We are also pleased to announce the 2010 date for The City Treasurer’s Small Business Expo at the U.I.C Forum. Please mark Friday, July 16th from 8:30-3:30. Reservations for exhibitors (sold out in 2009) are now being taken. Discounts for early registration before 11/1/09. www.chicagocitytreasurer.com
FOCUS is the number one obstacle you will face in any “new media,” web or social networking project be it company wide tweeting or starting a Facebook fan page. Without focus businesses “forget” to update websites, they post links customers don’t care about and generally send mixed messages. It’s no coincidence focus is also the number one obstacle in any marketing project! Everything your company does involving new media – even the content – is marketing and the possibilities are endless so it’s very easy slip off track.
Set guidelines “What Would My Brand do?”
Is your brand loud and fun, like the t-shirt above? Use your brand’s “personality” as a guide for what you should post on Twitter or Facebook. A comedy club might post jokes when a Lexus dealership would not. While B2B might connect with customers via Linkedin.com, everyone should consider starting a “brand” account on Twitter in which you only post business related updates, successes, discussion and events. Facebook is an exceptional place for small business owners to connect with customers as “friends” to exercise your personal brand. Everyone wants to know the owner!
Make a plan. Check it, tweak and repeat.
You never really know what any given moment will bring, so executing a plan might be just be your biggest challenge! Whatever you decide to do, make sure you sit down with the calendar you really rely on and schedule it! Schedule daily or weekly updates for Facebook, plan out the next 3 months worth of recipes for your blog. Keeping the plan simple and making it a priority will improve your chances for success tenfold. Create ways to measure your success so you cannot fail! If you were to create a goal to get your regular customers to be your friends on Facebook by sending them email invites you should check your progress in a month or so. If your efforts are stalled tweak your approach. Consider handing out social media business cards, direct mail or contesting. The point is, keep on eye on your progress and tweak it if it isn’t working.
Need help with your online product, projects or marketing? There are many free programs available for scheduling tweets and Facebook statuses and there are ways to have your social media sites monitored (for free) as well. If you cannot be active on the sites, please seek out other solutions because at the minimum you should be reasonably “accessible.” If you are asked questions or worse, taken to task, you need to be aware and you need to respond!
If you need help, there are a lot of resources “out there” that are very cost effective and you’re welcome to shoot me an email or begin a discussion right here in the comments.
Your Website Tips & Tricks: Whether you’re a newbie or seasoned web guru you’ll find these cheat sheets extremely useful. Anyone with a business website should pay particular attention to Website Usability Checklist and the SEO Cheat Sheet.
Now, truth be told told, I found this tidbit on Twistimage.com’s blog by Mitch Joel and if you’re a fan of well designed sites like I am you should definitely check it out. What about great information? Yep, it’s got that too! Six Pixels of Separation – The Blog
Got more reference guides, cheat sheets or blogs that are key to your web marketing arsenal? Please share in the comments!
Big day for small business may be largest ever in 2009
Record business plan submissions – Record Pre-Registration
The Expo runs from 8:30am -3:30pm, and provides a full day of FREE workshops with business experts, over 100 small business oriented exhibitor booths- and networking with thousands of attendees interesting in building their small business.
Chicago City Treasurer Stephanie D. Neely is proud to announce the launch of the 2009 Small Business Expo Ambassador Program. Latest research being used by the Flashpoint Academy of Chicago indicates the in this world of social media – 55% of people get their news from their friends and family!
In the spirit of a new generation of communication –
EXPO AMBASSADORS ARE – Those groups helping communicate our message about the Free Small Business Expo on Friday, July 17th at the UIC Forum to their networks of 250 or more. These links will remain listed through the EXPO.
Any group getting 25 mentions or more will be listed on the EXPO AMBASSADOR Page of the City Treasurers Website – throughout 2009
If you would like to be in the 10am “One Hour Mentor” forum at the Expo with top Chicago Business Leaders – send “ONE HOUR MENTOR” in the subject line to firstname.lastname@example.org (space is highly limited)
Office of the City Treasurer
Stephanie Neely TreasurerContact: Public Affairs
July 02, 2008(312) 744-8122
*InovediaMarketing.com is proud to support the 2009 Chicago City Treasurer’s Free Small Business Expo. Follow @inovedia on Twitter for updates and information!