How to Pitch Social Media: A New Client Presentation Outline for Digital Marketers

Compelled to answer this question on LinkedIn, I thought it would probably be pretty helpful to other too, so if you’re in marketing and you’re pitching social to new clients or up the ladder internally, I hope this outline helps!

Question:

What Social Media points would you cover in “45” minutes delivery to an audience of Business men?

Answer:

  1. Why Social Media (keep this short)
    • Demonstrate the dramatic growth of social channels such as Facebook, Twitter, LinkedIn.
    • Demonstrate the growing adoption of social media by companies large & small (Coke, Bank of America, etc.)
  2. Why NOT Social MediaFree Tools Slide from Hubspot's presentation
    • You may have heard that social marketing is cheap or free. I have bad news. While the accounts and many of the tools are cheap or free, marketing via social will cost you time and it may cost you money!
    • Introduce “Myths/Realities of social media” – organic growth is actually pretty hard in social (Facebook wants you to pay so likes don’t come easy, Twitter growth comes through engagement, Social accounts actually come with an obligation to pay attention to them, etc.)
  3. Finding Success in Social Media
    • Forget about “social media” … it’s not about being social, it’s about generating leads, managing customer relations, providing customer service, generating buzz or a slew of other strategies. It’s the strategy that’s important, not the social channel – “social” is a tool not a strategy.
    • Introduce Targeting Ideal Customers
    • Introduce Content Development
  4. Case Study
    • Provide a simple case study. Consider customer service or channel growth strategies because these tend to show direct correlations between actions and understandable metrics. Examples: Company A uses LinkedIn to reach out to prospects and sees an increase in leads and conversions. Company B solves customer service issues in their channels and customers post testimonial’s thanking them.
    • If you don’t have case studies of your own, you might find a partner who can bring this experience or look to Hubspot or other Inbound Marketing folks for published case studies, usually posted to their blog or in a White Paper.
  5. Questions (the most important part):
    • Give ample question time. Try to wrap it up in 30 minutes, if you only have 45 minutes or an hour. This way the audience is sure to get what they came for and, probably more importantly, it’ll allow you to demonstrate your expertise and give you the opportunity to offer individual follow up conversations.
    • Wrap up questions 5 minutes before your out time to give your closing statement!
  6. Final Thoughts
    • -You don’t need a Social Strategy, you need a digital strategy!
    • -Jump in, but listen before you start chatting up the channels. Walk, crawl, run.
    • -Get help! A Social Strategist can get help walk you through the process, saving saving you time and headache by identifying results driven opportunities for your business online, optimizing your social sites, training you on the tools that will integrate social use into your (or your staff’s) day and help you set measurable benchmark’s so you’ll know if you’re on the right track.
    • -Social can help you generate leads, connect you with customers & help you grow your business.

    Walk, Crawl, Run - Content Curation
    Photo credit http://www.BethKanter.org

Let us know if you found this useful, I’d love to get your feedback, suggestions and tips on presenting social. Given a presentation you love or found one you want to share? Leave a link!

If you’re just sitting down to write one – good luck!

Richard

@richardbouchez

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10 Days Left to Enter 2011 Business Plan Competition for $10,000

One simple message – but an important one. As of today only 8 days to enter a 3 page template to compete in our annual business plan contest for $10,000 in cash prizes. JULY 1ST DEADLINE

(businessplans@cityofchicago.org for help)

Enter our contest using the official Business Plan Entry Template

Click below, for complete information and frequently asked questions

———-

Exhibitor Space Filling Fast – 2011 Small Business Expo

Please save the date. Friday, Oct. 7th for the 2011 Expo. Chicago’s biggest day for small business.  Only 2 sponsorships left – this will be the biggest year ever! (businessplans@cityofchicago.org for help)

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*Information from:

Office of the City Treasurer

Stephanie Neely Treasurer Contact: Public Affairs

(312) 744-8122

**InovediaMarketing.com is proud to be anambassador for the 2010 City of Chicago Small Business Expo. Follow @inovedia on Twitter for updates and information! Please add us to your RSS reader here. >>click here for a tutorial on using RSS.

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Business Plan Contest and Free Workshops! Small Business Expo 2011

City Treasurer Announces “Business Plan Contest” 

and Free Workshops! 

Expo Exhibitor and Sponsorship Reservations can be taken

FREE Business Plan Writing Workshops
We are offering four FREE evening seminars to help you turn your business idea into a business plan.
 

5/25 – Harris Bank
6/1 – CCV
6/8 – Near West Side / Mabel Manning Library
6/15 – Chatham Business Association

2011 Business Plan Contest Launches!
 Chatham Business Association
Do you think you have a winning business plan? ENTRY DEADLINE JULY 1st.
plan?  Enter our contest to find

Expo

2011 Small Business Expo

Friday, Oct. 7th

UIC Forum

Paid Reservations for Expo sponsorship and booth space are being accepted.

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*Information from:

Office of the City Treasurer

Stephanie Neely Treasurer Contact: Public Affairs

(312) 744-8122

**InovediaMarketing.com is proud to be anambassador for the 2010 City of Chicago Small Business Expo. Follow @inovedia on Twitter for updates and information! Please add us to your RSS reader here. >>click here for a tutorial on using RSS.

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ANNOUNCEMENT FREE Chicago Business Expo 2011!

City of Chicago Treasurer's Office
Spring Small Business Highlights

Stephanie D. Neely

Treasurer
City of Chicago
In This Issue
One Hour Mentor

Quick Links


Join Our Mailing List
Small Business Expo will be Held October 7th at U.I.C. Forum
The City Treasurer’s Office is proud to announce Friday, October 7th as the date for the 2011 Expo. Our 130 exibitor booths will sell out fast, and you may reserve yours by emailing businessplans@cityofchicago.org

Watch for updates at:
www.chicagocitytreasurer.com

The “One-Hour-Mentor” Program for Chicago Small Business
One of our most popular programs returns! Hurry this event always fills fast. Chicago business leaders will join 80 Chicago Small Business Owners on Friday, May 13th at 10am in the loop. The one hour brainstorming and problem solving session is free but you must sign up via businessplans@cityofchicago.org
For the latest please watch our website.

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*Information from:

Office of the City Treasurer

Stephanie Neely Treasurer Contact: Public Affairs

(312) 744-8122

**InovediaMarketing.com is proud to be anambassador for the 2010 City of Chicago Small Business Expo. Follow @inovedia on Twitter for updates and information! Please add us to your RSS reader here. >>click here for a tutorial on using RSS.

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Free VS Self Hosted Blogs for Business: What should you do?

The follow blog post is a response to Self Hosted Blogs for Business which is paraphrased in the quote below, taken directly from the site. Do you agree? Where is your business blog hosted? Please weigh-in with your thoughts in the comments!

WordPress.com and Blogger Blogs

WordPress.com and Blogger Blogs are hosted and essentially controlled by WordPress and Blogger web sites. They are free to use and very quick to set up, you can be Blogging in minutes. However, from a business perspective that is where the benefits end.

My response

Wow. While there are some very GOOD reasons for businesses to use self hosted blogs here, I strongly disagree with your this stand on using self vs free blogs for business.

Especially considering small to medium sized businesses, your very short list of benefits is not at all where the benefits end. There are many more good reasons for businesses to consider using free community blogs including: cost effectiveness (from so many areas), content testing, free SEO (yes SEO) and free relevant promotion within passionate blogging communities, just to name a few. Big or small, if you don’t need to serve ads and your primary reason for blogging is organic SEO, a free blog may be ideal. A self hosted blog may be overkill.

Design? Yes, self hosted blogs offer more and better options, but most business only need to be sharp, functional and professional looking with basic stats for tweaking content. With a little time and effort… and maybe a little help, coaching and finesse, you can absolutely achieve this via Worpress.com (for example). Your going to need a log more time and resources available to deal with a self hosted blog.

Stats? Yes, there is absolutely better information available on self hosted blogs but that doesn’t mean you need them or you’re going to use them. If you’re driving traffic to your website, in many cases the stats supplied by the free blog combined with your website stats, that are hopefully provided by Google Analytics or better, will suffice.

You CAN move to a self hosted blog later.

Choice between free and self hosted should be based on what’s appropriate for your strategy and not based on bells and whistles.

More often than not, bells and whistles just create more noise.

Thanks,
@richardbouchez

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Richard A. Bouchez | Social Media Specialist | New Media Production Richard Bouchez is a certified Inbound Marketing professional specializing in Social Media Marketing & New Media content development. Richard’s web, audio & video work has been honored with Emmy, Promax & CBA awards.

DAILY SOCIAL MEDIA MARKETING TIPS FOLLOW @INOVEDIA ON TWITTER!

Who has the best Elevator Speech in Chicago? Free booth at 2010 Small Business Expo and – $500 cash to winner

*Original communication from Office of the City Treasurer
*Please sign up for email updates from InovediaMarketing.com (upper left)

Who has the best Elevator Speech in Chicago?

Free booth at 2010 Small Business Expo and – $500 cash to winner

The Chicago City Treasurer’s Office has announced the kick off for the 2010 Elevator Pitch Contest. Two keys to success in business are a great business plan – and a great elevator speech.

What is an elevator speech? A clear and concise summary of: 30 seconds or less – of your business and why your service or product is important.

ENTER the Elevator Pitch Contest now and win $500 cash from Crowdspring and a free exhibitor booth ($350 minimum value) at the City Treasurer’s Small Business Expo on July 16th, 2010. http://www.crowdspring.com/project/2282789_city-of-chicago-elevator-pitch/details/

The Treasurer’s Office will partner with Chicago technology leader crowdSPRING this year and entries will be taken online. 1. Click the City Logo asking for business plans at www.crowdspring.com 2. Create a Username and Password – hit the “Participate Now link” 3. Submit

See the winning 2009 submission– “Chicago Chocolate Tours” at http://chicagocitytreasurer.com/events/elevatorspeechvideo1.htm

Take an elevator ride with City Treasurer Stephanie Neely and see a 45 second explanation of the contest.

http://chicagocitytreasurer.com/events/elevatorspeechvideo2.htm

Treasurer Neely adds, “Our mission is to help Chicago small business and we are proud to add the element of an elevator pitch contest to our existing business plan competition to stress the fundamentals of business success.”

About the City Treasurer’s Small Business Programs – 2-2-1

2-2-1: Two Contests – Two Free Workshop Events – 1 Great Expo

  • Elevator Speech Contest – ongoing
  • The Business Plan Competition —ongoing – $10,000 in prizes
  • Free Business Mentor Workshops —with Chicago business leaders
  • Free Business Plan Workshops (Every Wednesday in March)
  • Small Business Expo 2010, Friday, July 16 at the UIC Forum.

Full details posted on www.chicagocitytreasurer.com

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*Information from:

Office of the City Treasurer

Stephanie Neely Treasurer Contact: Public Affairs

July 02, 2008 (312) 744-8122

**InovediaMarketing.com is proud to be 2009 ambassador for the City of Chicago Small Business Expo. Follow @inovedia on Twitter for updates and information and daily Social Media Marketing tips for business!

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Chicago Small Business Expo Updates: $10K Biz Plan Competition, FREE One-Hour Mentor Seminars

*Original communication from Office of the City Treasurer
*Please sign up for email updates from InovediaMarketing.com (upper left)

We hope 2010 is off to a great start for you.  We are already planning our 2010 Small Business Expo – and proud to announce the Business Plan Competition is underway! $10,000 in Cash Prizes

The 10 finalists will be named in April and  the top three winners of the Business Plan contest will be announced a the City Treasurer’s Small Business Expo.  The Business Plan Competition gives entrepreneurs and start-ups the opportunity to submit a 2 page written executive summary and win money and prizes that consist of resources and mentoring sessions critical to a new business.  Competitors will have until Monday, April 5th to enter.  Full details
http://www.chicagocitytreasurer.com/AnnouncementRetrieve.aspx?ID=39018

Act now by signing up for one of our series of FREE- Business Plan Writing Workshops announced in support of Business Plan Competition.

Also, FREE- One-Hour Mentor seminars have been announced allowing small business owners to brainstorm with Chicago Business Leaders.  A free forum to advise and consult Chicago Small Business Owners.  Registrations are now being accepted on our site (these fill up fast).

Soon to be officially announced- “Elevator Pitch Contest” Can you explain and sell your business in 30 seconds? A concise-convincing “Elevator Pitch” is key to networking and success.

Please save the date – Small Business Expo – Friday, July 16th at the UIC Forum.

Quick reminder: Chicago Money Smart Week – April 16-23rd (Over 500 free money management classes expected)

Bookmark and Shareclick to share

*Information from:

Office of the City Treasurer

Stephanie Neely Treasurer Contact: Public Affairs

July 02, 2008 (312) 744-8122

**InovediaMarketing.com is proud to be 2009 ambassador for the City of Chicago Small Business Expo. Follow @inovedia on Twitter for updates and information and daily Social Media Marketing tips for business!

Please add us to your RSS reader here. >>click here for a tutorial on using RSS.

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