How can we help you?

Inovedia Marketing provides the following services, how can we help you?

Social Media Marketing

  • We provide training, monitoring, blogging & copy writing services which means we can just get you started or manage and build your social networking efforts!

Multimedia Production

  • Let us create your web videos! We have Emmy award winning talent and the know how to create high quality videos & podcasts on a budget. For bigger projects, our access and established relationships with full service facilities means the sky is the limit!

Web Design & New Media Development

  • Put the web to work for you! From tweaks to complete redesigns, we’ll transform your website into an engaging resource your ideal customers will frequent! Ask how we can deliver highly target-able audiences to your door through new media product development! We can extend your brand, drive traffic and multiply your reach!

General Creative Services

  • Copy-writing, design services, online and traditional marketing campaign development, contest creation & management. Ad creation including banner ads, print, radio, television, newspaper and direct mail.

Email: InovediaMarketing at gmail dot com

Twitter: @inovedia

 

Richard Bouchez is a certified Inbound Marketing professional specializing in Social Media Marketing & New Media content development. Richard’s web, audio & video work has been honored with Emmy, Promax & CBA awards.

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3 Ways to Laser Focus Your Business for Twitter, Facebook and Linkedin.

 

Lose focus and customers get the wrong message from your new media marketing!

 

FOCUS is the number one obstacle you will face in any “new media,” web or social networking project be it company wide tweeting or starting a Facebook fan page. Without focus businesses “forget” to update websites, they post links  customers don’t care about and generally send mixed messages. It’s no coincidence focus is also the number one obstacle in any marketing project! Everything your company does involving new media – even the content – is marketing and the possibilities are endless so it’s very easy slip off track.

  1. Find out WHERE and WHAT your customers are doing online.
    A quick survey can tell you a lot! You can ask your customers as they walk in the door, hand out a short questionnaire, cold call them or whatever is appropriate for your business! Ask about websites they visit like Facebook or Youtube. Ask them how you could serve them better by being there too!Tweets U Right CUSTOMIZABLE white TEE shirtCUSTOMIZE it for your biz! @ourbiz tweets u right white tee for Men or Women. Also available various colors and in long sleeves.

  2. Set guidelines “What Would My Brand do?”
    Is your brand loud and fun, like the t-shirt above? Use your brand’s “personality” as a guide for what you should post on Twitter or Facebook. A comedy club might post jokes when a Lexus dealership would not. While B2B might connect with customers via Linkedin.com, everyone should consider starting a “brand” account on Twitter in which you only post business related updates, successes, discussion and events. Facebook is an exceptional place for small business owners to connect with customers as “friends” to exercise your personal brand. Everyone wants to know the owner!
  3. Make a plan. Check it, tweak and repeat.
    You never really know what any given moment will bring, so executing a plan might be just be your biggest challenge! Whatever you decide to do, make sure you sit down with the calendar you really rely on and schedule it! Schedule daily or weekly updates for Facebook, plan out the next 3 months worth of recipes for your blog. Keeping the plan simple and making it a priority will improve your chances for success tenfold. Create ways to measure your success so you cannot fail! If you were to create a goal to get your regular customers to be your friends on Facebook by sending them email invites you should check your progress in a month or so. If your efforts are stalled tweak your approach. Consider handing out social media business cards, direct mail or contesting. The point is, keep on eye on your progress and tweak it if it isn’t working.

Need help with your online product, projects or marketing? There are many free programs available for scheduling tweets and Facebook statuses and there are ways to have your social media sites monitored (for free) as well. If you cannot be active on the sites, please seek out other solutions because at the minimum you should be reasonably “accessible.” If you are asked questions or worse, taken to task, you need to be aware and you need to respond!

If you need help, there are a lot of resources “out there”  that are very cost effective and you’re welcome to shoot me an email or begin a discussion right here in the comments.

Good luck!

@richardbouchez

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Richard Bouchez is a certified Inbound Marketing professional specializing in Social Media Marketing & New Media content development. Richard’s web, audio & video work has been honored with Emmy, Promax & CBA awards.

Amazing Cheat Sheets for Anyone with a Biz Website

Your Website Tips & Tricks: Whether you’re a newbie or seasoned web guru you’ll find these cheat sheets extremely useful. Anyone with a business website should pay particular attention to Website Usability Checklist and the SEO Cheat Sheet.

30 Handy Cheat Sheets and Reference Guides for Web Professionals.

Now, truth be told told, I found this tidbit on Twistimage.com’s blog by Mitch Joel and if you’re a fan of well designed sites like I am you should definitely check it out. What about great information? Yep, it’s got that too!  Six Pixels of Separation – The Blog

Got more reference guides, cheat sheets or blogs that are key to your web marketing arsenal? Please share in the comments!

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Good luck!

@richardbouchez

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Richard Bouchez is a certified Inbound Marketing professional specializing in Social Media Marketing & New Media content development. Richard’s web, audio & video work has been honored with Emmy, Promax & CBA awards.

What would they write about you?

This morning I ran across a nice article pointing out creative ways small businesses are “unique and different” which prompts me to ask “What would they write about you?”

Let’s finally admit that we’re often too geeky about our product, ads and ideas to see that the differences we’re selling may just be too subtle to be noticed by average Joe Public. Other times we may fall into the trap of putting  a lot of effort into selling product differences that, unfortunately, few folks care about. Write down a couple of your products / businesses differentiators and email them out to your colleagues, staff and friends (not your family – let’s not try to sway the vote). See what they have to say. You might just find some new unique and different facets about your own business.

So what would the local paper, a blogger or trade magazine write about your business? If they’re not writing anything… write it for them and send it to them! Well, I’ll save that advice for another day, another post.

Check out Small Hands Big Ideas here to see how some small businesses are actually standing out from the crowd. I ran across it on BackRoadsBusiness.com, which has great marketing information for and about Mom & Pop shops. Photo by Gonzalo Barrientos

-Richard

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*If you’re one of our first 200 followers on Twitter you will be automatically entered to win 500 business cards! 2 chosen at random will win! Just follow @inovedia or click here.inno-banner-engaging-sm-biz

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Just “HOW TO” Examples You Can Do Too! (More Than Video)

Every website can benefit from a “How to” demonstration whether its created with video, photographs, an article, a power point presentation or an animation, simple or elaborate. Even the most basic demonstration can make a big difference.

Where should you start? What “how to” should you do?

Ultimately these questions should be answered by your customers, so ask them! Start with a list of your services and related topics your customers may be interested in and be sure to included other random ideas – anything goes! The idea here is to educate, entertain or somehow engage visitors with useful content. You don’t need to go all out with an elaborate video, a couple of photos accompanied by short explanations can work extremely well just ask Ikea!

Keep it "Ikea Simple" click to enlarge
Keep it "Ikea Simple" click to enlarge

Here’s an example using a simple list and photo layout and they’ve even included a video at the bottom of the page. “How to Make Cous Cous”

Simple descriptions & photos work well!
Simple descriptions & photos work! click to visit site

If you want to create a video, for your first one, narrow it down to only topics you’re extremely knowledgeable of that can be performed in a quiet, well lit area. Here’s a link to a great example of a video shot very close up, in one take. “How to Tie a Tie”

*Please note, these videos and photos are well lit and shot very close to subject of the video. Instructions should be clear and to the point. Keep in mind that with web video your audience is watching a pretty small screen, they’ll want to see what you’re showing them!

I’m not suggesting you do anything that will cause you to lose business or give away your family secrets, but the chances are that even if you did give away your award winning recipe noone could replicate it anyway! That being said, try to showcase your expertise and give useful information.

As a final suggestion, look for opportunities to link to existing demonstrations. For example: to enhance InovediaMarketing.com as a small business resource we use “Delicious” to bookmark useful “New Marketing” articles. You can learn about using delicious from this very creative video:

Here are some other sites you can peruse for “how to” examples:

-Richard

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Show 'em your BIZ is on TWITTER!
Show 'em your BIZ is on TWITTER!

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Blogs to Facebook, Where Your Biz Should Be and How to Start

Ok, perhaps you have a website… what’s next? You’re certainly aware of blogging, Facebook and other social networking. Perhaps you’re even considering starting a blog, but what should you do with it? The first thing to do is read “If I Started Today” by Chris Brogan. I’m going to describe Chris as a “Crowd-sourcing Leaking Sieve of Social Marketing Tips, Tricks and Information.” With his vast expertise, a common sense approach and his own hindset in mind Chris walks you step by step through the “what’s and how’s” of getting online & marketing your business through blogging, Facebook and Linkedin. Chris includes simple strategies and tools that will set you on the right path and point out other social networks you should venture onto from there.

“If I Started Today” By Chris Brogan

Here’s what I’m going to do. I’ll build three different scenarios out, and give you the starting points for what I’d do with social media if I were in these steps.

This really is a remarkable resource as is Chris’ blog at www.chrisbrogan.com. If you found this, or any of our articles useful, Linkedin recommendations are greatly appreciated! To view my Linkedin profile visit: www.Linkedin.com/in/richardbouchez For help marketing your business or to learn more about me click here.

-Richard

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You may also be interested in our article: 7 ways Linkedin Will Work for Your Small Business

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6 Random Rules for Owning a Website

Your Website Tips & Tricks:

  1. Own your domain name: Domains are cheap and even if you don’t know what you’re doing, you’re better off to own your domain name and have someone else manage it. Note: make sure you alone have access to the “password change” email to ensure you cannot be denied access to the domain (if you need to quickly switch web folks for whatever reason).
  2. Own your web hosting account: Same rational as mentioned above. You absolutely need full control and access to your hosting account… you might give someone a spare key to your home, but you still need to be able to change the locks!
  3. Use a large, well known, web hosting provider like GoDaddy: I learned this lesson about 10 years ago when I had a hosting account with an unknown, but very cost effective, hosting provider. They actually served my needs well for years and, without warning, my sites went down one day and the message boards were lit up with angry customers who lost their data and were struggling to get back online. I was fortunate to have owned my domain name so I could quickly switch to a new hosting provider and get my sites up quickly. I’ve been with GoDaddy ever since and, while I’ll admit that their UI (user interface) is cumbersome and confusing, I give them major kudos for their 24/7 tech support which is always prompt. Anyone you might hire to build or maintain your site can certainly work through GoDaddy or any other large provider. Let them gripe about it, I also advise against using small or unknown hosting providers and I highly recommend not using your “web service person” for hosting services.
  4. Advertising tip: If you’re a plumber – phone book and basic website… if you’re a bar, drop the phone book and build a website that rocks. Then go crazy with social networking!
  5. Blog “off your site:” using WordPress or Blogger (for example) you will increase your name & business ranking in Google because blogs show up higher in search results and as an added bonus your blog will now get marketed by the host you’re using (WordPress, Blogger or whomever) through all the other blogs as “related articles,” popular tags, etc. You will also link heavily from your blog to your main site helping to build your linking credibility.
  6. Avoid an “all flash” website and big flash introduction: Although flash sites are now “searchable” most are not up to date and therefore may not be searchable which (as a small biz owner) should send you running. Flash won’t show up on many mobile devices, will take too long to load and many flash sites are often filled with unnecessary distractions such as sound effects, transitions, etc. Unless you are also running an identical mobile site, have an amazing product selection that requires an all flash, you’re a flash designer or you’re really really really confident I’m wrong… avoid the “all flash” website. I’m not saying don’t use flash components, when utilized properly flash can be an amazing asset for your site! If you have an all flash site, see the previous tip!

Comments are welcome, we appreciate advice, stories and other suggestions! Please share this article by clicking the + button below.

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You may also be interested in: New post > Create your own edge! Win the New Marketing game!

-Richard

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