Global consumers spent more than five and half hours on social networking sites like Facebook and Twitter in Dec. 2009, an 82% increase from the same time last year according to Nielsen. Social networks and blogs led mediums in terms of ave. time spent in Dec., followed by online games and instant messaging. With 206.9 million unique visitors, Facebook was the No. 1 global social networking destination in Dec. 2009 and 67% of global social media users visited the site during the month. Time spent on Facebook has also been on the rise, with global users spending nearly six hours per month on the site. While the U.S. had the largest number of social media users, Australia actually led in terms of ave. time spent on social media sites.
Average Time Spent per Person on Social Media Sites – December 2009
Country Unique Audience (000) Time per Person (hh:mm:ss)
United States 142,052 6:09:13
Japan 46,558 2:50:21
Brazil 31,345 4:33:10
United Kingdom 29,129 6:07:54
Germany 28,057 4:11:45
France 26,786 4:04:39
Spain 19,456 5:30:55
Italy 18,256 6:00:07
Australia 9,895 6:52:28
Switzerland 2,451 3:54:34
Source: The Nielsen Co.
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Richard Bouchez is a certified Inbound Marketing professional specializing in Social Media Marketing & New Media content development. Richard’s web, audio & video work has been honored with Emmy, Promax & CBA awards.
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