Wish you could create that contagious viral video that instantly hits a million views and gets EVERYONE talking?
The reality though, it seems, is that neither you or I have the budget or the time to pursue that strategy! So then what?
Well, let’s look at devising a more systematic approach to dramatically improving your chances of getting found & shared without purely gambling on success.
A note about YouTube videos.
Since YouTube is the big kid on campus, and you’ll probably spend a lot of time there researching, it’s important to note that the “view” number may seriously skewed by mentions on traditional media, links to popular websites, the age of the video or other “campaigns” implemented to boost the count. A site or video that is promoted to the front page of social news site Digg.com, for example, can get pummeled with a million hits, but the traffic is best described as “non-converting.” Users come for the content in droves, but they don’t don’t buy or even click around! If you’re Coke or Pepsi, this might be fine. You’ll add it to the “branding” line in your budget and call it a day, but we’re talking about driving clicks that count!
3 ways to using viral videos to drive quality traffic at a low cost.
- Benefit Driven Videos: Providing specific value to current & potential customers through “How to videos” or Podcasts is a great way to gain traction with your ideal customer! If you really know your customers, this one’s almost a no-brainer!
- User Generated Content: This is usually done with contesting of some type, perhaps with a product or other motivating factor can energize users and compel them to upload their own videos per your request. If the prize is interesting enough, this could create quite a bit of buzz for your brand!
- Loud Cheap Different: Look very closely at all of your current videos, your competitors videos as well as everything you can find related to your category on YouTube and everywhere else. Then run the other way! Create something totally insanely different! Ensure that it stands out! Totally focus on creating a video geared solely toward making an impact on your target customer and, to ensure that this video “gets traction,” plan on promoting it using a keyword buys! Prepare to be loud & brash or prepare for disappointment!
As in any Word of Mouth Marketing campaign, the key to a successful viral video is in the impact it makes on customers. Viral videos need to drive emotion or offer significant value in order to be spread from person to person, but they do not need to be expensive to produce! There are great low cost / high impact examples in Cheap & Easy Web Videos You can do Too
Oh, btw, if you create a video and it “goes viral” with a million hits and it gets everyone talking… let’s call it a bonus!
Also, here’s an amazing and well vetted resource for you > Marketers Need to Understand the Power of Viral Videos
Thanks for stopping by!
Richard Bouchez is a certified Inbound Marketing professional specializing in Social Media Marketing & New Media content development. Richard’s web, audio & video work has been honored with Emmy, Promax & CBA awards.
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