mentor Seminars

*Original communication from Office of the City Treasurer
*Please sign up for email updates from InovediaMarketing.com (upper left)

We hope 2010 is off to a great start for you.  We are already planning our 2010 Small Business Expo – and proud to announce the Business Plan Competition is underway! $10,000 in Cash Prizes

The 10 finalists will be named in April and  the top three winners of the Business Plan contest will be announced a the City Treasurer’s Small Business Expo.  The Business Plan Competition gives entrepreneurs and start-ups the opportunity to submit a 2 page written executive summary and win money and prizes that consist of resources and mentoring sessions critical to a new business.  Competitors will have until Monday, April 5th to enter.  Full details
http://www.chicagocitytreasurer.com/AnnouncementRetrieve.aspx?ID=39018

Act now by signing up for one of our series of FREE- Business Plan Writing Workshops announced in support of Business Plan Competition.

Also, FREE- One-Hour Mentor seminars have been announced allowing small business owners to brainstorm with Chicago Business Leaders.  A free forum to advise and consult Chicago Small Business Owners.  Registrations are now being accepted on our site (these fill up fast).

Soon to be officially announced- “Elevator Pitch Contest” Can you explain and sell your business in 30 seconds? A concise-convincing “Elevator Pitch” is key to networking and success.

Please save the date – Small Business Expo – Friday, July 16th at the UIC Forum.

Quick reminder: Chicago Money Smart Week – April 16-23rd (Over 500 free money management classes expected)

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*Information from:

Office of the City Treasurer

Stephanie Neely Treasurer Contact: Public Affairs

July 02, 2008 (312) 744-8122

**InovediaMarketing.com is proud to be 2009 ambassador for the City of Chicago Small Business Expo. Follow @inovedia on Twitter for updates and information and daily Social Media Marketing tips for business!

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FREE Chicago Biz Expo ANNOUNCED!

We are also pleased to announce the 2010 date for The City Treasurer’s Small Business Expo at the U.I.C Forum. Please mark Friday, July 16th from 8:30-3:30. Reservations for exhibitors (sold out in 2009) are now being taken. Discounts for early registration before 11/1/09. www.chicagocitytreasurer.com

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*Information from:

Office of the City Treasurer

Stephanie Neely Treasurer Contact: Public Affairs

July 02, 2008 (312) 744-8122

**InovediaMarketing.com is proud to be an ambassador for the 2009 City of Chicago Small Business Expo. Follow @inovedia on Twitter for updates and information!

Please add us to your RSS reader here. >>click here for a tutorial on using RSS.

You may also be interested in these InovediaMarketing.com articles:

3 Ways to Laser Focus Your Business for Twitter, Facebook and Linkedin.

 

Lose focus and customers get the wrong message from your new media marketing!

 

FOCUS is the number one obstacle you will face in any “new media,” web or social networking project be it company wide tweeting or starting a Facebook fan page. Without focus businesses “forget” to update websites, they post links  customers don’t care about and generally send mixed messages. It’s no coincidence focus is also the number one obstacle in any marketing project! Everything your company does involving new media – even the content – is marketing and the possibilities are endless so it’s very easy slip off track.

  1. Find out WHERE and WHAT your customers are doing online.
    A quick survey can tell you a lot! You can ask your customers as they walk in the door, hand out a short questionnaire, cold call them or whatever is appropriate for your business! Ask about websites they visit like Facebook or Youtube. Ask them how you could serve them better by being there too!Tweets U Right CUSTOMIZABLE white TEE shirtCUSTOMIZE it for your biz! @ourbiz tweets u right white tee for Men or Women. Also available various colors and in long sleeves.

  2. Set guidelines “What Would My Brand do?”
    Is your brand loud and fun, like the t-shirt above? Use your brand’s “personality” as a guide for what you should post on Twitter or Facebook. A comedy club might post jokes when a Lexus dealership would not. While B2B might connect with customers via Linkedin.com, everyone should consider starting a “brand” account on Twitter in which you only post business related updates, successes, discussion and events. Facebook is an exceptional place for small business owners to connect with customers as “friends” to exercise your personal brand. Everyone wants to know the owner!
  3. Make a plan. Check it, tweak and repeat.
    You never really know what any given moment will bring, so executing a plan might be just be your biggest challenge! Whatever you decide to do, make sure you sit down with the calendar you really rely on and schedule it! Schedule daily or weekly updates for Facebook, plan out the next 3 months worth of recipes for your blog. Keeping the plan simple and making it a priority will improve your chances for success tenfold. Create ways to measure your success so you cannot fail! If you were to create a goal to get your regular customers to be your friends on Facebook by sending them email invites you should check your progress in a month or so. If your efforts are stalled tweak your approach. Consider handing out social media business cards, direct mail or contesting. The point is, keep on eye on your progress and tweak it if it isn’t working.

Need help with your online product, projects or marketing? There are many free programs available for scheduling tweets and Facebook statuses and there are ways to have your social media sites monitored (for free) as well. If you cannot be active on the sites, please seek out other solutions because at the minimum you should be reasonably “accessible.” If you are asked questions or worse, taken to task, you need to be aware and you need to respond!

If you need help, there are a lot of resources “out there”  that are very cost effective and you’re welcome to shoot me an email or begin a discussion right here in the comments.

Good luck!

@richardbouchez

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Richard Bouchez is a certified Inbound Marketing professional specializing in Social Media Marketing & New Media content development. Richard’s web, audio & video work has been honored with Emmy, Promax & CBA awards.

Amazing Cheat Sheets for Anyone with a Biz Website

Your Website Tips & Tricks: Whether you’re a newbie or seasoned web guru you’ll find these cheat sheets extremely useful. Anyone with a business website should pay particular attention to Website Usability Checklist and the SEO Cheat Sheet.

30 Handy Cheat Sheets and Reference Guides for Web Professionals.

Now, truth be told told, I found this tidbit on Twistimage.com’s blog by Mitch Joel and if you’re a fan of well designed sites like I am you should definitely check it out. What about great information? Yep, it’s got that too!  Six Pixels of Separation – The Blog

Got more reference guides, cheat sheets or blogs that are key to your web marketing arsenal? Please share in the comments!

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Good luck!

@richardbouchez

INJECT Twitter into you business! GET CUSTOMIZABLE stuff>>

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Richard Bouchez is a certified Inbound Marketing professional specializing in Social Media Marketing & New Media content development. Richard’s web, audio & video work has been honored with Emmy, Promax & CBA awards.

Direction & Registration Link: Chicago Small Business Expo July 17th

*Reposted from Chicago City Treasurer.com

Friday, July 17, 2009

8:00 a.m. – 3:30 p.m.

Register Now

UIC Forum

725 West Roosevelt Road (directions)

Entrance on Roosevelt and Union Street

UIC Parking Map UIC Parking Map (417 KB)

Parking Voucher Parking Voucher (52 KB)

Attendees – ample parking is located two blocks west of the UIC Forum at 1135 S. Morgan St. Lot 5. – at a discounted price of $6.75. The discount is for Lot 5 only.

For additional information, call (312) 744-EXPO (3976)

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*Information from:

Office of the City Treasurer

Stephanie Neely Treasurer Contact: Public Affairs

July 02, 2008 (312) 744-8122

**InovediaMarketing.com is proud to be an ambassador for the 2009 City of Chicago Small Business Expo. Follow @inovedia on Twitter for updates and information!

Please add us to your RSS reader here. >>click here for a tutorial on using RSS.

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