This website is dedicated to my parents, in-laws and other small business owners who rely on talent, drive and ambition to make ends meet in an ever changing economy where big business has the upper hand and they are challenged at every turn.
“My intent is to get you thinking about more creatively engaging your customers and perhaps remove some of the new media marketing mystique. My goal is to get you beyond advertising using conversational marketing.” -Richard Bouchez
Due to its popularity this small business resource is evolving from a series of articles originally (and still) posted on www.RABpromo.com called “Your Business Beyond Email: Basic Multimedia Marketing.” The series includes chapters on Multimedia Marketing for Small Businesses, with chapters to be broken out into individual articles for InovediaMarketing.com such as “”How to” and Demonstrational Video Tips & Tricks, Using Customers as Spokespeople, Choosing a Videographer, Connecting With Customers: Marketing Tips and 6 Random Rules for Owning a Website. These and new articles will be hosted on InovediaMarketing.com resulting in a new, more comprehensive, NEW MARKETING resource for small businesses.
WHY NOW? In a time when the economy is tanking, friends and colleagues who build websites are busier than ever. Makes sense, I guess, as the web offers small businesses (all businesses really) cost effective ways to grow. Unfortunately, what many small business owners don’t see are the endless possibilities beyond the website and how they can use the web to start very profitable conversations. These conversations can build customer loyalty, deliver monetize-able research, entertain or otherwise gain attention (or trust) and even provide alternative revenue streams.
Until recently multimedia campaigns cost tens of thousands of dollars or more, CRM (Customer Relationship Management) was a tool touted by advertising agencies because it took a team to manage and R&D (research and development) was a luxury only big business could afford. Times have changed. Now with a good plan, a little flexibility and some well thought out strategies the web can work for you just as effectively as the previously mentioned tools work for big business.
Now, before we go any further here are a couple quick points I’d like to make for the cynical.
- Don’t think of this as “a computer thing” it isn’t… it’s a marketing thing.
- Executing these marketing tips and tactics won’t be free, while these services may not cost you money they will cost you time. Consider yourself warned, online services that cost you money can add up real quick! I’ll help you keep it cost effective.
- This is not a get famous overnight scheme, it’s a series of potential opportunities that could grow your brand, bring you new customers and bring you new ways to profit. That being said, you could get famous overnight… a few do hit the jackpot and they hit it big.
- This is absolutely the time to get online, not too early or too late and it’s more important than ever for those that don’t have obvious e-commerce business. The first product in a market is often the big winner; this can also be true for new media adopters. The second in a market takes market share away from the first and the 3rd just needs to be there to prove they’re in the game!
- This is worth your time.
You connect with me via Twitter, Delicious, MyPulse.Plaxo, Naymz or you can email me: Richard @ RABpromo dot com. To learn more about me click here. I am currently pursuing speaking engagements, consulting cliental and publishing opportunities.