How can we help you?

Inovedia Marketing provides the following services, how can we help you?

Social Media Marketing

  • We provide training, monitoring, blogging & copy writing services which means we can just get you started or manage and build your social networking efforts!

Multimedia Production

  • Let us create your web videos! We have Emmy award winning talent and the know how to create high quality videos & podcasts on a budget. For bigger projects, our access and established relationships with full service facilities means the sky is the limit!

Web Design & New Media Development

  • Put the web to work for you! From tweaks to complete redesigns, we’ll transform your website into an engaging resource your ideal customers will frequent! Ask how we can deliver highly target-able audiences to your door through new media product development! We can extend your brand, drive traffic and multiply your reach!

General Creative Services

  • Copy-writing, design services, online and traditional marketing campaign development, contest creation & management. Ad creation including banner ads, print, radio, television, newspaper and direct mail.

Email: InovediaMarketing at gmail dot com

Twitter: @inovedia

 

Richard Bouchez is a certified Inbound Marketing professional specializing in Social Media Marketing & New Media content development. Richard’s web, audio & video work has been honored with Emmy, Promax & CBA awards.

3 Ways to Laser Focus Your Business for Twitter, Facebook and Linkedin.

 

Lose focus and customers get the wrong message from your new media marketing!

 

FOCUS is the number one obstacle you will face in any “new media,” web or social networking project be it company wide tweeting or starting a Facebook fan page. Without focus businesses “forget” to update websites, they post links  customers don’t care about and generally send mixed messages. It’s no coincidence focus is also the number one obstacle in any marketing project! Everything your company does involving new media – even the content – is marketing and the possibilities are endless so it’s very easy slip off track.

  1. Find out WHERE and WHAT your customers are doing online.
    A quick survey can tell you a lot! You can ask your customers as they walk in the door, hand out a short questionnaire, cold call them or whatever is appropriate for your business! Ask about websites they visit like Facebook or Youtube. Ask them how you could serve them better by being there too!Tweets U Right CUSTOMIZABLE white TEE shirtCUSTOMIZE it for your biz! @ourbiz tweets u right white tee for Men or Women. Also available various colors and in long sleeves.

  2. Set guidelines “What Would My Brand do?”
    Is your brand loud and fun, like the t-shirt above? Use your brand’s “personality” as a guide for what you should post on Twitter or Facebook. A comedy club might post jokes when a Lexus dealership would not. While B2B might connect with customers via Linkedin.com, everyone should consider starting a “brand” account on Twitter in which you only post business related updates, successes, discussion and events. Facebook is an exceptional place for small business owners to connect with customers as “friends” to exercise your personal brand. Everyone wants to know the owner!
  3. Make a plan. Check it, tweak and repeat.
    You never really know what any given moment will bring, so executing a plan might be just be your biggest challenge! Whatever you decide to do, make sure you sit down with the calendar you really rely on and schedule it! Schedule daily or weekly updates for Facebook, plan out the next 3 months worth of recipes for your blog. Keeping the plan simple and making it a priority will improve your chances for success tenfold. Create ways to measure your success so you cannot fail! If you were to create a goal to get your regular customers to be your friends on Facebook by sending them email invites you should check your progress in a month or so. If your efforts are stalled tweak your approach. Consider handing out social media business cards, direct mail or contesting. The point is, keep on eye on your progress and tweak it if it isn’t working.

Need help with your online product, projects or marketing? There are many free programs available for scheduling tweets and Facebook statuses and there are ways to have your social media sites monitored (for free) as well. If you cannot be active on the sites, please seek out other solutions because at the minimum you should be reasonably “accessible.” If you are asked questions or worse, taken to task, you need to be aware and you need to respond!

If you need help, there are a lot of resources “out there”  that are very cost effective and you’re welcome to shoot me an email or begin a discussion right here in the comments.

Good luck!

@richardbouchez

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Richard Bouchez is a certified Inbound Marketing professional specializing in Social Media Marketing & New Media content development. Richard’s web, audio & video work has been honored with Emmy, Promax & CBA awards.

Big idea? Itching to execute? Now what?

You’re sound asleep in the middle of the night. You wake in a cold sweat because you’ve got it! There it is, the golden marketing idea that will bring the masses to your door! So, where do you go next? Who’s going to execute it? Is it even realistic?

I’d like to introduce you to mFormer.com because I think their concept could help a lot of people get started on marketing projects big or small. Their new online resource for locating a wide range of marketing services and vendors could be especially helpful for business owners and marketers who lack they’re own marketing departments. mFormer.com also offers a free referral service, you can submit your project and they will get you started with vendor suggestions. If you’re a marketer you can create a free listing in their directory here.

SHOP AROUND: Whether you want to start at Facebook community, flyer a neighborhood or spread viral videos, don’t be afraid to schedule face to face or phone interviews with numerous marketers. Even seasoned marketers learn more about  projects just by requesting bids and occasionally you may find out a project is more affordable than you thought! If you  can’t hire out an entire project it’s a great idea to hire an experienced marketer as a project manager. They can help shape your idea, evaluate the folks you want to involve or simply layout guidelines and directions for you follow.

AVOID “DIY” MARKETING PITFALLS: Like many projects, marketing projects are often more complicated that initially thought which makes them more expensive in time & dollars! Let’s face it, everyone’s trying to save a buck and most don’t have a choice, but many projects are better not done than done “on the cheap.”

avoid marketing mistakes

Try to avoid:

  • Taking on too much. Whether it’s you or your staff, everyone makes this mistake and it’s an opportunity killer! You can get sloppy, distracted and so can your staff. Be fair to yourself, can you really make this project a priority?
  • Recruiting your sister, cousin, uncle or the next door neighbor’s kid for “skilled labor.” Even if they are Photoshop experts, for example, “free labor” tend to miss the big picture. Designs tend to lack brand consistency or worse.
  • Handing over Facebook, Twitter or LinkedIn accounts to interns! This is your identity & reputation we’re talking about. It’s also an opportunity for you to listen to your customers!

What’s your story? Got a horror story from a project you should have hire out or tips on hiring the right company for the job? Please share in the comments.

While I have no direct affiliation with mFormer.com and I have not used their services myself, in the spirit of “transparency” I want to point out that you will find InovediaMarketing.com listed on their site in the Social Media Marketing category. We offer new & traditional media marketing services such as  multimedia project management.

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Good luck!

Richard (@richardbouchez)

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*Pen mightier then sword photo by feastoffun on flickr here

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What would they write about you?

This morning I ran across a nice article pointing out creative ways small businesses are “unique and different” which prompts me to ask “What would they write about you?”

Let’s finally admit that we’re often too geeky about our product, ads and ideas to see that the differences we’re selling may just be too subtle to be noticed by average Joe Public. Other times we may fall into the trap of putting  a lot of effort into selling product differences that, unfortunately, few folks care about. Write down a couple of your products / businesses differentiators and email them out to your colleagues, staff and friends (not your family – let’s not try to sway the vote). See what they have to say. You might just find some new unique and different facets about your own business.

So what would the local paper, a blogger or trade magazine write about your business? If they’re not writing anything… write it for them and send it to them! Well, I’ll save that advice for another day, another post.

Check out Small Hands Big Ideas here to see how some small businesses are actually standing out from the crowd. I ran across it on BackRoadsBusiness.com, which has great marketing information for and about Mom & Pop shops. Photo by Gonzalo Barrientos

-Richard

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UPDATE 10/5/09

  • Congratulations to @jwcorbett & @smallBizFunding! You were each chosen at random to win new business cards from http://www.bizcard.com! Your info will be forwarded to Bizcard.com so that they can get a hold of you and get your your prize of 250 business cards > FREE! Thank you for following @inovedia!

UPDATE 10/02/09

  • 200th follower > @marsharuth84 Congrats!
  • Announcing winners Monday!

*If you’re one of our first 200 followers on Twitter you will be automatically entered to win 500 business cards! 2 chosen at random will win!

business card giveaway courtesy of this sponsor
business card giveaway courtesy of this sponsor

InovediaMarketing.com provides clever, creative & engaging marketing solutions for small business and now you can get InovediaMarketing.com updates, information & article recommendations for small business via our new twitter account http://www.Twitter.com/inovedia or by subscribing to the following RSS feed

http://twitter.com/statuses/user_timeline/29996657.rss to learn more about RSS click here for a very informative video. Subscribing to the rss feed does not qualify you for the business card contest, you must be an active Twitter member following @inovedia

Thanks & good luck!

Richard