…and why would (I) my business use it?
The same reasons that make Twitter so popular are those that make describing twitter problematic.
While that might not makes sense at first glance, once you realize that Twitter has no real product direction or single “primary use” you may begin to realize just how difficult it is to describe (and figure out) Twitter’s relevance as a businesses tool.
Here’s a parallel challenge:
- Come up with one blanket statement that clearly describes what our existing land line phone systom does.
Why is that a challenge? Well, in your description you will have had to include all uses of consumer land line phones such as fax transmission, internet connections, VOIP phone line connections, 911 ermergency services, automated home alarm warning services, etc. So, that being said, please consider the technology of Twitter just as complex.
That’s all great, but WTF is Twitter?
The direct answer: Twitter is whatever you can make of it.
That’s probably disappointing, but its absolutely the reason people say things like “I’m still figuring Twitter out” or “trying to get used to Twitter” or “I don’t get it.” The unfortunate fact is, once you create your account you are stuck trying figure out what to do with little to no direction and that takes time most people don’t have. Fortunately there are a lot of folks, like myself, willing to spend way too much time writing stuff like this and trying to help out:-)
10 things you can do with Twitter (for free):
- Connect with fans using Twitter by offering relevant information.
- Provide updates on your product for active Twitter users (millions & growing).
- Improve your website by posting updated information to your site via Twitter (RSS) fed widget.
- Offer scheduled information to anyone interested. May included daily, weekly or random information to customers which could include specials, coupons,
- Follow experts in many industries for fresh information as it happens.
- Post last minute deals, specials, emergency information, etc. to customers or other interested parties (because users choose to follow you we can assume they are “interested”).
- Update any RSS capable reader or product connected to the internet.
- Get found in real-time keyword searches. *Google, Bing and other search engines are adding Twitter search results to their own first page results and further integration is ongoing.
- Have your “tweet” reposted in the streams of organizations followed by tens, hundreds, thousands or even millions of passionate people.
- Publicly comment on anything.
So why use Twitter?
First and foremost, because the simple act of posting information on Twitter significantly increases the chances of being found in search engines and because using Twitter as one of your marketing channels makes for a great introduction to using Twitter.
What did I miss? Got more ways to use Twitter? Do you disagree? Please add your thoughts and ideas in the comments.
If you like this explanation, please link to it in your blog posts > Twitter
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Richard Bouchez is a certified Inbound Marketing professional specializing in Social Media Marketing & New Media content development. Richard’s web, audio & video work has been honored with Emmy, Promax & CBA awards.