*updated 6/15/10 scroll all the way down for bonus links to infographics including 40 fantastic infographics!
Ok, you’re excited! You’ve done the research to turn up sales figures that will turn heads but what the heck are you going to do with a list of arbitrary numbers on a spreadsheet?!? How do you turn a dry static stat riddled excel sheet into a sea of emotional sizzle??? Well, if you haven’t met already, let me introduce you to the “Infographic” and it’s video partner.
Below you’ll find examples of entertaining, fascinating and powerful visuals that were surely, at one point, completely boring piles of facts & figures!
The INFOGRAPHIC VIDEO: This is a great example of how to shape research into a series of powerful examples everyone can relate.
The INFOGRAPHIC: Without a doubt the combination of rapid growth & the “measurement factor” of online advertising is driving the buzz surrounding social networking but, even still, there are few LESS interesting things than web stats! Here’s a great way to showcase figures that would be otherwise eye glazing. Click for a larger view.
It’s no secret anyone can create & upload web video to their site, Youtube or other sites easily, but that doesn’t mean it’s a good idea. Here are 3 key points to consider to help keep your videos fresh, interesting and effective followed by a great discussion by some of the pros on creating videos for business.
Don’t ONLY create videos to increase your chances of being found. Have specific business objectives (a strategy) in addition to SEO such as:
Improve your customer service by posting how to videos.
Added value to current clients with “tips” videos.
Go viral – worth mentioning because, while getting millions of views on Youtube is possible, it’s really a practical goal.
Stay on brand. “Premiere” products will want to pay special attention to quality and serious brand will have to avoid silly or tacky subjects.
How many can you make? Creating videos takes time! Try to create a system where you shoot a couple at once so you can post them over time or get into the habit of shooting quick videos throughout your week. This will help you keep your content fresh and new!
Check out this podcast! Starting at 45min 15seconds begins a great discussion of how different businesses can use video. Thi is also a great example of the discussion every business owner should be having before they start producing videos for their business!
Inovedia Marketing provides the following services, how can we help you?
Social Media Marketing
We provide training, monitoring, blogging & copy writing services which means we can just get you started or manage and build your social networking efforts!
Let us create your web videos! We have Emmy award winning talent and the know how to create high quality videos & podcasts on a budget. For bigger projects, our access and established relationships with full service facilities means the sky is the limit!
Web Design & New Media Development
Put the web to work for you! From tweaks to complete redesigns, we’ll transform your website into an engaging resource your ideal customers will frequent! Ask how we can deliver highly target-able audiences to your door through new media product development! We can extend your brand, drive traffic and multiply your reach!
General Creative Services
Copy-writing, design services, online and traditional marketing campaign development, contest creation & management. Ad creation including banner ads, print, radio, television, newspaper and direct mail.
Whether you’re a home builder or not, I highly recommend Three Proven YouTube Strategies for Homebuilderson The Armory Blog by Brendan Miller. He asks the question “Can YouTube be used as a marketing and lead generation tool instead of just a sales tool for builders?” and you should be asking the same for your business, blog, brand, etc.
On his list of suggestions (see article for details):
1) Create a contest
2) Do Something Outrageous With Your Product
3) Be A Thought Leader
Fortunately his advice doesn’t just apply to Youtube and it doesn’t just apply to home builders either. No matter where you’re posting videos whether you’re a real estate agent, restaurant owner or if you’ve started a new business using a Bedazzler you should do more than take notes, take action!
As a side note, it’s worth mentioning that while he searched for “Home Builder” on Youtube to see what surfaced, but you should put serious thought into how you’re customers and potential customers would search for your product and the best way to figure that out is to ask them directly! This is a good use for email lists, LinkedIn contacts, Facebook friends lists, etc. If you need to start building list of your own for networking you may want to start here: Blogs to Facebook, Where Your Biz Should Be and How to Start and for other ideas on creating videos as well as more creative inspiration to market your product or company here’s a more extensive list for your reading list:
It’s fairly common to see an ad that has absolutely nothing to do with the product it’s supposed to be selling. Often referred to as “concept creative” or “high concept advertising” ads of this nature can fail miserably in two ways: an ad leaves the wrong impression about the product (such as a silly ad for a serious product) or the product is lost in the creativity of the ad. So why am I about to suggest you try it? Because when done right the results can be amazing and the process is a blast!
Sound like it’s over your head? It’s not and you can apply this technique to video, print, radio, or whatever! Here are a couple of great examples from the Google Mobile Blog:
These videos aren’t just memorable and entertaining; they also showcase new and different ways of looking at these gadgets, which is exactly how Google wants you to associate their mobile efforts. You can find more Google videos like this here: http://www.youtube.com/user/MobileTrix
Here’s a memorable way we showcased the slogan, “Accurate, Balanced, To the Point,” for a holiday promo:
Ok, here are some tips just to get you started:
First narrow down what you are selling. Notice the Google videos focus just on phones in simple surroundings and the holiday promo focuses on just 3 words.The simpler you make it, the more memorable the ad will be and the more your product will stand out.
Start with a long list of common metaphors, comparisons and relationships that are easily relatable to your product, but preferably not in the literal sense. For example a fire truck is obviously related to hot sauce. Keep it simple, make sure it’s obvious.
Once you’ve gotten to this point, you just need to avoid a couple pitfalls:
Pick an overall theme that’s appropriate for your product or brand.In other words, don’t get goofy with a serious product or try to shock the audience when selling a conservative product.
Be aware of your target audience’s age and make sure you’re age appropriate.
Test your concept! The best way to find out if you’re idea is “on target” is by rounding up potential customers and asking them, not by asking your immediate family and friends. I also highly recommend posting your ideas as discussions in LinkedIN groups and asking for feedback from peers & marketers.
Want a non-video example? Here’s an entire website built using “being in the doghouse” to connect to potential customers.Women can put their guy “in the doghouse” and suggest gifts that will get them out of the doghouse. Check it out at: http://bewareofthedoghouse.com
Here’s one of my all time favorite ads:
In this clever ad, a fight breaks out between the bear and a guy over salmon… you may ask yourself what does that have to do with John West brand and the answer is “it’s so good you do anything to get it” – a good reinforcement of their message.
At the end of the day only one thing matters and it’s the answer to this question: Did the audience remember your product?
If you are interested in clever ads I highly recommend visiting NowThatsaCoolIdea blog where I ran across the Doghouse website.
Every website can benefit from a “How to” demonstration whether its created with video, photographs, an article, a power point presentation or an animation, simple or elaborate. Even the most basic demonstration can make a big difference.
Where should you start? What “how to” should you do?
Ultimately these questions should be answered by your customers, so ask them! Start with a list of your services and related topics your customers may be interested in and be sure to included other random ideas – anything goes! The idea here is to educate, entertain or somehow engage visitors with useful content. You don’t need to go all out with an elaborate video, a couple of photos accompanied by short explanations can work extremely well just ask Ikea!
Here’s an example using a simple list and photo layout and they’ve even included a video at the bottom of the page. “How to Make Cous Cous”
If you want to create a video, for your first one, narrow it down to only topics you’re extremely knowledgeable of that can be performed in a quiet, well lit area. Here’s a link to a great example of a video shot very close up, in one take. “How to Tie a Tie”
*Please note, these videos and photos are well lit and shot very close to subject of the video. Instructions should be clear and to the point. Keep in mind that with web video your audience is watching a pretty small screen, they’ll want to see what you’re showing them!
I’m not suggesting you do anything that will cause you to lose business or give away your family secrets, but the chances are that even if you did give away your award winning recipe noone could replicate it anyway! That being said, try to showcase your expertise and give useful information.
As a final suggestion, look for opportunities to link to existing demonstrations. For example: to enhance InovediaMarketing.com as a small business resource we use “Delicious” to bookmark useful “New Marketing” articles. You can learn about using delicious from this very creative video:
Here are some other sites you can peruse for “how to” examples:
Creating videos for your website does not have to be a big expensive production in order to make a big impact on your visitors. From “How to” to “Viral Videos” here are examples that can be created “on the cheap” with little gear, no professional help and still manage to effectively get the point across.
HOW TO (Demonstration):
This video is a great example of what to do and what not to do! While the quality of this video is underwhelming, to say the least, the content is solid. The big take away for you: make sure there’s enough light! Before you watch this, keep in mind that this video has been seen almost 400,000 times in about 2 years. That’s right, four hundred thousand times. Just imagine if you were a piano reseller or teacher and your name was prominent throughout!
Have you ever watched someone make a paper airplane? You don’t get much more basic than this! What’s great about this video is that you can clearly see everything that’s happening and, anyone who wanted to, could easily follow along using the pause/play buttons to create create their own paper airplane. Is there something you do that can be showcased like this? This video has been seen over 1.5 million times!
A Unique Glimpse at What You Do:
Here is a fun way you may be able to highlight services you provide on your website, it may take some minor editing but the results are well worth it!
THE PERSONAL APPROACH:
This video is from Girl Arsonist, an “independent novelist,” who is trying to connect with her fans, build her audience and sell some books.
These are videos intended to create buzz and drive views to your site. They are often very subtle and sometimes don’t even mention the products / services / company that created them, which I generally do not recommend. Here is a viral video example I created, using basic editing software, as an Olympic tie-in.
This is pretty amazing and kind of mesmerizing.
The final video is an amazingly successful viral video project by Blendtec. It is clever, hugely popular and “on brand.” The Will it Blend video is obviously of high quality and production but could certainly be done “on the cheap.”
For tips and advice on purchasing & using consumer video equipment I highly recommend Scott Bourne’s http://www.ConsumerVideoTips.com. Scott provides straight forward advice on a wide range of products.