How to Pitch Social Media: A New Client Presentation Outline for Digital Marketers

Compelled to answer this question on LinkedIn, I thought it would probably be pretty helpful to other too, so if you’re in marketing and you’re pitching social to new clients or up the ladder internally, I hope this outline helps!

Question:

What Social Media points would you cover in “45” minutes delivery to an audience of Business men?

Answer:

  1. Why Social Media (keep this short)
    • Demonstrate the dramatic growth of social channels such as Facebook, Twitter, LinkedIn.
    • Demonstrate the growing adoption of social media by companies large & small (Coke, Bank of America, etc.)
  2. Why NOT Social MediaFree Tools Slide from Hubspot's presentation
    • You may have heard that social marketing is cheap or free. I have bad news. While the accounts and many of the tools are cheap or free, marketing via social will cost you time and it may cost you money!
    • Introduce “Myths/Realities of social media” – organic growth is actually pretty hard in social (Facebook wants you to pay so likes don’t come easy, Twitter growth comes through engagement, Social accounts actually come with an obligation to pay attention to them, etc.)
  3. Finding Success in Social Media
    • Forget about “social media” … it’s not about being social, it’s about generating leads, managing customer relations, providing customer service, generating buzz or a slew of other strategies. It’s the strategy that’s important, not the social channel – “social” is a tool not a strategy.
    • Introduce Targeting Ideal Customers
    • Introduce Content Development
  4. Case Study
    • Provide a simple case study. Consider customer service or channel growth strategies because these tend to show direct correlations between actions and understandable metrics. Examples: Company A uses LinkedIn to reach out to prospects and sees an increase in leads and conversions. Company B solves customer service issues in their channels and customers post testimonial’s thanking them.
    • If you don’t have case studies of your own, you might find a partner who can bring this experience or look to Hubspot or other Inbound Marketing folks for published case studies, usually posted to their blog or in a White Paper.
  5. Questions (the most important part):
    • Give ample question time. Try to wrap it up in 30 minutes, if you only have 45 minutes or an hour. This way the audience is sure to get what they came for and, probably more importantly, it’ll allow you to demonstrate your expertise and give you the opportunity to offer individual follow up conversations.
    • Wrap up questions 5 minutes before your out time to give your closing statement!
  6. Final Thoughts
    • -You don’t need a Social Strategy, you need a digital strategy!
    • -Jump in, but listen before you start chatting up the channels. Walk, crawl, run.
    • -Get help! A Social Strategist can get help walk you through the process, saving saving you time and headache by identifying results driven opportunities for your business online, optimizing your social sites, training you on the tools that will integrate social use into your (or your staff’s) day and help you set measurable benchmark’s so you’ll know if you’re on the right track.
    • -Social can help you generate leads, connect you with customers & help you grow your business.

    Walk, Crawl, Run - Content Curation
    Photo credit http://www.BethKanter.org

Let us know if you found this useful, I’d love to get your feedback, suggestions and tips on presenting social. Given a presentation you love or found one you want to share? Leave a link!

If you’re just sitting down to write one – good luck!

Richard

@richardbouchez

You may also be interested in these InovediaMarketing.com articles:

PROMOTE YOUR TWITTER & FACEBOOK!>>>
Social Profile Business Card tf 2.0 Back logo profilecard
Advertisements

TV Time for Small Business Contest ENDS TONIGHT!

“TV Time for Small Business” is your opportunity to create a video to showcase your business. Thousands of leaders, movers, and shakers from the business community will see our top 3 winning entries! The deadline is this TODAY, June 15th at midnight.

June is one of the hottest months for Chicago Small Business. Many of those who have it “Made in the Shade,” are successful because they have a great business plan. Attend free business plan writing workshops and enter our Chicago Business Plan Competition. Deadline is Friday, July 6th at 4:30 p.m.

We hope to see you Friday at “The Business Event,” and also plan on attending TECHWEEK Friday, June 22- Tuesday, June 26th.

TVTIME

In partnership with Score – Chicago, The Office of the City Treasurer is proud to offer Chicago Business Owners the opportunity to earn FREE TV TIME and share in $8,500 in cash prizes by telling us “What makes your business exceptional?” Enter here and send a link for your YouTube Video. $5,000 1st, $2,500 2nd, and $1000 3rd cash prizes.

Full details and instant entry at www.chicagocitytreasurer.com

Good luck!

Richard

**InovediaMarketing.com is proud to be anambassador for the 2011 City of Chicago Small Business Expo. Follow @inovedia on Twitter for updates and information! Please add us to your RSS reader here. >>click here for a tutorial on using RSS.

You may also be interested in these InovediaMarketing.com articles:

PROMOTE YOUR TWITTER & FACEBOOK!>>>
Social Profile Business Card tf 2.0 Back logo profilecard
add your Twitter name!

5 Simple Tips That’ll Get Your Web Videos More Views

Creating web videos? A lot of folks seem to think “if you build it, they will come” but that’s far from true – in fact, making the thing is just the beginning. Now you need to promote it (or them) and here are 5 tips to get you started…

  1. Post your videos to your blog and (this is the important part) include a bullet pointed outline in text for folks watching your videos – this will help your search rankings on Google and give folks who can’t watch your video reasons to save your video for later!
  2. No blog? Email your vendors, for example, and ask them to use your video as a “guest post” on their blog or share it in their company email!
  3. Create a slideshow version of your video – include a link to the video in the slideshow.
  4. Submit your videos to YouTube, Vimeo and other social and bookmarking sites – using relevant keywords in your title, description and tags is extremely important!
  5. Come up with a marketing plan for your video – You may not feel like you have time for brainstorming and planning, but mapping out even a loose video strategy around each video will save you a lot of time & headache down the road. In fact, this is so important it’s the one area where I even recommend hiring a marketer to help if you really can’t make the time. Here are a few bonus tips for video planning:
  • Focus your efforts on 1 target audience.
  • Look for tie-in opportunities, such as holidays, product launches, local/national news or events, etc.
  • Embed your video in an email & send it out to your list – make sure you clearly ask for “likes,” ratings and shares!

Hope that helps!

Richard Bouchez
@richardbouchez
Social Media Specialist for EZWebPlayer.com

Originally posted on the EZWebPlayer blog

You may also be interested in these InovediaMarketing.com articles:

PROMOTE YOUR TWITTER & FACEBOOK!>>>
Social Profile Business Card tf 2.0 Back logo profilecard

 

TV Time for Small Business Win $8500 in prizes, TV exposure, and expert mentoring.

(*From ScoreChicago.org)

“TV Time for Small Business” contest co-sponsored by SCORE Chicago – we are accepting videos where local business owners tell us, “WHAT MAKES YOUR BUSINESS EXCEPTIONAL.”

Videos will be screened and judged by experts to determine who shares in $8,500 in cash prizes, wins 1 in 10 free TV slots on CAN-TV and expert business mentoring with SCORE Chicago.

If you would like to participate, please upload your 30-60 second video to “YouTube,” and then copy the link and submit it in this entry form. Please bear in mind that should your video be selected as a finalist, we will require the actual video file to be submitted.

Good Luck – Hurry contest ends at Midnight June 15th.

Interested in entering? Here is a link to get started.

**InovediaMarketing.com is proud to be anambassador for the 2011 City of Chicago Small Business Expo. Follow @inovedia on Twitter for updates and information! Please add us to your RSS reader here. >>click here for a tutorial on using RSS.

You may also be interested in these InovediaMarketing.com articles:

PROMOTE YOUR TWITTER & FACEBOOK!>>>
Social Profile Business Card tf 2.0 Back logo profilecard

 

Deadline to Enter the 2012 Small Business Online Marketing Contest!

UPDATE!

*One more day! The Treasurer’s office has extended the deadline until Friday! Good luck!

Social Media Campaign Contest Registration from the Chicago City Treasurer’s Office Website…

Contest Logo

The City of Chicago Treasurer’s Office is recognizing excellence in Online Marketing!

We know that small businesses and organizations in Chicago spend a lot of their valuable time on marketing campaigns that look fantastic and achieve great, measureable results. That’s why we decided to honor their dedication to Email Marketing.

Remember to make sure you have approval from your company before submitting your campaign.

Entries will be judged on:

  • Originality of Concept – Does the email/campaign introduce a great new idea? (i.e. an interesting promotion or cause).
  • Polish and Appeal – Is the email/campaign easy to use and aesthetically appealing?
  • Clarity – Is the email/campaign easy to understand?
  • Effectiveness – Was the email/campaign effective and did it drive results?

The categories to be awarded are:

  • 1st Place: $2,500 + Free Constant Contact Account for a year
  • 2nd Place: $1,000 + Free Constant Contact Account for a year
  • “Rookie” Award: Free Constant Contact Account for a year
There is still time to enter!!
To enter, simply click the button below and fill out the information.  You will then upload examples/screenshots/files of your campaign, and you’re done!

Good luck!

Richard

**InovediaMarketing.com is proud to be anambassador for the 2011 City of Chicago Small Business Expo. Follow @inovedia on Twitter for updates and information! Please add us to your RSS reader here. >>click here for a tutorial on using RSS.

You may also be interested in these InovediaMarketing.com articles:

PROMOTE YOUR TWITTER & FACEBOOK!>>>
Social Profile Business Card tf 2.0 Back logo profilecard

Client News: EZWEBPLAYER Launches Unlimited Video Player at CES

Press Release

For Immediate Release

CES goers can see launch of new online video platform solution offering unlimited video uploads, bandwidth and storage; usage backed by Amazon CloudFront with no branding or advertising.

Chicago, IL, January 5, 2012 — EZWebPlayer today announces the release of the new unlimited video hosting solution for consumers which brings unlimited video storage, uploading, and bandwidth without branding and advertising. This service provides tremendous value to consumers that have only had access to free branded solutions in the past. The 2 year old company harnesses the immense scale and robust infrastructure provided by Amazon CloudFront to deliver premium services at a low monthly cost.

With the inclusion of a video camera in so many new devices from iPads to helmet cams, most consumers are walking around with a video camera in one form or another these days. It’s not difficult to upload your video online, but the real question comes down to Branding, Advertising and Privacy.

CEO Clint Pollock says, “Before EZWebPlayer, consumers only had access to branded, free solutions that painted advertising all over their content. Now, everyone has access to a fully featured, unbranded solution, with NO ADVERTISING for one low, flat fee; lower priced than a cheap lunch for two.”

The new EZWebPlayer functionality includes video channels, social sharing, e.g., publishing to Facebook and other social destinations, and enhanced mobile support for iPhone, iPad, and Android.

As more consumers look for ways to manage, store and deliver video, for the first time, consumers can enjoy Enterprise Level functionality without tripping over branding and advertising.

EZWebPlayer will be at the iHollywood LaunchFest at CES
Clarion Hotel — Las Vegas, Two blocks from LVCC

About EZWEBPLAYER:
EZWEBPLAYER.com is an Online Video Platform offering unlimited transcoding, unlimited storage, and unlimited bandwidth backed by Amazon CloudFront. Headquartered in Chicago, EZWebPlayer provides a robust yet affordable and easy-to-use website video player for video content owners.

Contact Info:
EZWEBPLAYER
www.ezwebplayer.com
Press Contact: Clint Pollock
press@ezwebplayer.com
1-877-647-9007

 

—–

*Please note InovediaMarketing proudly provides social media and additional new media marketing services for EZWebPlayer.

Thanks for stopping by!
@richardbouchez

Bookmark and Shareclick to share this post

Richard A. Bouchez | Social Media Specialist | New Media Production Richard Bouchez is a certified Inbound Marketing professional specializing in Social Media Marketing & New Media content development. Richard’s web, audio & video work has been honored with Emmy, Promax & CBA awards.

DAILY SOCIAL MEDIA MARKETING TIPS FOLLOW @INOVEDIA ON TWITTER!

PROMOTE YOUR TWITTER & FACEBOOK!>>>

“We’re @” on front & Twitter, Facebook & Linkedin on back!” width=”325″ height=”325″ />

Social Profile Business Card tf 2.0 Back logo profilecard

ru following me? Twtr/FBblu Dble sided skinny profilecard
ru following me? Social Media Profile Business Cards by twitterfunny

add your Twitter name!

 

ABOUT INOVEDIA Marketing

Inovedia puts the internet to work for Small Business and Start-ups

We specialize in putting Social Media to work for SMBs & Start-ups!

We build, manage, protect & promote brands.

Let us HELP:

  • Lead Generation & Customer Service via Twitter, Facebook, Linkedin
  • Social integration – we make it easy for you & your team to use social networks on a daily  basis.
  • Where should your business be? We’ll help you find the right tools to grow your business.
  • Got tweets or a Facebook page? Let us Launch, Optimize, Grow – Twitter, Facebook, Linkedin and other social sites
  • Don’t guess. We provide Digital metrics Reporting
  • Social Media Training, Best Practices & Benchmarking
  • What should you post? We do Content Development & strategy for you.
  • Adwords, Remarketing & Display Network campaign management
  • Brand reputation management

OUR TEAM:

Richard Bouchez is a certified Inbound Marketing professional specializing in Social Media Marketing & New Media content development. Richard brings over 15 years experience telling stories using audio, video & print.   Richard’s web, audio & video work has been honored with Emmy, Promax & CBA awards.

Stephen Hebel, Web Content Coordinator, Multimedia Producer, Audio / Video SpecialistSteve Hebel, Social Media Coordinator / Dgital Media producer, is a social media enthusiast, blogger & multimedia savvy sports nut. Check out his work at *** and connect with him on LinkedIn.

OUR PARTNERS:

Ripson Communications – It’s no easy task to find the right words, the best tone. At Ripson Communications, we help deliver clear, concise, compelling messaging that is specifically tailored to your company. Whether it’s grooming a spokesperson as a thought leader, or handling a potential crisis, we craft engaging messages that connect with the media outlets your target audience values most.

Uncle Jake Media

Uncle Jake Media – 30 years of combined experience just waiting to explode onto the screen for you. Websites, Logos, Broadcast, Print. You name it. We’ll make it happen.

Our BLOG:

www.InovediaMarketing.com launched in 2008. We post helpful new media marketing & multimedia production tips for small business and we’re quickly closing in on 30k views!

Proud to be part of…

Member – Google Engage
Ambassador – Chicago Small Business Expo
Member – Linkedin Chicago
Member Inbound Marketing University

Sites we Manage…