Tips 1 through 6 in my “New Marketing” tips list for small businesses online. From changing your cell phone to finding interns these tips will help you keep it simple for cheap. While there are many services out there that perform same or similar services for free as well, these are my suggestions based on my own experiences.
1.Upgrade your Cell phone: When you have the right tools, everything is that much easier. You will be more inclined to follow up and follow through if you make email and web access as easy as possible. Get a Smartphone! Here your basically looking for accessible email, but as you get swept away with online marketing tools you may quickly find yourself taking / uploading photos and video or checking different websites and web statistics that mandate smart phone use. Cell phones that can do what you’ll need them to do, plus some, are available to you for around $100 bucks on Craigslist.com without a contract! You may also qualify for one through your carrier at a discount with a contract. I would look for a phone with a camera, a qwerty keyboard (purely subjective), internet access, POP3 email access and camcorder. Some great used phones that will work well for your social marketing purposes are the Motorola Q, Treo 650 or above, Blackberry Pearl or other Blackberry multimedia models and the iPhone. Please don’t’ think you’re limited to these; there are many other capable phones out there.
2.Get a Gmail account (the next slew of points refer to all Google apps / tools, but please note that similar services are also available elsewhere via Yahoo.com, for example).
3.Set Google alerts in Gmail: Setting up Google alerts for your business name, your name, your employee names, your competitors’ names and your supplier / area or important product names to keep tabs on what people are saying about you or for news you may need to know. Google alerts will regularly search the web, alerting you to key information as it hits the web. More importantly, news you can use to market or better connect with your customers.
4.Google Calendar: Share a Google calendar, mark your daily special & weekend events or anything else notable and encourage your customers as well as your employees to “share” your calendar. Make sure you keep it up to date! Google calendar modules can also be incorporated into your website and other’s websites fairly easily so also encourage others to embed your calendar into their website.
5.Use Youtube: Create Videos and Other Content! Search the web for examples of what other businesses are doing to create marketing or informational videos for their sites. Use youtube.com to host your video, it’s your most reliable distributor and the cost is perfect! There are many so many ways to embed your video and share it and, even more importantly, by using youtube you make it easier for “the masses” to stumble across your videos.
6.Multimedia Marketing Interns: Bring on an intern or two to work on marketing your business via the web and through multimedia projects. You should provide a computer, a video camera (rental or purchased) and a list of projects with expectations. Also schedule weekly meetings with your interns for updates exactly what they’re doing, make sure you have access to all sites (including passwords and usernames) and make sure you are very clear as to what is acceptable and what is not. While this will take some time and coordination it could pay off big for your business.
If you found this, or any of our articles useful please connect with me on Linkedin, recommendations referring to this site are greatly appreciated! To view my Linkedin profile visit: www.Linkedin.com/in/richardbouchez send me an invite using this email Richard@RABpromo.com. Please mention InovediaMarketing.com in your connection request.
You may also be interested in these InovediaMarketing.com articles:
- New post > Create your own edge! Win the New Marketing game!
- 6 Random Rules for Owning a Website
- Web Video: More Creative than a Commercial