Category: How to

How to

How to Start a Facebook Page Step by Step | Social Media Help Links | Social Startup Guide

When Small Business folks find out I’m “in social media” I usually get one of 3 questions…

  1. How do I make a Facebook page?
  2. Is my Facebook page setup up correctly?
  3. What should I do on Facebook (or Twitter)?

So here you go, all the steps to getting started including answers to the most commonly asked questions – in one help-link-packed downloadable presentation. It’s even downloadable & editable for Pros free (Creative Commons)

Link for mobile: http://bit.ly/SocialMedia101SMBs

I hope this helps!
@richardbouchez

Richard A. Bouchez | Social Media Specialist | New Media Production Richard Bouchez is a certified Inbound Marketing professional specializing in Social Media Marketing & New Media content development. Richard’s web, audio & video work has been honored with Emmy, Promax & CBA awards.

DAILY SOCIAL MEDIA MARKETING TIPS FOLLOW @INOVEDIA ON TWITTER!

PROMOTE YOUR TWITTER & FACEBOOK!>>>

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Photography credits

Got tips or tricks for creating killer videos? Sound off and share in the comments!

Good luck!

@richardbouchez

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WTF is Twitter?

January 11, 2010 in “New Marketing” tactics, Small Biz Social Networking, Your Website: Tips & Tricks | Tags: , , , , , , , , , , , , , , , | 7 comments (Edit)

…and why would (I) my business use it?WTF is Twitter? dark men classic t shirt

The same reasons that make Twitter so popular are those that make describing twitter problematic.

While that might not makes sense at first glance, once you realize that  Twitter has no real product direction or single “primary use” you may begin to realize just how difficult it is to describe (and figure out) Twitter’s relevance as a businesses tool.

Here’s a parallel challenge:

  • Come up with one blanket statement that clearly describes what our existing land line phone systom does.

Why is that a challenge? Well, in your description you will have had to include all uses of consumer land line phones such as fax transmission, internet connections, VOIP phone line connections, 911 ermergency services, automated home alarm warning services, etc. So, that being said, please consider the technology of Twitter just as complex.

That’s all great, but WTF is Twitter?

The direct answer: Twitter is whatever you can make of it.

That’s probably disappointing, but its absolutely the reason people say things like “I’m still figuring Twitter out” or “trying to get used to Twitter” or “I don’t get it.” The unfortunate fact is, once you create your account you are stuck trying figure out what to do with little to no direction and that takes time most people don’t have. Fortunately there are a lot of folks, like myself, willing to spend way too much time writing stuff like this and trying to help out:-)

10 things you can do with Twitter (for free):

  1. Connect with fans using Twitter by offering relevant information.
  2. Provide updates on your product for active Twitter users (millions & growing).
  3. Improve your website by posting updated information to your site via Twitter (RSS) fed widget.
  4. Offer scheduled information to anyone interested. May included daily, weekly or random information to customers which could include specials, coupons,
  5. Follow experts in many industries for fresh information as it happens.
  6. Post last minute deals, specials, emergency information, etc. to customers or other interested parties (because users choose to follow you we can assume they are “interested”).
  7. Update any RSS capable reader or product connected to the internet.
  8. Get found in real-time keyword searches. *Google, Bing and other search engines are adding Twitter search results to their own first page results and further integration is ongoing.
  9. Have your “tweet” reposted in the streams of organizations followed by tens, hundreds, thousands or even millions of passionate people.
  10. Publicly comment on anything.

So why use Twitter?Social Profile Business Card tfl 2.0 vertblank bak profilecard

First and foremost, because the simple act of posting information on Twitter significantly increases the chances of being found in search engines and because using Twitter as one of your marketing channels makes for a great introduction to using Twitter.

What did I miss? Got more ways to use Twitter? Do you disagree? Please add your thoughts and ideas in the comments.

If you like this explanation, please link to it in your blog posts > Twitter

Good luck,

@richardbouchez

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The Chicago Small Business Tweet Up! 5/26

May 25, 2010 in Small Biz Social Networking, Uncategorized | Tags: , , , , , , , , , , , , , | Leave a comment (Edit)

Small Business Week In Chicago

City Treasurer Stephanie D. Neely invites you to her Tweet Up for Small Business Week in Chicago.

When:
Wednesday, May 26th at 5:30pm Where:
ING Direct Cafe
21 E. Chestnut St.
Chicago, IL 60611
Workshop:
5:30 – 6:00pm – One of the great secrets to social media marketing
A 60 second video that will change your business.

6:00pm – 6:30pm -Operating lean and efficiently. All you need to change your personal and business finances are “The Plan and $1.”

Social media is the wave of the future towards helping expand and grow your business.

Get started today by attending this FREE event.

expo logo

Join us at our FREE 9th annual Small Business Expo on Friday, July 16, 2010 at UIC Forum (Halsted & Roosevelt) from 8:30 a.m. – 3:30 p.m.Over 30 workshops, network with other small business owners.

Are you looking to exhibit or sponsor event?

*Information from:

Office of the City Treasurer

Stephanie Neely Treasurer Contact: Public Affairs

(312) 744-8122

**InovediaMarketing.com is proud to be 2009 ambassador for the City of Chicago Small Business Expo. Follow @inovedia on Twitter for updates and information and daily Social Media Marketing tips for business!

Please add us to your RSS reader here. >>click here for a tutorial on using RSS.

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PROMOTE YOUR TWITTER & FACEBOOK!>>>

add your Twitter name!

ENTRY ENDS SOON! 2010 Business Plan Contest and Important Updates

April 8, 2010 in Small Biz News | Tags: , , , , , , , , , , , , , , , , , | Leave a comment (Edit)

Chicago City Treasurer Small Business Expo UpdateSpring is a very busy season for our Small Business Programs. We hope you can join us for one of our great contests or events including The Small Business Plan Contest, The “One-Hour-Mentor” Program and Small Business Expo. Happy Spring!

2010 Business Plan Contest to End Soon

Just a reminder that the deadline to enter your 2-page business plan template into consideration for the 2010 Business Plan Competition has been extended to Friday, April 9th.  Enter for you chance to share in $10,000 in prizes.
Deadline April 9th – Enter today!
Any questions call 312-960-0324.

Elevator Pitch Winner
Congratulations to our 2010 Elevator Pitch Winner “Second Act” Thank you to all of our outstanding contestants. Please consider entering our Business Plan Competition (see box above)

Small Business Expo

The 2010 Small Business Expo will be held on Friday, July 16th at the U.I.C. Forum. Join us for one of the best networking days in Chicago with over 130 exhibitors, 30 FREE Small Business Workshops, and 2,000 attendees. Sponsors, Exhibitors, and attendeess can find more information at FREE SMALL BUSINESS EXPO.

The “One- Hour- Mentor” Program for Chicago Small Business Chicago business leaders come together 4 times a year to help Chicago small business owners to brainstorm and problem solve. Workshops fill fast – NEXT One Hour Mentor May 26th at 10am.

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*Information from:

Office of the City Treasurer

Stephanie Neely Treasurer Contact: Public Affairs

March 26th, 2010 (312) 744-8122

**InovediaMarketing.com is proud to be 2009 ambassador for the City of Chicago Small Business Expo. Follow @inovedia on Twitter for updates and information and daily Social Media Marketing tips for business!

Please add us to your RSS reader here. >>click here for a tutorial on using RSS.

You may also be interested in these InovediaMarketing.com articles:

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Update 2010 Business Plan Competition: Time’s Tickin’!

March 26, 2010 in Small Biz News | Tags: , , , , , , , , , , , , , , , , , | Leave a comment (Edit)

There are less than 10 days to enter the City Treasurer’s 2010 Business Plan Competition. Submit your two page executive summary by April 5th, for your chance to share in $10,000 in prizes and be featured in the media. Visit www.chicagocitytreasurer.com BUSINESSCONTEST.

Winners will be announced at the Small Business Expo, July 16th at the UIC Forum.

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*Information from:

Office of the City Treasurer

Stephanie Neely Treasurer Contact: Public Affairs

March 26th, 2010 (312) 744-8122

**InovediaMarketing.com is proud to be 2009 ambassador for the City of Chicago Small Business Expo. Follow @inovedia on Twitter for updates and information and daily Social Media Marketing tips for business!

Please add us to your RSS reader here. >>click here for a tutorial on using RSS.

You may also be interested in these InovediaMarketing.com articles:

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Win Cash & Free Booth at the Chicago Small Business Expo in just 30 seconds!

March 5, 2010 in Small Biz News | Tags: , , , , , , , , , , , , , , | Leave a comment (Edit)

Will we see you at the top in Chicago business?

The 2010 Business Elevator Pitch Contest entry deadline is 3/18!

Can you write a: 30 pitch that clearly sells and explains your business?

Enter your :30 script:

http://chicagocitytreasurer.com/events/elevatorspeechvideo2.htm

More information:

http://www.chicagocitytreasurer.com/events/elevatorspeech.htm

Expert feedback – winner gets cash and a free booth at the City Treasurer’s Small Business Expo, Friday, July 16th at the UIC Forum.

Get on the doors are closing!

Full details posted on www.chicagocitytreasurer.com

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*Information from:

Office of the City Treasurer

Stephanie Neely Treasurer Contact: Public Affairs

July 02, 2008 (312) 744-8122

**InovediaMarketing.com is proud to be 2009 ambassador for the City of Chicago Small Business Expo. Follow @inovedia on Twitter for updates and information and daily Social Media Marketing tips for business!

Please add us to your RSS reader here. >>click here for a tutorial on using RSS.

You may also be interested in these InovediaMarketing.com articles:

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FOR CHICAGO SMALL BUSINESS

Chicago City Treasurer Small Business Expo Update

City Treasurer’s FREE Annual Small Business Expo is set for Friday, July 16th at the UIC Forum from 8:30am-3:30pm. Network with over 2,000 fellow small business owners, 120 highly selected exhibitors and a full day of free expert workshops designed to grow your business. Learn more at http://www.chicagocitytreasurer.com

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"New Marketing" tactics, How to, Small Biz Social Networking

How to Pitch Social Media: A New Client Presentation Outline for Digital Marketers

Compelled to answer this question on LinkedIn, I thought it would probably be pretty helpful to other too, so if you’re in marketing and you’re pitching social to new clients or up the ladder internally, I hope this outline helps!

Question:

What Social Media points would you cover in “45” minutes delivery to an audience of Business men?

Answer:

  1. Why Social Media (keep this short)
    • Demonstrate the dramatic growth of social channels such as Facebook, Twitter, LinkedIn.
    • Demonstrate the growing adoption of social media by companies large & small (Coke, Bank of America, etc.)
  2. Why NOT Social MediaFree Tools Slide from Hubspot's presentation
    • You may have heard that social marketing is cheap or free. I have bad news. While the accounts and many of the tools are cheap or free, marketing via social will cost you time and it may cost you money!
    • Introduce “Myths/Realities of social media” – organic growth is actually pretty hard in social (Facebook wants you to pay so likes don’t come easy, Twitter growth comes through engagement, Social accounts actually come with an obligation to pay attention to them, etc.)
  3. Finding Success in Social Media
    • Forget about “social media” … it’s not about being social, it’s about generating leads, managing customer relations, providing customer service, generating buzz or a slew of other strategies. It’s the strategy that’s important, not the social channel – “social” is a tool not a strategy.
    • Introduce Targeting Ideal Customers
    • Introduce Content Development
  4. Case Study
    • Provide a simple case study. Consider customer service or channel growth strategies because these tend to show direct correlations between actions and understandable metrics. Examples: Company A uses LinkedIn to reach out to prospects and sees an increase in leads and conversions. Company B solves customer service issues in their channels and customers post testimonial’s thanking them.
    • If you don’t have case studies of your own, you might find a partner who can bring this experience or look to Hubspot or other Inbound Marketing folks for published case studies, usually posted to their blog or in a White Paper.
  5. Questions (the most important part):
    • Give ample question time. Try to wrap it up in 30 minutes, if you only have 45 minutes or an hour. This way the audience is sure to get what they came for and, probably more importantly, it’ll allow you to demonstrate your expertise and give you the opportunity to offer individual follow up conversations.
    • Wrap up questions 5 minutes before your out time to give your closing statement!
  6. Final Thoughts
    • -You don’t need a Social Strategy, you need a digital strategy!
    • -Jump in, but listen before you start chatting up the channels. Walk, crawl, run.
    • -Get help! A Social Strategist can get help walk you through the process, saving saving you time and headache by identifying results driven opportunities for your business online, optimizing your social sites, training you on the tools that will integrate social use into your (or your staff’s) day and help you set measurable benchmark’s so you’ll know if you’re on the right track.
    • -Social can help you generate leads, connect you with customers & help you grow your business.

    Walk, Crawl, Run - Content Curation
    Photo credit http://www.BethKanter.org

Let us know if you found this useful, I’d love to get your feedback, suggestions and tips on presenting social. Given a presentation you love or found one you want to share? Leave a link!

If you’re just sitting down to write one – good luck!

Richard

@richardbouchez

You may also be interested in these InovediaMarketing.com articles:

PROMOTE YOUR TWITTER & FACEBOOK!>>>
Social Profile Business Card tf 2.0 Back logo profilecard
"New Marketing" tactics, How to, Small Biz News, Small Biz Social Networking

Chicago FREE Social Media for Business Workshop: Twitter, Facebook, Blog

City of Chicago Treasurer's Office

Feb. 16th: FINAL FREE “Social Media for Business” Workshop on Feb. 16th

 

Feb. 28th: DEADLINE TO ENTER ON-LINE MARKETING CONTEST
 

Stephanie D. Neely

Treasurer
City of Chicago
In This Issue

Quick Links

Join Our Mailing List
Capacity Crowds Flock FREE “Social Media Secrets for Small Business Owners” Worshops
ONLY ONE DATE REMAINS- 2/16
Secrets of E-Mail Marketing and Social Media for Small Business Owners. HURRY – REGISTRATION FILLS FAST!
REGISTRATON FOR 2-16 (FIRST 300)
contestlogo
“Social Media and E-Mail Marketing Contest” for Chicago Business Owners

Entry deadline is Feb. 28th

 

We hope you enter our contest to find the best business use of social media and e-mail marketing in Chicago! Over $10,000 in cash and prizes will be awarded. Click Here for complete details.

*Information from:

Office of the City Treasurer

Stephanie Neely Treasurer Contact: Public Affairs

(312) 744-8122

**InovediaMarketing.com is proud to be 2009 & 2010 ambassador for the City of Chicago Small Business Expo. Follow @inovedia on Twitter for updates and information and daily Social Media Marketing tips for business!

Please add us to your RSS reader here. >>click here for a tutorial on using RSS.

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You may also be interested in these InovediaMarketing.com articles:

Richard A. Bouchez | Social Media Specialist | New Media Production Richard Bouchez is a certified Inbound Marketing professional specializing in Social Media Marketing & New Media content development. Richard’s web, audio & video work has been honored with Emmy, Promax & CBA awards.

DAILY SOCIAL MEDIA MARKETING TIPS FOLLOW @INOVEDIA ON TWITTER!

 

PROMOTE YOUR TWITTER & FACEBOOK!>>>

Social Profile Card > "We're @" on front & Twitter, Facebook & Linkedin on back!

Social Profile Business Card tf 2.0 Back logo profilecard

ru following me? Twtr/FBblu Dble sided skinny profilecard
ru following me? Social Media Profile Business Cards by twitterfunny

add your Twitter name!

Richard Bouchez is a certified Inbound Marketing professional specializing in Social Media Marketing & New Media content development. Richard’s web, audio & video work has been honored with Emmy, Promax & CBA awards.

"New Marketing" tactics, How to, Small Biz Social Networking, Video & Multimedia

Inject Your Video Blog Posts with Share-ability, Bookmark-ocity & SEO-itude!

If you’re shooting & posting web videos on your site you’re probably thinking life is pretty good out there on the cutting edge! You might be right but, chances are, you’re also missing out on a ton of Web Best Practices you can only get with text on that page!

Videos and Text
Your catchy title just isnt enough!

No script for your video? No problem! Use a traditional Outline format with bold headlines and brief descriptions. Outlines are easy to skim and a well developed outline can add an air of credibility to almost any post!

Here are 5 ways to get the Google juice your video content deserves and make your Videos or Video Blog Posts even better!

  1. Bolded (or html) headers: if they’re keyword focused you will improve your SEO dramatically!
  2. Bullet Points: Open up your content to those who are not able to immediately watch a video. They might be at work, on a mobile device or whatever, but if you show them there’s good content in that video, chances are, they’ll bookmark it, share it or come back to watch!
  3. Pull out Quotes & Key Phrases: Because I’ve been disappointed by so many videos with big promises and no payoff, it’s rare if I stop to watch a video. Show me you have an expert making a good point or two and I’ll click play!
  4. Highlight Controversy: If you’re out to get comments or go viral, “controversial” is where it’s at! Pull out the most heated arguments, bold them and throw them right up under your video!
  5. Add Brief Descriptions: Make your content more attractive, not just to search engines but to folks looking for something to quote. Include short, punchy, “retweet” friendly sentences to encourage sharing! Keep them under 130 characters, with spaces, so shortened URLs may be included.

Bonus Video Blog Tip: DON’T include “video” in your title unless it’s a post about video. DO include “video” in your category & tags! Why not in your title? Folks who are not in a position to watch a video won’t click it. They’ll assume there’s no content other than the video and in most cases they’ll be right – but since you’ve added key points in text to yours, they won’t be left empty handed!

Thanks for stopping by!
@richardbouchez

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Richard A. Bouchez | Social Media Specialist | New Media Production Richard Bouchez is a certified Inbound Marketing professional specializing in Social Media Marketing & New Media content development. Richard’s web, audio & video work has been honored with Emmy, Promax & CBA awards.

Full disclosure:  Among other clients, Richard is a Social Media Specialist for EZWebplayer.com – Find EZWebPlayer at Facebook.Ezwebplayer.comand get tips on creating great videos everyday at www.Twitter.com/EZWebplayer

*Originally posted on the EZWebPlayer.com blog

Photography credits
Flickr photo By toodlepip
"New Marketing" tactics, How to, Video & Multimedia

How to: Make Facts and Figures Fascinating and Friendly! Web, Broadcast, Print, Powerpoint

A better way to showcase stats
Better ways to show off stats!
*updated 6/15/10 scroll all the way down for bonus links to infographics including 40 fantastic infographics!

Ok, you’re excited! You’ve done the research to turn up sales figures that will turn heads but what the heck are you going to do with a list of arbitrary numbers on a spreadsheet?!? How do you turn a dry static stat riddled excel sheet into a sea of emotional sizzle??? Well, if you haven’t met already, let me introduce you to the “Infographic” and it’s video partner.

Below you’ll find examples of entertaining, fascinating and powerful visuals that were surely, at one point, completely boring piles of facts & figures!

The INFOGRAPHIC VIDEO: This is a great example of how to shape research into a series of powerful examples everyone can relate.

The INFOGRAPHIC: Without a doubt the combination of rapid growth & the “measurement factor” of online advertising is driving the buzz surrounding social networking but, even still, there are few LESS interesting things than web stats! Here’s a great way to showcase figures that would be otherwise eye glazing. Click for a larger view.

Facebook: What You Probably Didn't Know
Infographic Facebook: What You Probably Didn't Know

[Source: Online PhD Programs for MashableMashableMashable.com]

Infographic The Tiger Woods Economy
Infographic The Tiger Woods Economy

 

Amazing way to showcase stats
Great infographic on match making

 

 

5 More Infographics

The Truth About Impulse Shopping [Infographic]

How Are Teens Using Their Cell Phones? [infographic]

The 20 Best Companies to Work for in 2010 [Infographic]

Everything You Need To Know About Twitter (Infographic)

The Facebook Story In An Infographic

Got great examples for ways to showcase stats in pics or videos? Love to see them! Please share in the comments!

Bonus “how to” link: The Anatomy of an Infographic: 5 Steps to creating a powerful visual

BONUS #2: @GuyKawasaki: 40 fantastic infographics http://is.gd/cPz2W

Good luck!

@richardbouchez

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Check out Social Media Profile Business Cards>>>

Social Profile Card > "We're @" on front & Twitter, Facebook & Linkedin on back!

Social Profile Business Card tf 2.0 Back logo profilecard

 

Richard Bouchez is a certified Inbound Marketing professional specializing in Social Media Marketing & New Media content development. Richard’s web, audio & video work has been honored with Emmy, Promax & CBA awards.

"New Marketing" tactics, How to, Small Biz Social Networking

5 Traffic Driving Twitter Tactics for Mother’s Day (or any holiday)

moms r tweeple 2 twitter teeSo what’s next on your Social Media calendar?

What?!? NO CALENDAR???

Perhaps this will help inspire you to create one! Mother’s Day is around the corner and I’ve run across some very creative tie-ins from Twitter contests to blog posts! Now, it may be too late (or not) for you to jump on the Mom’s Day bandwagon, but I thought I’d share in hopes of seeing some creative promotions for June which, by the way, is National Safety Month, Adopt a Cat month, National Iced Tea month, Turkey Lovers Month and a bunch of other holidays!

1. Clever Tie-in Content

Robandme_normal
PattyInNYC: RT @greencelebrity: Mothers Day 2010: Top 10 iPhone apps for new moms say “Happy Mother’s Day” http://w.sns.ly/ToH42

2. “Old school” Give-away

Cahwy1022_normal
32 minutes ago from

blog Mother's Day contest3. “Retweet to Win” contest

Heels_normal
simplydab: RT @valituttijewels FLOWER FOR MOTHERS DAY http://bit.ly/bX2ftk (expand) “Absolutely gorgeous and unique!”RT to win a gemstone.winner @ 1K followers

4. “Urgency” Updates

Logo_-_green_gif_normal
sandpointcc: Mothers Day 90% Sold Out. Act quickly if you still plan on attending. 525-5766
about 3 hours ago from
5. Partner With a Charity: Extend your social reach!
Wesche_icon_normal
WescheJewelers: Jewelry sale to benefit Feed the Hungry Bends Community Center will host Mothers Day Jewelry Sale Saturday Program… @ http://is.gd/bHuOS (expand)

Of course these easily carry over to Facebook and other social networks as well! Please share if you have, or have seen, any great social media strategies that are “calendar” or promotion based in the comments and feel free to comment on these too!

digg this story

Good luck!

@richardbouchez

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Check out Social Media Profile Business Cards>>>

Social Profile Card > "We're @" on front & Twitter, Facebook & Linkedin on back!

Social Profile Business Card tf 2.0 Back logo profilecard

 

Richard Bouchez is a certified Inbound Marketing professional specializing in Social Media Marketing & New Media content development. Richard’s web, audio & video work has been honored with Emmy, Promax & CBA awards.

"New Marketing" tactics, Amazing Business Cards, How to

Amazing SOCIAL MEDIA Business Cards and Concepts! Twitter, Facebook, Linkedin, Mobile and more!

*NOTE: Designs featured in this post are NOT sold by Inovedia Marketing, www.SocialMediaBizCards.com or sister Social Media Novelty gear company TwitterFunny.com.

facebook design business cardI had so much fun putting together Create Amazing Mind Blowing Business Cards NOW! I couldn’t resist doing another! This time around I’m adding a Social Media Twist to business cards and even including ideas for promoting your mobile initiatives! So, if you don’t already promote your Twitter, Facebook, Linkedin, etc. efforts on business cards separate from your standard traditional BLAH business cards, let’s get you moving!

Now there aren’t a ton of social media business cards out there so bare with me as I try to walk you through ideas for creating your own social media cards using business card designs and images I’ve dug up from the web.

Already got great business cards? Please add your ideas to the comments or email me pics your amazing business cards and I’ll post them here! Seriously, you’ll find mine at the bottom and I’ll add yours too!

SOCIAL MEDIA BIZ CARDS >>

social media redirects on business cardA couple quick things to note about social media cards in-particular. Simple to remember URLs, like the ones used on the card above, are extremely important! If you’ve gone to the trouble of registering the same name across all of your social networks, good for you! It’ll help keep your card clutter free or let you pack in as many social networks as possible! Like this >

ultimate social media networks business card
Wow!
I am on Facebook business cardThere’s so much clutter in print, so I am a HUGE fan of white space!
Twitter and Blog business card
Business in front, Twitter in the back :-D
twitter follow me business card
Now THIS is a GREAT idea! Order "Post-it" notes with your Twitter link on them and stick them on your out going products and packages!
blog business card
Brilliant! Don't be afraid to be funny... but be very afraid if it's not funny:-D
Facebook knock off business cards
Ok, maybe it's not "amazing" but it is well done and practical!

IDEAS / CONCEPTS for creating your own cards >>>

clever twitter business card
Great design for social media! Especially if you blog!
virtual business card sample
Well, this is actually a virtual business card that would make an incredible real, multi-page, business card!
linkedin.com business card concept
Clearly this is a book and not a business card, but what a great idea for a vertical design! Do you offer information to your Linkedin connections? This would be a great way to showcase it!
web 2.O comment bubble business card idea
I don't think this is actually a business card, but it could be!
ms word notepad themed business card
Show off your best tweets or business info with a Twitter knock-off! This MS word knock-off is pretty clever!
clever google business card
Here's a clever Google search biz card, what about Twitter search or Facebook "friend me" cards?
great business card design for highlighting WIFI and mobile use
Offer FREE WIFI? Talk about PERFECT! I'd add copy asking free WIFI users to friend us on Facebook and follow us on Twitter! This cut out would make any WIFI ad memorable!

unique business card design
Picture this: What if this card had a picture of a cell phone on it with your text/sms code? That extended design element would grab attention if it was the phone antennae! Twitter & Facebook info could go right there on the back!

amazing business card design
Your Social Networks would stand out on the top layer with your traditional info beneath!
cloud or wifi cloud shape business card
Cloud computing anyone? Wi-fi? This is too easy, and the list goes on!
google business card seo
If you have unique product, or you’re an SEO company with a huge set of… uh… “confidence” then this is the card for you!

coupon themed business cards
Offer deals on Twitter? Promote them, your mobile coupons or links to your web discount pages just like this!

Hope you enjoyed this post and run out to your printer (figure of speech) with some great ideas!

Good luck!

@richardbouchez

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Check out Social Media Profile Business Cards>>>

"We’re @" on front & Twitter, Facebook & Linkedin on back!” width=”325″ height=”325″ />

Twitter & FB on front, Your logo & links on back!” src=”http://rlv.zcache.com/social_profile_business_card_tf_2_0_back_logo-p24092181286819102985h8_325.jpg” alt=”Social Profile Business Card tf 2.0 Back logo profilecard” width=”325″ height=”325″ />

Richard Bouchez is a certified Inbound Marketing professional specializing in Social Media Marketing & New Media content development. Richard’s web, audio & video work has been honored with Emmy, Promax & CBA awards.

"New Marketing" tactics, How to

DIY PR: How to pitch your story idea and get news coverage!

 

Getting on the local news
Getting your story on the local news

 

There seems to be a lot of discussion about books for helping you get on the local news, like Howard Greenstein’s Inc. Now I haven’t read any , books on this subject because I’m here to tell you that reading a book about selling your story to the news is overkill… unless of course, it’s a really short book.

In 10+ years of working directly with local news directors & reporters I’ve seen a lot of good stories passed over, a lot of bad stories reported over and over and over and a lot of stories make it on air just because the News Director thought “I like it.” There were even occasions where a reporter just kept bringing up a story idea and wouldn’t let it go until management needed a story to fill time. The bottom line is, whether we’re talking about CNN or your local affiliate, news folks are people too and their busy – just ask them. It’s true, though, with fewer and fewer available resources, increasing pressure from social media and more demand from management to “fill time” news folks are busier than ever. What does this means for you? They’re more open minded than ever to what you have to say!

So whether you’re story is good or bad, if you follow these tips you’ll exponentially increase your chances of ending up on the news. It’s not easy but this is how it’s done.

First: Answer one of these questions directly:

  1. Why do I care? This is a key question news folks ask FOR the viewer. If you provide a compelling answer as to why “average Joe” cares about your story, you are well on your way to getting on the news.
  2. “Why average Joe care right now?” The answer to this question could get you on the news tomorrow or make you wait until a slow news day.
  3. Who does it affect? – news folks are looking for either “mass appeal” or “extreme emotion” …or both.

Tell the story for the reporter. Don’t write it and email it to them, but make sure you have all the leg work done already so you can give them all the pieces they need to put the story together. Google “how to write a news story” to get familiar with the formula, then practice writing headlines that sum up your story in a broadly impact-ful way. Once you get a great headline you’ll want to use it in the subject line of your emails to reporters and at the top of any press releases.

 

Have camera ready experts on hand!
Have camera ready experts on hand!

 

Be ready to provide experts (or witnesses, or donors, or whatever) and have an idea of what they are willing to say on camera ahead of time. The more easily accessible and camera ready your experts are, the better your chances.

Be pleasantly relentless. Target a reporter first via email and follow up on the phone. Try to get some feedback on whether they like the story or not. Why aren’t they excited about it? What’s missing? Most reporters aren’t getting as many viewer calls as you think. If it doesn’t seem like you’re getting anywhere shoot an email and a fax to the assignment desk. Yes, a fax. Once you’ve done that, call often. If not everyday, call every other day and keep checking in with updates. The more timely your story, the more often you should call! Ask for feedback!

Fluff story? Target a weekend anchor or reporter.

Health, Medical, Family, Safety stories… These types of stories are ideal for pitching to local news operations! The stronger the claim, the better the story! Ideally you want to save lives, prevent theft, save people time or money, show people a new or better way to do something. You get the idea.

Maybe you’re saying to yourself, Wait! Traditional media is dead! …or But what about PR firms? What about social media? Well, no traditional media is not dead. While it’s true they have… uh… “problems” (to say the least) their reach is still largely unmatched and great for brand recognition and a myriad of other strategies. If you have healthy budget and no time for “this stuff” then you should consider getting a PR firm, a media buyer or consider approaching television stations or newspapers yourself regarding ad buys. Trevin Wecks talks more about this in his post Great Deals in Advertising, which I highly recommend.

I’ll be putting some thought into using social media to get your story picked up by news folks and let you know what I come up with… if you have any ideas, please add them in the comments or let me know if you’d like to guest post on the subject!

Good luck!

@richardbouchez

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Social Profile Business Card tf 2.0 Back logo profilecard
Social Profile Business Card tf 2.0 Back logo

Photo credits

News camera crew photo from Flickr by ratsinis

Witness on television from Flickr by Ben Brown

 

Richard Bouchez is a certified Inbound Marketing professional specializing in Social Media Marketing & New Media content development. Richard’s web, audio & video work has been honored with Emmy, Promax & CBA awards.

"New Marketing" tactics, About Us, How to, Small Biz Social Networking, Video & Multimedia, Your Website: Tips & Tricks

How can we help you?

Inovedia Marketing provides the following services, how can we help you?

Social Media Marketing

  • We provide training, monitoring, blogging & copy writing services which means we can just get you started or manage and build your social networking efforts!

Multimedia Production

  • Let us create your web videos! We have Emmy award winning talent and the know how to create high quality videos & podcasts on a budget. For bigger projects, our access and established relationships with full service facilities means the sky is the limit!

Web Design & New Media Development

  • Put the web to work for you! From tweaks to complete redesigns, we’ll transform your website into an engaging resource your ideal customers will frequent! Ask how we can deliver highly target-able audiences to your door through new media product development! We can extend your brand, drive traffic and multiply your reach!

General Creative Services

  • Copy-writing, design services, online and traditional marketing campaign development, contest creation & management. Ad creation including banner ads, print, radio, television, newspaper and direct mail.

Email: InovediaMarketing at gmail dot com

Twitter: @inovedia

 

Richard Bouchez is a certified Inbound Marketing professional specializing in Social Media Marketing & New Media content development. Richard’s web, audio & video work has been honored with Emmy, Promax & CBA awards.

"New Marketing" tactics, How to, Small Biz Social Networking

3 Ways to Laser Focus Your Business for Twitter, Facebook and Linkedin.

 

Lose focus and customers get the wrong message from your new media marketing!

 

FOCUS is the number one obstacle you will face in any “new media,” web or social networking project be it company wide tweeting or starting a Facebook fan page. Without focus businesses “forget” to update websites, they post links  customers don’t care about and generally send mixed messages. It’s no coincidence focus is also the number one obstacle in any marketing project! Everything your company does involving new media – even the content – is marketing and the possibilities are endless so it’s very easy slip off track.

  1. Find out WHERE and WHAT your customers are doing online.
    A quick survey can tell you a lot! You can ask your customers as they walk in the door, hand out a short questionnaire, cold call them or whatever is appropriate for your business! Ask about websites they visit like Facebook or Youtube. Ask them how you could serve them better by being there too!Tweets U Right CUSTOMIZABLE white TEE shirtCUSTOMIZE it for your biz! @ourbiz tweets u right white tee for Men or Women. Also available various colors and in long sleeves.

  2. Set guidelines “What Would My Brand do?”
    Is your brand loud and fun, like the t-shirt above? Use your brand’s “personality” as a guide for what you should post on Twitter or Facebook. A comedy club might post jokes when a Lexus dealership would not. While B2B might connect with customers via Linkedin.com, everyone should consider starting a “brand” account on Twitter in which you only post business related updates, successes, discussion and events. Facebook is an exceptional place for small business owners to connect with customers as “friends” to exercise your personal brand. Everyone wants to know the owner!
  3. Make a plan. Check it, tweak and repeat.
    You never really know what any given moment will bring, so executing a plan might be just be your biggest challenge! Whatever you decide to do, make sure you sit down with the calendar you really rely on and schedule it! Schedule daily or weekly updates for Facebook, plan out the next 3 months worth of recipes for your blog. Keeping the plan simple and making it a priority will improve your chances for success tenfold. Create ways to measure your success so you cannot fail! If you were to create a goal to get your regular customers to be your friends on Facebook by sending them email invites you should check your progress in a month or so. If your efforts are stalled tweak your approach. Consider handing out social media business cards, direct mail or contesting. The point is, keep on eye on your progress and tweak it if it isn’t working.

Need help with your online product, projects or marketing? There are many free programs available for scheduling tweets and Facebook statuses and there are ways to have your social media sites monitored (for free) as well. If you cannot be active on the sites, please seek out other solutions because at the minimum you should be reasonably “accessible.” If you are asked questions or worse, taken to task, you need to be aware and you need to respond!

If you need help, there are a lot of resources “out there”  that are very cost effective and you’re welcome to shoot me an email or begin a discussion right here in the comments.

Good luck!

@richardbouchez

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Richard Bouchez is a certified Inbound Marketing professional specializing in Social Media Marketing & New Media content development. Richard’s web, audio & video work has been honored with Emmy, Promax & CBA awards.