Free VS Self Hosted Blogs for Business: What should you do?

The follow blog post is a response to Self Hosted Blogs for Business which is paraphrased in the quote below, taken directly from the site. Do you agree? Where is your business blog hosted? Please weigh-in with your thoughts in the comments!

WordPress.com and Blogger Blogs

WordPress.com and Blogger Blogs are hosted and essentially controlled by WordPress and Blogger web sites. They are free to use and very quick to set up, you can be Blogging in minutes. However, from a business perspective that is where the benefits end.

My response

Wow. While there are some very GOOD reasons for businesses to use self hosted blogs here, I strongly disagree with your this stand on using self vs free blogs for business.

Especially considering small to medium sized businesses, your very short list of benefits is not at all where the benefits end. There are many more good reasons for businesses to consider using free community blogs including: cost effectiveness (from so many areas), content testing, free SEO (yes SEO) and free relevant promotion within passionate blogging communities, just to name a few. Big or small, if you don’t need to serve ads and your primary reason for blogging is organic SEO, a free blog may be ideal. A self hosted blog may be overkill.

Design? Yes, self hosted blogs offer more and better options, but most business only need to be sharp, functional and professional looking with basic stats for tweaking content. With a little time and effort… and maybe a little help, coaching and finesse, you can absolutely achieve this via Worpress.com (for example). Your going to need a log more time and resources available to deal with a self hosted blog.

Stats? Yes, there is absolutely better information available on self hosted blogs but that doesn’t mean you need them or you’re going to use them. If you’re driving traffic to your website, in many cases the stats supplied by the free blog combined with your website stats, that are hopefully provided by Google Analytics or better, will suffice.

You CAN move to a self hosted blog later.

Choice between free and self hosted should be based on what’s appropriate for your strategy and not based on bells and whistles.

More often than not, bells and whistles just create more noise.

Thanks,
@richardbouchez

Bookmark and Shareclick to share this post

Richard A. Bouchez | Social Media Specialist | New Media Production Richard Bouchez is a certified Inbound Marketing professional specializing in Social Media Marketing & New Media content development. Richard’s web, audio & video work has been honored with Emmy, Promax & CBA awards.

DAILY SOCIAL MEDIA MARKETING TIPS FOLLOW @INOVEDIA ON TWITTER!

Advertisements

How to: Make Facts and Figures Fascinating and Friendly! Web, Broadcast, Print, Powerpoint

A better way to showcase stats
Better ways to show off stats!
*updated 6/15/10 scroll all the way down for bonus links to infographics including 40 fantastic infographics!

Ok, you’re excited! You’ve done the research to turn up sales figures that will turn heads but what the heck are you going to do with a list of arbitrary numbers on a spreadsheet?!? How do you turn a dry static stat riddled excel sheet into a sea of emotional sizzle??? Well, if you haven’t met already, let me introduce you to the “Infographic” and it’s video partner.

Below you’ll find examples of entertaining, fascinating and powerful visuals that were surely, at one point, completely boring piles of facts & figures!

The INFOGRAPHIC VIDEO: This is a great example of how to shape research into a series of powerful examples everyone can relate.

The INFOGRAPHIC: Without a doubt the combination of rapid growth & the “measurement factor” of online advertising is driving the buzz surrounding social networking but, even still, there are few LESS interesting things than web stats! Here’s a great way to showcase figures that would be otherwise eye glazing. Click for a larger view.

Facebook: What You Probably Didn't Know
Infographic Facebook: What You Probably Didn't Know

[Source: Online PhD Programs for MashableMashableMashable.com]

Infographic The Tiger Woods Economy
Infographic The Tiger Woods Economy

 

Amazing way to showcase stats
Great infographic on match making

 

 

5 More Infographics

The Truth About Impulse Shopping [Infographic]

How Are Teens Using Their Cell Phones? [infographic]

The 20 Best Companies to Work for in 2010 [Infographic]

Everything You Need To Know About Twitter (Infographic)

The Facebook Story In An Infographic

Got great examples for ways to showcase stats in pics or videos? Love to see them! Please share in the comments!

Bonus “how to” link: The Anatomy of an Infographic: 5 Steps to creating a powerful visual

BONUS #2: @GuyKawasaki: 40 fantastic infographics http://is.gd/cPz2W

Good luck!

@richardbouchez

Bookmark and Shareclick to share this post

Check out Social Media Profile Business Cards>>>

Social Profile Card > "We're @" on front &  Twitter, Facebook & Linkedin on back!

Social Profile Business Card tf 2.0 Back logo profilecard

 

Richard Bouchez is a certified Inbound Marketing professional specializing in Social Media Marketing & New Media content development. Richard’s web, audio & video work has been honored with Emmy, Promax & CBA awards.

How can we help you?

Inovedia Marketing provides the following services, how can we help you?

Social Media Marketing

  • We provide training, monitoring, blogging & copy writing services which means we can just get you started or manage and build your social networking efforts!

Multimedia Production

  • Let us create your web videos! We have Emmy award winning talent and the know how to create high quality videos & podcasts on a budget. For bigger projects, our access and established relationships with full service facilities means the sky is the limit!

Web Design & New Media Development

  • Put the web to work for you! From tweaks to complete redesigns, we’ll transform your website into an engaging resource your ideal customers will frequent! Ask how we can deliver highly target-able audiences to your door through new media product development! We can extend your brand, drive traffic and multiply your reach!

General Creative Services

  • Copy-writing, design services, online and traditional marketing campaign development, contest creation & management. Ad creation including banner ads, print, radio, television, newspaper and direct mail.

Email: InovediaMarketing at gmail dot com

Twitter: @inovedia

 

Richard Bouchez is a certified Inbound Marketing professional specializing in Social Media Marketing & New Media content development. Richard’s web, audio & video work has been honored with Emmy, Promax & CBA awards.

Direction & Registration Link: Chicago Small Business Expo July 17th

*Reposted from Chicago City Treasurer.com

Friday, July 17, 2009

8:00 a.m. – 3:30 p.m.

Register Now

UIC Forum

725 West Roosevelt Road (directions)

Entrance on Roosevelt and Union Street

UIC Parking Map UIC Parking Map (417 KB)

Parking Voucher Parking Voucher (52 KB)

Attendees – ample parking is located two blocks west of the UIC Forum at 1135 S. Morgan St. Lot 5. – at a discounted price of $6.75. The discount is for Lot 5 only.

For additional information, call (312) 744-EXPO (3976)

Bookmark and Shareclick to share

*Information from:

Office of the City Treasurer

Stephanie Neely Treasurer Contact: Public Affairs

July 02, 2008 (312) 744-8122

**InovediaMarketing.com is proud to be an ambassador for the 2009 City of Chicago Small Business Expo. Follow @inovedia on Twitter for updates and information!

Please add us to your RSS reader here. >>click here for a tutorial on using RSS.

You may also be interested in these InovediaMarketing.com articles:

inno-banner-engaging-sm-biz

Be an Ambassador! Chicago Small Business Expo

SMALL BUSINESS EXPO FRIDAY, JULY 17th – Be an Expo Ambassador

*Register now for Friday’s Small Business Expo!

Chicago City Treasurer Stephanie D. Neely is proud to announce the launch of the 2009 Small Business Expo Ambassador Program. Latest research being used by the Flashpoint Academy of Chicago indicates the in this world of social media – 55% of people get their news from their friends and family!

In the spirit of a new generation of communication –

EXPO AMBASSADORS ARE – Those groups helping communicate our message about the Free Small Business Expo on Friday, July 17th at the UIC Forum to their networks of 250 or more. These links will remain listed through the EXPO.

Any group getting 25 mentions or more will be listed on the EXPO AMBASSADOR Page of the City Treasurers Website – throughout 2009

IF YOU WOULD LIKE TO BE AN EXPO AMBASSDOR EMAIL businessplans@cityofchicago.org

www.chicagocitytreasurer.com

  1. Steve Bernas – President and the team – Better Business Bureau Chicago and Northern Illinois www.bbb.org
  2. Richard Bouchez – CEO- www.InovediaMarketing.com
  3. Rosemary Reeves – CEO – www.womeneye.com

Bookmark and Shareclick to share

*Information from:

Office of the City Treasurer

Stephanie Neely Treasurer Contact: Public Affairs

July 02, 2008 (312) 744-8122

**InovediaMarketing.com is proud to be an ambassador for the 2009 City of Chicago Small Business Expo. Follow @inovedia on Twitter for updates and information!

Please add us to your RSS reader here. >>click here for a tutorial on using RSS.

You may also be interested in these InovediaMarketing.com articles:

inno-banner-engaging-sm-biz