Client News: EZWEBPLAYER Launches Unlimited Video Player at CES

Press Release

For Immediate Release

CES goers can see launch of new online video platform solution offering unlimited video uploads, bandwidth and storage; usage backed by Amazon CloudFront with no branding or advertising.

Chicago, IL, January 5, 2012 — EZWebPlayer today announces the release of the new unlimited video hosting solution for consumers which brings unlimited video storage, uploading, and bandwidth without branding and advertising. This service provides tremendous value to consumers that have only had access to free branded solutions in the past. The 2 year old company harnesses the immense scale and robust infrastructure provided by Amazon CloudFront to deliver premium services at a low monthly cost.

With the inclusion of a video camera in so many new devices from iPads to helmet cams, most consumers are walking around with a video camera in one form or another these days. It’s not difficult to upload your video online, but the real question comes down to Branding, Advertising and Privacy.

CEO Clint Pollock says, “Before EZWebPlayer, consumers only had access to branded, free solutions that painted advertising all over their content. Now, everyone has access to a fully featured, unbranded solution, with NO ADVERTISING for one low, flat fee; lower priced than a cheap lunch for two.”

The new EZWebPlayer functionality includes video channels, social sharing, e.g., publishing to Facebook and other social destinations, and enhanced mobile support for iPhone, iPad, and Android.

As more consumers look for ways to manage, store and deliver video, for the first time, consumers can enjoy Enterprise Level functionality without tripping over branding and advertising.

EZWebPlayer will be at the iHollywood LaunchFest at CES
Clarion Hotel — Las Vegas, Two blocks from LVCC

About EZWEBPLAYER:
EZWEBPLAYER.com is an Online Video Platform offering unlimited transcoding, unlimited storage, and unlimited bandwidth backed by Amazon CloudFront. Headquartered in Chicago, EZWebPlayer provides a robust yet affordable and easy-to-use website video player for video content owners.

Contact Info:
EZWEBPLAYER
www.ezwebplayer.com
Press Contact: Clint Pollock
press@ezwebplayer.com
1-877-647-9007

 

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*Please note InovediaMarketing proudly provides social media and additional new media marketing services for EZWebPlayer.

Thanks for stopping by!
@richardbouchez

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Richard Bouchez is a certified Inbound Marketing professional specializing in Social Media Marketing & New Media content development. Richard’s web, audio & video work has been honored with Emmy, Promax & CBA awards.

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How to: CREATE AMAZING LOW COST VIRAL VIDEOS THAT DRIVE QUALITY CLICKS!

Wish you could create that contagious viral video that instantly hits a million views and gets EVERYONE talking?

Me too!

The reality though, it seems, is that neither you or I have the budget or the time to pursue that strategy! So then what?

Well, let’s look at devising a more systematic approach to dramatically improving your chances of getting found & shared without purely gambling on success.

A note about YouTube videos.

Since YouTube is the big kid on campus, and you’ll probably spend a lot of time there researching, it’s important to note that the “view” number may seriously skewed by mentions on traditional media, links to popular websites, the age of the video or other “campaigns” implemented to boost the count. A site or video that is promoted to the front page of social news site Digg.com, for example, can get pummeled with a million hits, but the traffic is best described as “non-converting.” Users come for the content in droves, but they don’t don’t buy or even click around! If you’re Coke or Pepsi, this might be fine. You’ll add it to the “branding” line in your budget and call it a day, but we’re talking about driving clicks that count!

3 ways to using viral videos to drive quality traffic at a low cost.

1. Benefit Driven Videos: Providing specific value to current & potential customers through “How to videos” or Podcasts is a great way to gain traction with your ideal customer! If you really know your customers, this one’s almost a no-brainer!
2. User Generated Content: This is usually done with contesting of some type, perhaps with a product or other motivating factor can energize users  and compel them to upload their own videos per your request. If the prize is interesting enough, this could create quite a bit of buzz for your brand!
3. Loud Cheap Different: Look very closely at all of your current videos, your competitors videos as well as everything you can find related to your category on YouTube and everywhere else. Then run the other way! Create something totally insanely different! Ensure that it stands out! Totally focus on creating a video geared solely toward making an impact on your target customer and, to ensure that this video “gets traction,” plan on promoting it using a keyword buys! Prepare to be loud & brash or prepare for disappointment!

As in any Word of Mouth Marketing campaign, the key to a successful viral video is in the impact it makes on customers. Viral videos need to drive emotion or offer significant value in order to be spread from person to person, but they do not need to be expensive to produce! There are great low cost / high impact examples in Cheap & Easy Web Videos You can do Too

Oh, btw, if you create a video and it “goes viral” with a million hits and it gets everyone talking…  let’s call it a bonus!

Also, here’s an amazing and well vetted resource for you > Marketers Need to Understand the Power of Viral Videos

Thanks for stopping by!
@richardbouchez

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Richard Bouchez is a certified Inbound Marketing professional specializing in Social Media Marketing & New Media content development. Richard’s web, audio & video work has been honored with Emmy, Promax & CBA awards.

DAILY SOCIAL MEDIA MARKETING TIPS FOLLOW @INOVEDIA ON TWITTER!

PROMOTE YOUR TWITTER & FACEBOOK!>>>

“We’re @” on front & Twitter, Facebook & Linkedin on back!” width=”325″ height=”325″ />

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Photography credits

Got tips or tricks for creating killer videos? Sound off and share in the comments!

Good luck!

@richardbouchez

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Please subscribe to our blog via RSS or email!

Hope you got some great ideas! Feel free to add to this list in the comments!

@richardbouchez

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• Blogs to Facebook, Where Your Biz Should Be and How to Start
• 7 Ways Linkedin.com will Improve Your Small Business
• 10 EASY Ways to Inject Twitter and Facebook into Everyday Business!
• Create your own edge! Build your own community!

Click image to add your Twitter name!

GET KILLER CUSTOM TWITTER BACKGROUNDS!

…and why would (I) my business use it?

The same reasons that make Twitter so popular are those that make describing twitter problematic.

While that might not makes sense at first glance, once you realize that  Twitter has no real product direction or single “primary use” you may begin to realize just how difficult it is to describe (and figure out) Twitter’s relevance as a businesses tool.

Here’s a parallel challenge:

• Come up with one blanket statement that clearly describes what our existing land line phone systom does.

Why is that a challenge? Well, in your description you will have had to include all uses of consumer land line phones such as fax transmission, internet connections, VOIP phone line connections, 911 ermergency services, automated home alarm warning services, etc. So, that being said, please consider the technology of Twitter just as complex.

That’s all great, but WTF is Twitter?

The direct answer: Twitter is whatever you can make of it.

That’s probably disappointing, but its absolutely the reason people say things like “I’m still figuring Twitter out” or “trying to get used to Twitter” or “I don’t get it.” The unfortunate fact is, once you create your account you are stuck trying figure out what to do with little to no direction and that takes time most people don’t have. Fortunately there are a lot of folks, like myself, willing to spend way too much time writing stuff like this and trying to help out:-)

10 things you can do with Twitter (for free):

1. Connect with fans using Twitter by offering relevant information.
2. Provide updates on your product for active Twitter users (millions & growing).
3. Improve your website by posting updated information to your site via Twitter (RSS) fed widget.
4. Offer scheduled information to anyone interested. May included daily, weekly or random information to customers which could include specials, coupons,
5. Follow experts in many industries for fresh information as it happens.
6. Post last minute deals, specials, emergency information, etc. to customers or other interested parties (because users choose to follow you we can assume they are “interested”).
7. Update any RSS capable reader or product connected to the internet.
8. Get found in real-time keyword searches. *Google, Bing and other search engines are adding Twitter search results to their own first page results and further integration is ongoing.
9. Have your “tweet” reposted in the streams of organizations followed by tens, hundreds, thousands or even millions of passionate people.
10. Publicly comment on anything.

So why use Twitter?

First and foremost, because the simple act of posting information on Twitter significantly increases the chances of being found in search engines and because using Twitter as one of your marketing channels makes for a great introduction to using Twitter.

What did I miss? Got more ways to use Twitter? Do you disagree? Please add your thoughts and ideas in the comments.

If you like this explanation, please link to it in your blog posts > Twitter

Good luck,

@richardbouchez

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• 7 Ways Linkedin.com will Improve Your Small Business
• 10 EASY Ways to Inject Twitter and Facebook into Everyday Business!
• Create your own edge! Build your own community!

Check out Social Media Profile Business Cards>>>

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Small Business Week In Chicago

City Treasurer Stephanie D. Neely invites you to her Tweet Up for Small Business Week in Chicago.

When:

Wednesday, May 26th at 5:30pm Where:

ING Direct Cafe

21 E. Chestnut St.

Chicago, IL 60611

Workshop:

5:30 – 6:00pm – One of the great secrets to social media marketing

A 60 second video that will change your business.

6:00pm – 6:30pm -Operating lean and efficiently. All you need to change your personal and business finances are “The Plan and $1.”

Social media is the wave of the future towards helping expand and grow your business.

Get started today by attending this FREE event.

Join us at our FREE 9th annual Small Business Expo on Friday, July 16, 2010 at UIC Forum (Halsted & Roosevelt) from 8:30 a.m. – 3:30 p.m.Over 30 workshops, network with other small business owners.

Are you looking to exhibit or sponsor event?

*Information from:

Office of the City Treasurer

Stephanie Neely Treasurer Contact: Public Affairs

(312) 744-8122

**InovediaMarketing.com is proud to be 2009 ambassador for the City of Chicago Small Business Expo. Follow @inovedia on Twitter for updates and information and daily Social Media Marketing tips for business!

Please add us to your RSS reader here. >>click here for a tutorial on using RSS.

You may also be interested in these InovediaMarketing.com articles:

• DIY PR: How to pitch your news story idea and get news coverage!
• Creating Web Video That’ll Work for Your Business
• 10 EASY Ways to Inject Twitter and Facebook into Everyday Business!
• 3 Ways to Laser Focus Your Business for Twitter, Facebook and Linkedin.
• Create Amazing Mind Blowing Business Cards NOW!
• Cheap & Easy Web Video You Can Do Too!

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PROMOTE YOUR TWITTER & FACEBOOK!>>>

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Spring is a very busy season for our Small Business Programs. We hope you can join us for one of our great contests or events including The Small Business Plan Contest, The “One-Hour-Mentor” Program and Small Business Expo. Happy Spring!

2010 Business Plan Contest to End Soon Just a reminder that the deadline to enter your 2-page business plan template into consideration for the 2010 Business Plan Competition has been extended to Friday, April 9th.  Enter for you chance to share in $10,000 in prizes. Deadline April 9th – Enter today! Any questions call 312-960-0324. Elevator Pitch Winner Congratulations to our 2010 Elevator Pitch Winner “Second Act” Thank you to all of our outstanding contestants. Please consider entering our Business Plan Competition (see box above) Small Business Expo The 2010 Small Business Expo will be held on Friday, July 16th at the U.I.C. Forum. Join us for one of the best networking days in Chicago with over 130 exhibitors, 30 FREE Small Business Workshops, and 2,000 attendees. Sponsors, Exhibitors, and attendeess can find more information at FREE SMALL BUSINESS EXPO. The “One- Hour- Mentor” Program for Chicago Small Business Chicago business leaders come together 4 times a year to help Chicago small business owners to brainstorm and problem solve. Workshops fill fast – NEXT One Hour Mentor May 26th at 10am. click to share *Information from: Office of the City Treasurer Stephanie Neely Treasurer Contact: Public Affairs March 26th, 2010 (312) 744-8122 **InovediaMarketing.com is proud to be 2009 ambassador for the City of Chicago Small Business Expo. Follow @inovedia on Twitter for updates and information and daily Social Media Marketing tips for business! Please add us to your RSS reader here. >>click here for a tutorial on using RSS. You may also be interested in these InovediaMarketing.com articles: DIY PR: How to pitch your news story idea and get news coverage! Creating Web Video That’ll Work for Your Business 10 EASY Ways to Inject Twitter and Facebook into Everyday Business! 3 Ways to Laser Focus Your Business for Twitter, Facebook and Linkedin. Create Amazing Mind Blowing Business Cards NOW! Cheap & Easy Web Video You Can Do Too! — Twitter Specials 1 CUSTOMIZE IT! blk 1sd dashes by twitterfunny> ru following me? Double sided skinny grn by twitterfunny Choose your own background color & add your twitter on back!>>> Click image to add your Twitter name!

There are less than 10 days to enter the City Treasurer’s 2010 Business Plan Competition. Submit your two page executive summary by April 5^th, for your chance to share in $10,000 in prizes and be featured in the media. Visit www.chicagocitytreasurer.com BUSINESSCONTEST.

Winners will be announced at the Small Business Expo, July 16^th at the UIC Forum.

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*Information from:

Office of the City Treasurer

Stephanie Neely Treasurer Contact: Public Affairs

March 26th, 2010 (312) 744-8122

**InovediaMarketing.com is proud to be 2009 ambassador for the City of Chicago Small Business Expo. Follow @inovedia on Twitter for updates and information and daily Social Media Marketing tips for business!

Please add us to your RSS reader here. >>click here for a tutorial on using RSS.

You may also be interested in these InovediaMarketing.com articles:

• DIY PR: How to pitch your news story idea and get news coverage!
• Creating Web Video That’ll Work for Your Business
• 10 EASY Ways to Inject Twitter and Facebook into Everyday Business!
• 3 Ways to Laser Focus Your Business for Twitter, Facebook and Linkedin.
• Create Amazing Mind Blowing Business Cards NOW!
• Cheap & Easy Web Video You Can Do Too!

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Choose your own background color & add your twitter on back!>>>

Click image to add your Twitter name!

Will we see you at the top in Chicago business?

The 2010 Business Elevator Pitch Contest entry deadline is 3/18!

Can you write a: 30 pitch that clearly sells and explains your business?

Enter your :30 script:

http://chicagocitytreasurer.com/events/elevatorspeechvideo2.htm

More information:

http://www.chicagocitytreasurer.com/events/elevatorspeech.htm

Expert feedback – winner gets cash and a free booth at the City Treasurer’s Small Business Expo, Friday, July 16^th at the UIC Forum.

Get on the doors are closing!

Full details posted on www.chicagocitytreasurer.com

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*Information from:

Office of the City Treasurer

Stephanie Neely Treasurer Contact: Public Affairs

July 02, 2008 (312) 744-8122

**InovediaMarketing.com is proud to be 2009 ambassador for the City of Chicago Small Business Expo. Follow @inovedia on Twitter for updates and information and daily Social Media Marketing tips for business!

Please add us to your RSS reader here. >>click here for a tutorial on using RSS.

You may also be interested in these InovediaMarketing.com articles:

• DIY PR: How to pitch your news story idea and get news coverage!
• Creating Web Video That’ll Work for Your Business
• 10 EASY Ways to Inject Twitter and Facebook into Everyday Business!
• 3 Ways to Laser Focus Your Business for Twitter, Facebook and Linkedin.
• Create Amazing Mind Blowing Business Cards NOW!
• Cheap & Easy Web Video You Can Do Too!

—-

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Choose your own background color & add your twitter on back!>>>

Click image to add your Twitter name!

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FOR CHICAGO SMALL BUSINESS

City Treasurer’s FREE Annual Small Business Expo is set for Friday, July 16th at the UIC Forum from 8:30am-3:30pm. Network with over 2,000 fellow small business owners, 120 highly selected exhibitors and a full day of free expert workshops designed to grow your business. Learn more at www.chicagocitytreasurer.com

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Create Amazing Mind Blowing Business Cards NOW!

Lately I’ve had business cards on my mind because I need new ones and

unless it’s your fist job you probably hate ordering them too. They’re boring and they just sit in a placeholder or pocket anyway.

Then it hit me.

When most folks are getting theirs on the cheap, figuring they just need “a business card” to hand out, you NEED to spend extra time and more money! Have brainstorming meetings with staff, friends and/or family, hire a designer and create business cards that are as bold as you want your business to be! Throw out the rules and make an impact! Keep it on brand, but come up with cards that are sure to be remembered and, even more importantly, get cards you are proud to give out! You can engage your customers through your business cards, you don’t have to settle for just informing them!

I know it sounds extreme, but consider this…

Your reflection: There’s a good chance you have a stack of business cards sitting on your desk, counter or next to your cash register for customers to take as they exit. Shouldn’t that stack of paper be an incredible reflection on you & your business? Don’t you want your customers to take them because “they’re cool” actively and hand them out to friends / family? Isn’t that what you were trying to get them to do with your last batch of flyers? Why not your business cards?

An extra $100 goes a long way! Where else in your company expenses can you say that? Business cards are INEXPENSIVE and should be treated with more care and dignity than that last flyer you handed out! A quick Google search for business cards reveals amazing deals and with just a little clicking around you will be amazed by the options you will find!

As simple as a logo: You don’t need to have your information etched into a razor blade to make an impact (although that would be pretty impactful). An unexpected shape, clever design or intriguing theme could strike a memorable chord with your customers! For example, if appropriate, consider recycled paper with the symbol to show you’re engergy & cash conscious.

It’s advertising! How many times have you grabbed another business card on “the way out” of somewhere to remember the place you were just in? Perhaps you recommended a former vender to someone and handed over their business card?

Check this out, a business card that’s actually useful!

Didn’t you cut that…: billboard campaign? …last round of tv or radio spots? Maybe you passed on updating your sign? If you’re spending less, your face to face time with customers / clients needs to increased! Generally speaking, the lower you’re marketing budget the more of it you should invest in yourself!

Second impressions: When you’re not around and Joe Client pulls your business card out of their pocket, or digs it out of a desk drawer, they may very well be fuzzy on the details of your meeting or even on the fence about calling you. Now days, weeks or even months later they’re remembering you from your crappy boring business card!

Some Tips & Examples

Avoid cheap clip-art: This isn’t about handing out little computer cut-outs with your phone number on the screen if fixing computers is your business.  Keep it simple, clever & professional and get direct feedback from 10 people you don’t know if you’re unsure about your design.

Less is more: Unsure if “x” information should be on your card? Then it shouldn’t! Put that on your website!

Get as creative as origami! If you really want to go the extra mile, which you probably should, and you really really really want to wow ‘em (I’m talking to you Designers, Consultants, etc.) at the bottom of this post I’ve included a number of links to AMAZING MIND BLOWING BUSINESS CARDS, yes – business cards!

How crazy should I get? I suggest getting a stack of your competitors cards, find the coolest & most impactful ones and kick up another notch!

Email me your business card designs & I’ll post them on the bottom of this article. Here is the front of my new card, I was going for clean & clever, how’d I do? Let me know what you think! Did I live up to my own advice?

Front - phone # left off intentionally

Update! Check out this NEW POST! > Amazing SOCIAL MEDIA Business Cards and Concepts! Twitter, Facebook, Linkedin, Mobile and more!

Finally, here some incredible links to AMAZING MIND BLOWING BUSINESS CARDS, yes – business cards!

• Cool business card designs | creativebits

• 70 Amazing Business Cards – Fubiz_

• 70 NEW amazing business cards – francescomugnai.com

• 42 Awesome Business Card Designs (With Links to 100s More)

Good luck!

-Richard (@richardbouchez)

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Now What!? photo by Sara Frantzman

second biz card phot by by Brian “DoctaBu” Moore

business card with map photo by by currybet

origami business card photo by cmpalmer

Amazing SOCIAL MEDIA Business Cards and Concepts! Twitter, Facebook, Linkedin, Mobile and more!

*NOTE: Designs featured in this post are NOT sold by Inovedia Marketing, www.SocialMediaBizCards.com or sister Social Media Novelty gear company TwitterFunny.com.

I had so much fun putting together Create Amazing Mind Blowing Business Cards NOW! I couldn’t resist doing another! This time around I’m adding a Social Media Twist to business cards and even including ideas for promoting your mobile initiatives! So, if you don’t already promote your Twitter, Facebook, Linkedin, etc. efforts on business cards separate from your standard traditional BLAH business cards, let’s get you moving!

Now there aren’t a ton of social media business cards out there so bare with me as I try to walk you through ideas for creating your own social media cards using business card designs and images I’ve dug up from the web.

Already got great business cards? Please add your ideas to the comments or email me pics your amazing business cards and I’ll post them here! Seriously, you’ll find mine at the bottom and I’ll add yours too!

SOCIAL MEDIA BIZ CARDS >>

A couple quick things to note about social media cards in-particular. Simple to remember URLs, like the ones used on the card above, are extremely important! If you’ve gone to the trouble of registering the same name across all of your social networks, good for you! It’ll help keep your card clutter free or let you pack in as many social networks as possible! Like this >

Wow!

There’s so much clutter in print, so I am a HUGE fan of white space!

Business in front, Twitter in the back :-D

Now THIS is a GREAT idea! Order "Post-it" notes with your Twitter link on them and stick them on your out going products and packages!

Brilliant! Don't be afraid to be funny... but be very afraid if it's not funny:-D

Ok, maybe it's not "amazing" but it is well done and practical!

IDEAS / CONCEPTS for creating your own cards >>>

Great design for social media! Especially if you blog!

Well, this is actually a virtual business card that would make an incredible real, multi-page, business card!

Clearly this is a book and not a business card, but what a great idea for a vertical design! Do you offer information to your Linkedin connections? This would be a great way to showcase it!

I don't think this is actually a business card, but it could be!

Show off your best tweets or business info with a Twitter knock-off! This MS word knock-off is pretty clever!

Here's a clever Google search biz card, what about Twitter search or Facebook "friend me" cards?

Offer FREE WIFI? Talk about PERFECT! I'd add copy asking free WIFI users to friend us on Facebook and follow us on Twitter! This cut out would make any WIFI ad memorable!

Picture this: What if this card had a picture of a cell phone on it with your text/sms code? That extended design element would grab attention if it was the phone antennae! Twitter & Facebook info could go right there on the back!

Your Social Networks would stand out on the top layer with your traditional info beneath!

Cloud computing anyone? Wi-fi? This is too easy, and the list goes on!

If you have unique product, or you’re an SEO company with a huge set of… uh… “confidence” then this is the card for you!

Offer deals on Twitter? Promote them, your mobile coupons or links to your web discount pages just like this!

Hope you enjoyed this post and run out to your printer (figure of speech) with some great ideas!

Good luck!

@richardbouchez

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Richard Bouchez is a certified Inbound Marketing professional specializing in Social Media Marketing & New Media content development. Richard’s web, audio & video work has been honored with Emmy, Promax & CBA awards.

Update! Chicago Small Business Expo Info and VIP Registration Links

We hope you will join us on Friday, Oct. 7^th at the UIC Forum for the FREE 2011 Small Business Expo, with 3,000 attendees, 120 Exhibitors, and a full day of free expert business workshops. This year’s Expo is the grand finale of events during Crain’s Chicago Small Business Week.

 

Following a record fast sell out of all exhibitor booths we urge you to use this VIP – Advance Registration link:

TO SPEED BY THE ON-SITE REGISTRATION LINES –

http://chicagocitytreasurer.com/smallBusinessExpo/2011/attendee-reg-2011.htm

 

Amazing panelists will lead over 30 FREE workshops on Social Media Secrets, Expert Business Promotion, Business Plan Winners Secrets, Business Plan Writing, Loans, Doing Business with the City and State, Green Business etc.

Expert Panelists: http://www.chicagocitytreasurer.com/smallBusinessExpo/smallBusinessExpo.htm

 

 

Please add the 2011 Small Business Expo to your FACEBOOK Events

http://www.facebook.com/#!/event.php?eid=112762155487728

*Information from:

Office of the City Treasurer

Stephanie Neely Treasurer Contact: Public Affairs

(312) 744-8122

**InovediaMarketing.com is proud to be anambassador for the 2011 City of Chicago Small Business Expo. Follow @inovedia on Twitter for updates and information! Please add us to your RSS reader here. >>click here for a tutorial on using RSS.

You may also be interested in these InovediaMarketing.com articles:

• 10 EASY Ways to Inject Twitter and Facebook into Everyday Business!
• 3 Ways to Laser Focus Your Business for Twitter, Facebook and Linkedin.
• Create Amazing Mind Blowing Business Cards NOW!
• Cheap & Easy Web Video You Can Do Too!

Richard Bouchez is a certified Inbound Marketing professional specializing in Social Media Marketing & New Media content development. Richard’s web, audio & video work has been honored with Emmy, Promax & CBA awards.

PROMOTE YOUR TWITTER & FACEBOOK!>>>

ru following me? Social Media Profile Business Cardsby twitterfunny

 

Deadline for 2011 Business Plan Competition for $10,000

FINAL REMINDER – FRIDAY, July 1st, DEADLINE TO ENTER BUSINESS PLAN COMPETITION – $10,000 IN PRIZES SHARED BETWEEN TOP 3 SUBMISSIONS. 3 PAGE TEMPLATE DUE FOR ROUND ONE.

(businessplans@cityofchicago.org for help)  Enter our contest using the official Business Plan Entry Template

 For complete information and frequently asked questions

*Information from:

Office of the City Treasurer

Stephanie Neely Treasurer Contact: Public Affairs

(312) 744-8122

**InovediaMarketing.com is proud to be anambassador for the 2010 City of Chicago Small Business Expo. Follow @inovedia on Twitter for updates and information! Please add us to your RSS reader here. >>click here for a tutorial on using RSS.

You may also be interested in these InovediaMarketing.com articles:

• 10 EASY Ways to Inject Twitter and Facebook into Everyday Business!
• 3 Ways to Laser Focus Your Business for Twitter, Facebook and Linkedin.
• Create Amazing Mind Blowing Business Cards NOW!
• Cheap & Easy Web Video You Can Do Too!

Richard Bouchez is a certified Inbound Marketing professional specializing in Social Media Marketing & New Media content development. Richard’s web, audio & video work has been honored with Emmy, Promax & CBA awards.

PROMOTE YOUR TWITTER & FACEBOOK!>>>

ru following me? Social Media Profile Business Cardsby twitterfunny

10 Days Left to Enter 2011 Business Plan Competition for $10,000

One simple message – but an important one. As of today only 8 days to enter a 3 page template to compete in our annual business plan contest for $10,000 in cash prizes. JULY 1ST DEADLINE

(businessplans@cityofchicago.org for help)

Enter our contest using the official Business Plan Entry Template

Click below, for complete information and frequently asked questions

———-

Exhibitor Space Filling Fast – 2011 Small Business Expo

Please save the date. Friday, Oct. 7th for the 2011 Expo. Chicago’s biggest day for small business.  Only 2 sponsorships left – this will be the biggest year ever! (businessplans@cityofchicago.org for help)

Reserve your exhibitor booth

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*Information from:

Office of the City Treasurer

Stephanie Neely Treasurer Contact: Public Affairs

(312) 744-8122

**InovediaMarketing.com is proud to be anambassador for the 2010 City of Chicago Small Business Expo. Follow @inovedia on Twitter for updates and information! Please add us to your RSS reader here. >>click here for a tutorial on using RSS.

You may also be interested in these InovediaMarketing.com articles:

• 10 EASY Ways to Inject Twitter and Facebook into Everyday Business!
• 3 Ways to Laser Focus Your Business for Twitter, Facebook and Linkedin.
• Create Amazing Mind Blowing Business Cards NOW!
• Cheap & Easy Web Video You Can Do Too!

Richard Bouchez is a certified Inbound Marketing professional specializing in Social Media Marketing & New Media content development. Richard’s web, audio & video work has been honored with Emmy, Promax & CBA awards.

PROMOTE YOUR TWITTER & FACEBOOK!>>>

ru following me? Social Media Profile Business Cardsby twitterfunny

Business Plan Contest and Free Workshops! Small Business Expo 2011

City Treasurer Announces “Business Plan Contest”  and Free Workshops!  Expo Exhibitor and Sponsorship Reservations can be taken

FREE Business Plan Writing Workshops We are offering four FREE evening seminars to help you turn your business idea into a business plan.   REGISTRATION FILLS FAST! 5/25 – Harris Bank 6/1 – CCV 6/8 – Near West Side / Mabel Manning Library 6/15 – Chatham Business Association 2011 Business Plan Contest Launches!   Do you think you have a winning business plan? ENTRY DEADLINE JULY 1st. plan?  Enter our contest to find 2011 Small Business Expo Friday, Oct. 7th UIC Forum Paid Reservations for Expo sponsorship and booth space are being accepted. Pricing CLICK HERE

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*Information from:

Office of the City Treasurer

Stephanie Neely Treasurer Contact: Public Affairs

(312) 744-8122

**InovediaMarketing.com is proud to be anambassador for the 2010 City of Chicago Small Business Expo. Follow @inovedia on Twitter for updates and information! Please add us to your RSS reader here. >>click here for a tutorial on using RSS.

You may also be interested in these InovediaMarketing.com articles:

• 10 EASY Ways to Inject Twitter and Facebook into Everyday Business!
• 3 Ways to Laser Focus Your Business for Twitter, Facebook and Linkedin.
• Create Amazing Mind Blowing Business Cards NOW!
• Cheap & Easy Web Video You Can Do Too!

Richard Bouchez is a certified Inbound Marketing professional specializing in Social Media Marketing & New Media content development. Richard’s web, audio & video work has been honored with Emmy, Promax & CBA awards.

PROMOTE YOUR TWITTER & FACEBOOK!>>>

ru following me? Social Media Profile Business Cardsby twitterfunny

3 Tips Keep Your Website and Facebook Fan Page from Getting Hijacked!

It goes without saying we all hire & partner with folks we trust. To take that a step further, often we even rely on friends & family for key services and, I know it’s tough to admit, but occasionally even the most trusted relationships get… well, complicated. So, since I do not want you locked out of your website and because I desperately want to avoid saying “I told you so” please do us both a huge favor and take these very simple precautions! Now I’m not professing to break any new ground here, BUT last week I did have to say “I told you so” twice.

• Set up your domain name & web hosting account yourself! No matter how good, cheap or trustworthy your web “guy” is, please make sure you have complete access to your hosting account and also your domain name registration. You may not know any of that means, or what ftp is, or why you need it but, it’s a key to getting to your website’s infrastructure. Without account control you could be stuck with an out of date or otherwise problematic website should your web person take an extended vacation from eachother. If you have your domain name & web hosting account information! You’ll have complete control!

• More than 1 admin on your Facebook page! If there’s only one and somehow that account gets banned, hacked or has password problems you’re up a creek!
• Avoid flash websites: Flash sites are difficult to get properly indexed in search, they cannot be seen by iPone & iPad users and if you ever need a different designer to work on your website, you are limited to those who are Flash savvy. Plus, when you do find that new web person it will take them even longer to get up to speed and working on your new site just because flash is THAT complicated!

Got more tips & advice for owners of business websites? Even better, got horror stories? Please share in the comments!

Good luck!

@richardbouchez

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Top Image by Lourdes Nightingale

I<3 facebook shirt by TwitterFunny.com

Good luck!

@richardbouchez

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• 7 Ways Linkedin.com will Improve Your Small Business
• 10 EASY Ways to Inject Twitter and Facebook into Everyday Business!
• Create your own edge! Build your own community!

Check out Social Media Profile Business Cards>>>

“We’re @” on front & Twitter, Facebook & Linkedin on back!” width=”325″ height=”325″ />

Twitter & FB on front, Your logo & links on back!” src=”http://rlv.zcache.com/social_profile_business_card_tf_2_0_back_logo-p24092181286819102985h8_325.jpg” alt=”Social Profile Business Card tf 2.0 Back logo profilecard” width=”325″ height=”325″ />

Richard Bouchez is a certified Inbound Marketing professional specializing in Social Media Marketing & New Media content development. Richard’s web, audio & video work has been honored with Emmy, Promax & CBA awards.

Ways to Give Back, Get Help and Get Ahead for Marketing and Sales Job Seekers

Hopefully this impromptu post can help a couple of folks! If you’re a struggling marketing, creative or sales type don’t sit around waiting for your next gig think bigger, now’s the time to start your own project, build your own client list and broaden or hone your experience! Don’t over look any possibilities – take back your career track! So here’s our first guest article with many thanks to Cynopsis.com for letting us republish…

Tap it

Started in 2001, The Taproot Foundation is an organization that uses the pro bono work of marketing and design professionals to help non-profits on a local, state, national and even on a global basis.

Offices are located in NYC, Los Angeles, Chicago, San Francisco and Washington DC. Unfortunately, since teams are expected to meet once a month, those who live outside these areas are not viable candidates for Taproot.

The core mission is “to lead, mobilize and engage professionals in pro bono service that drives social change.”

Why is this important to you? Taproot and organizations like it not only provide an invaluable service to non-profits, but also for the media professionals who are currently unemployed.
There is an application that is fairly extensive, so they can place you most appropriately. Taproot is looking for professionals with at least 3-5 years of experience and requires each member to dedicate a minimum of 3-5 hours per week.

Members are placed on a specific project, each project usually lasts 6-8 months but this can vary depending on the pace of the project.

While much of the work can be done at home, members are expected to meet face to face about once a month and everyone must attend an orientation process to become an active pro bono consultant.

Volunteers, (pro bono consultants) should not consider this venture an opportunity to learn new skills, but rather to help the non-profit organization they are assigned. However, there will be many opportunities to network with other professionals within the organization, through both the orientation process and once you become a member, through the Taproot Foundation intranet.

Taproot will consider but cannot promise a particular non-profit nor does it reimburse any cost incurred during the project including gas and mileage for monthly meetings.

The Taproot Foundation offers non-profits the services of sales and marketers that they normally could not afford. The Taproot Foundation receives the benefit of your work, knowledge and experience, and you get to do something useful for your community, fill in gaps in your resume, and enable you to network with other professionals.

All around, it seems like a win win for everyone. To contact The Taproot Foundation please visit www.taprootfoundation.org/.

Nest Issue: The Hiring of Jane Doe (Not her real name)

We are always on the look out for more Experts to advise our readers – if you’re a headhunter, job coach, career advisor, etc., and may be interested in contributing to this edition from time to time, please contact me atjohn@cynopsis.com.

Post by John Cox, Cynopsis Classified Advantage, Cynopsis Media

Good luck!

@richardbouchez

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Richard Bouchez is a certified Inbound Marketing professional specializing in Social Media Marketing & New Media content development. Richard’s web, audio & video work has been honored with Emmy, Promax & CBA awards.

PROMOTE YOUR TWITTER & FACEBOOK!>>>

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ANNOUNCEMENT FREE Chicago Business Expo 2011!

Spring Small Business Highlights Stephanie D. Neely Treasurer City of Chicago In This Issue One Hour Mentor Quick Links Our Website . Small Business Expo will be Held October 7th at U.I.C. Forum The City Treasurer’s Office is proud to announce Friday, October 7th as the date for the 2011 Expo. Our 130 exibitor booths will sell out fast, and you may reserve yours by emailing businessplans@cityofchicago.org Watch for updates at: www.chicagocitytreasurer.com The “One-Hour-Mentor” Program for Chicago Small Business One of our most popular programs returns! Hurry this event always fills fast. Chicago business leaders will join 80 Chicago Small Business Owners on Friday, May 13th at 10am in the loop. The one hour brainstorming and problem solving session is free but you must sign up via businessplans@cityofchicago.org For the latest please watch our website.

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*Information from:

Office of the City Treasurer

Stephanie Neely Treasurer Contact: Public Affairs

(312) 744-8122

**InovediaMarketing.com is proud to be anambassador for the 2010 City of Chicago Small Business Expo. Follow @inovedia on Twitter for updates and information! Please add us to your RSS reader here. >>click here for a tutorial on using RSS.

You may also be interested in these InovediaMarketing.com articles:

• 10 EASY Ways to Inject Twitter and Facebook into Everyday Business!
• 3 Ways to Laser Focus Your Business for Twitter, Facebook and Linkedin.
• Create Amazing Mind Blowing Business Cards NOW!
• Cheap & Easy Web Video You Can Do Too!

• Richard Bouchez is a certified Inbound Marketing professional specializing in Social Media Marketing & New Media content development. Richard’s web, audio & video work has been honored with Emmy, Promax & CBA awards.
  PROMOTE YOUR TWITTER & FACEBOOK!>>> “We’re @” on front & Twitter, Facebook & Linkedin on back!” width=”325″ height=”325″ />
  ru following me? Social Media Profile Business Cardsby twitterfunny

16:9 is Dead! The Future of Video is Vertical Mobile for Home & Business

3D? HD?… Blue Ray? Fuhgedaboutit.

Video format wars are becoming more irrelevant with every passing year. If you look at still photography, for example, and ask yourself “What are folks looking for?” you’ll quickly see the answer has little to do with format and everything to do with finding the most practical camera. Everyone wants a great quality photo, but that’s not what they “need.” All they need is to recognize the images taken (while drinking in a dark bar or at a birthday party) and, generally speaking, every couple hundred dollar camera out there shoots a descent photo. The most practical camera out there is the thinnest one with the largest view finder – that’s the camera that can be thrown in the pocket of any outfit and, more importantly for many, it has a viewfinder that’s large enough to show everyone at that party how they look in the photo I just took. So how does that relate to video? As technologies go, video matured far faster than still photography. I remember my how cheap my first couple of point and shoot film cameras were, and they were horrible, but “good enough.” I could make out the “what” and the “who” in most photos. Along came digital photography and shortly after, an affordable video camera that also met my “good enough” criteria. Fast forward to today and you’ll find that “good enough” video camera in my phone.

The Consumer to Home Entertainment Disconnect

I’ve long predicted the demise of today’s family room as an entertainment center, but I’ll move past that to a different observation – the demise of the home movie played on a home entertainment center. Clearly, no one is playing home movies on their TV anymore and why would they? By the time your family and friends have arrived at your home for a get together they’ve already seen your home movies, from baby’s first steps to your last fuzzy memory karaoke night, on Facebook.

Video Playback is Broken

Watch the parents at the next birthday party you go to or stand in the crowd at a kids soccer game and take video with your smart phone – better yet, watch the parents in the crowd taking videos. Notice anything strange? Probably not, because everyone is shooting images and videos of the field and their kids in the most natural way possible. That is, they have their video cameras (in this case their phones) held high in the air at whatever angle suits them best. Some have two hands holding their phones in the air and others have their phones vertical. But they’re all taking photos and video vertically and horizontally. Now consider this, if you’re shooting a video vertically, up and down, where can you play it back while retaining the quality of the vertical video? That’s right, only on your phone. On any other media you will be forced to fit the video you shot vertically into a horizontal box, leaving black bars on the sides and totally degrading your video.

The Solution: a Video Format Tweak

So what does all this mean? First of all, it means an adjustment is needed on the player side. Every mobile player I know of plays horizontally with a large play bar across the video. Sure on most phones the bar gets hidden when not in use, but that’s not the point. The next logical evolution to this play window is “vertical-izing” playback. When a phone is held vertical the functions need to be at the bottom! That’s right, just like any other application! Second, we need to adjust embedding to match the way folks use their mobile cameras. Right now, if you go shoot video for your business or blog and embed it, you get a player that is horizontal in nature. YouTube & Vimeo? Horizontal. Video as a format is horizontal, but in practice that is no longer true and this horizontal thinking is what needs to change.

What the Evolution of Video Sharing Means for Business

Without a doubt, there’s room for vertical players and not just in mobile, though that’s probably where we’ll see them first, but on websites and in the “living room.” As a father constantly shooting video of my son from my android phone, I see the value in a vertical player on social networking sites and as a New Media Marketer who sees the opportunity in creating video content for business, I apply that same thinking to business sites. Let’s look at gaming for a minute, if you walk into an arcade you see games of all shapes and sizes. Pinball machines tend to be deep and thin, where many of the new racing games actually surround the player with screens creating an ultra-panoramic experience. Why limit the videos you can present your viewer to wide screen low profile playback? If you’re selling recliners or waterfall art, for example, wouldn’t a tall skinnier video player benefit you?

Think Outside the Video Box

Now let’s think about that same example in the mobile space – if your product is tall and thin, like a recliner or waterfall, a wide video space will not benefit you. Furthermore, if you’re creating a how to video on playing the flute, although you would clearly benefit from a tall video over a low wide one, are you gutsy enough to shoot sideways videos? Face is, if your video is being viewed on a mobile device the orientation will not matter and your audience will better appreciate and enjoy the video shot vertically. …or will you do what everyone else does and shoot it wide, presenting your viewers with a short image of your product surrounded by black bars?

If you know of a mobile player that has moved the play button & functions to the bottom of the player for “vertical play” let me know in the comments. What do you think the future holds for video playback? Will integrated video & animation into HTML5 render this conversation moot?

Thanks for stopping by!
@richardbouchez

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Richard Bouchez is a certified Inbound Marketing professional specializing in Social Media Marketing & New Media content development. Richard’s web, audio & video work has been honored with Emmy, Promax & CBA awards.

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