Wish you could create that contagious viral video that instantly hits a million views and gets EVERYONE talking?
Me too!
The reality though, it seems, is that neither you or I have the budget or the time to pursue that strategy! So then what?
Well, let’s look at devising a more systematic approach to dramatically improving your chances of getting found & shared without purely gambling on success.
A note about YouTube videos.
Since YouTube is the big kid on campus, and you’ll probably spend a lot of time there researching, it’s important to note that the “view” number may seriously skewed by mentions on traditional media, links to popular websites, the age of the video or other “campaigns” implemented to boost the count. A site or video that is promoted to the front page of social news site Digg.com, for example, can get pummeled with a million hits, but the traffic is best described as “non-converting.” Users come for the content in droves, but they don’t don’t buy or even click around! If you’re Coke or Pepsi, this might be fine. You’ll add it to the “branding” line in your budget and call it a day, but we’re talking about driving clicks that count!
3 ways to using viral videos to drive quality traffic at a low cost.
- Benefit Driven Videos: Providing specific value to current & potential customers through “How to videos” or Podcasts is a great way to gain traction with your ideal customer! If you really know your customers, this one’s almost a no-brainer!
- User Generated Content: This is usually done with contesting of some type, perhaps with a product or other motivating factor can energize users and compel them to upload their own videos per your request. If the prize is interesting enough, this could create quite a bit of buzz for your brand!
- Loud Cheap Different: Look very closely at all of your current videos, your competitors videos as well as everything you can find related to your category on YouTube and everywhere else. Then run the other way! Create something totally insanely different! Ensure that it stands out! Totally focus on creating a video geared solely toward making an impact on your target customer and, to ensure that this video “gets traction,” plan on promoting it using a keyword buys! Prepare to be loud & brash or prepare for disappointment!
As in any Word of Mouth Marketing campaign, the key to a successful viral video is in the impact it makes on customers. Viral videos need to drive emotion or offer significant value in order to be spread from person to person, but they do not need to be expensive to produce! There are great low cost / high impact examples in Cheap & Easy Web Videos You can do Too
Oh, btw, if you create a video and it “goes viral” with a million hits and it gets everyone talking… let’s call it a bonus!
Also, here’s an amazing and well vetted resource for you > Marketers Need to Understand the Power of Viral Videos
Thanks for stopping by!
@richardbouchez
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Richard Bouchez is a certified Inbound Marketing professional specializing in Social Media Marketing & New Media content development. Richard’s web, audio & video work has been honored with Emmy, Promax & CBA awards.
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Got tips or tricks for creating killer videos? Sound off and share in the comments!
Good luck!
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…and why would (I) my business use it?
The same reasons that make Twitter so popular are those that make describing twitter problematic.
While that might not makes sense at first glance, once you realize that Twitter has no real product direction or single “primary use” you may begin to realize just how difficult it is to describe (and figure out) Twitter’s relevance as a businesses tool.
Here’s a parallel challenge:
- Come up with one blanket statement that clearly describes what our existing land line phone systom does.
Why is that a challenge? Well, in your description you will have had to include all uses of consumer land line phones such as fax transmission, internet connections, VOIP phone line connections, 911 ermergency services, automated home alarm warning services, etc. So, that being said, please consider the technology of Twitter just as complex.
That’s all great, but WTF is Twitter?
The direct answer: Twitter is whatever you can make of it.
That’s probably disappointing, but its absolutely the reason people say things like “I’m still figuring Twitter out” or “trying to get used to Twitter” or “I don’t get it.” The unfortunate fact is, once you create your account you are stuck trying figure out what to do with little to no direction and that takes time most people don’t have. Fortunately there are a lot of folks, like myself, willing to spend way too much time writing stuff like this and trying to help out:-)
10 things you can do with Twitter (for free):
- Connect with fans using Twitter by offering relevant information.
- Provide updates on your product for active Twitter users (millions & growing).
- Improve your website by posting updated information to your site via Twitter (RSS) fed widget.
- Offer scheduled information to anyone interested. May included daily, weekly or random information to customers which could include specials, coupons,
- Follow experts in many industries for fresh information as it happens.
- Post last minute deals, specials, emergency information, etc. to customers or other interested parties (because users choose to follow you we can assume they are “interested”).
- Update any RSS capable reader or product connected to the internet.
- Get found in real-time keyword searches. *Google, Bing and other search engines are adding Twitter search results to their own first page results and further integration is ongoing.
- Have your “tweet” reposted in the streams of organizations followed by tens, hundreds, thousands or even millions of passionate people.
- Publicly comment on anything.
So why use Twitter?
First and foremost, because the simple act of posting information on Twitter significantly increases the chances of being found in search engines and because using Twitter as one of your marketing channels makes for a great introduction to using Twitter.
What did I miss? Got more ways to use Twitter? Do you disagree? Please add your thoughts and ideas in the comments.
If you like this explanation, please link to it in your blog posts > Twitter
Good luck,
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Small Business Week In Chicago
6:00pm – 6:30pm -Operating lean and efficiently. All you need to change your personal and business finances are “The Plan and $1.”
Social media is the wave of the future towards helping expand and grow your business.
Get started today by attending this FREE event.
Join us at our FREE 9th annual Small Business Expo on Friday, July 16, 2010 at UIC Forum (Halsted & Roosevelt) from 8:30 a.m. – 3:30 p.m.Over 30 workshops, network with other small business owners.
*Information from:
Office of the City Treasurer
Stephanie Neely Treasurer Contact: Public Affairs
(312) 744-8122
**InovediaMarketing.com is proud to be 2009 ambassador for the City of Chicago Small Business Expo. Follow @inovedia on Twitter for updates and information and daily Social Media Marketing tips for business!
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You may also be interested in these InovediaMarketing.com articles:
- DIY PR: How to pitch your news story idea and get news coverage!
- Creating Web Video That’ll Work for Your Business
- 10 EASY Ways to Inject Twitter and Facebook into Everyday Business!
- 3 Ways to Laser Focus Your Business for Twitter, Facebook and Linkedin.
- Create Amazing Mind Blowing Business Cards NOW!
- Cheap & Easy Web Video You Can Do Too!
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There are less than 10 days to enter the City Treasurer’s 2010 Business Plan Competition. Submit your two page executive summary by April 5th, for your chance to share in $10,000 in prizes and be featured in the media. Visit www.chicagocitytreasurer.com BUSINESSCONTEST.
Winners will be announced at the Small Business Expo, July 16th at the UIC Forum.
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*Information from:
Office of the City Treasurer
Stephanie Neely Treasurer Contact: Public Affairs
March 26th, 2010 (312) 744-8122
**InovediaMarketing.com is proud to be 2009 ambassador for the City of Chicago Small Business Expo. Follow @inovedia on Twitter for updates and information and daily Social Media Marketing tips for business!
Please add us to your RSS reader here. >>click here for a tutorial on using RSS.
You may also be interested in these InovediaMarketing.com articles:
- DIY PR: How to pitch your news story idea and get news coverage!
- Creating Web Video That’ll Work for Your Business
- 10 EASY Ways to Inject Twitter and Facebook into Everyday Business!
- 3 Ways to Laser Focus Your Business for Twitter, Facebook and Linkedin.
- Create Amazing Mind Blowing Business Cards NOW!
- Cheap & Easy Web Video You Can Do Too!
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Will we see you at the top in Chicago business?
The 2010 Business Elevator Pitch Contest entry deadline is 3/18!
Can you write a: 30 pitch that clearly sells and explains your business?
Enter your :30 script:
http://chicagocitytreasurer.com/events/elevatorspeechvideo2.htm
More information:
http://www.chicagocitytreasurer.com/events/elevatorspeech.htm
Expert feedback – winner gets cash and a free booth at the City Treasurer’s Small Business Expo, Friday, July 16th at the UIC Forum.
Get on the doors are closing!
Full details posted on www.chicagocitytreasurer.com
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*Information from:
Office of the City Treasurer
Stephanie Neely Treasurer Contact: Public Affairs
July 02, 2008 (312) 744-8122
**InovediaMarketing.com is proud to be 2009 ambassador for the City of Chicago Small Business Expo. Follow @inovedia on Twitter for updates and information and daily Social Media Marketing tips for business!
Please add us to your RSS reader here. >>click here for a tutorial on using RSS.
You may also be interested in these InovediaMarketing.com articles:
- DIY PR: How to pitch your news story idea and get news coverage!
- Creating Web Video That’ll Work for Your Business
- 10 EASY Ways to Inject Twitter and Facebook into Everyday Business!
- 3 Ways to Laser Focus Your Business for Twitter, Facebook and Linkedin.
- Create Amazing Mind Blowing Business Cards NOW!
- Cheap & Easy Web Video You Can Do Too!
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FOR CHICAGO SMALL BUSINESS
City Treasurer’s FREE Annual Small Business Expo is set for Friday, July 16th at the UIC Forum from 8:30am-3:30pm. Network with over 2,000 fellow small business owners, 120 highly selected exhibitors and a full day of free expert workshops designed to grow your business. Learn more at http://www.chicagocitytreasurer.com
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